Chloé F/W 07.08 : Anja, Shalom & Freja by Inez & Vinoodh

[Manuva]

These ad's are beautiful. Shalom completely outshines Anja.

 

[valleyofdolls]

like this a lot though shalom looks horrible

 

[theirrenegade]

Wow, I like it. ;] But I have see more to really know.

 

[iluvjeisa]

It's cool, but I def have to agree with Shalom looking weird. She's always been better at looking elegant....she should probably stick to that now, when she's older.

 

[Cosette]

so perhaps the collection wasn't as 'Chloé' as i would have liked, but these ads are characteristically what the name has always been, and i love it.

 

[notmanons]

This is awful and dull

 

[fouroclock]

That's a random file name. Well, the first image chose good clothes, but not liking the "backdrop" or lack thereof) so much.

 

[sethii]

i love it great colours and movement would have liked sasha in anja's place...but it's still good

 

[Annu]

Anja looks great

 

[taben]

i like the ad but i don't think Shalom (as much as i like her) was the best choice, and Anja doesn't really look like herself (the mouth is... weird )

 

[kevinnn]

Looks great so far! Can't wait to see the rest.

 

[Nemezide]

whn we can expect more?

 

[testinofan]

mmm are the same style of SS2007

 

[youarearockstar]

Yah they're very similar to last season's adverts, but that's not to say that I didn't love them last season, or this season. I'm reserving total judgement until I see a full series, but as of now, I'm optimisitc.

There something about this styling that, at least to me, really conveys the feeling and mood of the modern Chloe girl. Lighthearted, carefree, glamourous and confident...all in one! I just want to see those amazing boots and large shoulder slung bags make an appearence

 

[PinkAnik]

Yah they're very similar to last season's adverts, but that's not to say that I didn't love them last season, or this season. I'm reserving total judgement until I see a full series, but as of now, I'm optimisitc.

There something about this styling that, at least to me, really conveys the feeling and mood of the modern Chloe girl. Lighthearted, carefree, glamourous and confident...all in one! I just want to see those amazing boots and large shoulder slung bags make an appearence

I like what I see too, I think the ads reflect perfectly the clothes. I can't wait to see the rest of the ads!

 

[Spike413]

Is it just me or have Chloe's ads been the same for the past 4 seasons?

 

[miwa]

^It's not just you

 

[TheGlassAngel]

Why do we hold such adoration for photographs that look the same? When it's I&V, it's clearly I&V. They have a style that works for them and they refuse to move on to something else.

 

[beltedmaude]

The presence of Shalom doesn't seem out of place to me at all - I think she works really well with Inez and Vinoodh.

 

[youarearockstar]

^^True, but for me its how well that visual style conveys the branded image of the company and how well the end product exemplifies the line, not who shoots it. Its generally all a subjective decision though. And yes, it would be lovely to have something entirely new and awe-inspiring every season, but across the board that is generally not the case. Not to mention that when that happens there is a certain disassociation across the marketing channels which tends to confuse consumers...

I agree though that Inez and Vinoodh are relavtively playing it safe again, and I would love to see something refreshing, but my adoration for the campaign is based out of conveying brand aesthetics. Again, its all subjective !