Dario Vitale - Designer, Creative Director of Versace

[PDFSD]

The same man who told the internet that Rihanna's partner was cheating on her while pregnant has suddenly unlocked compassion. The jokes write themselves hun!

selective compassion: poor non creative gay man, bad pregnant superstar talented woman

 

[reese06]

I’m very happy Dario Vitale is moving from whatever Donatella was doing at Versace. and I must say I did not much about him apart from what I started reading here on TFS.
it’s been years Donatella’s been more hits than misses and in fact what we need from new appointed designers is a new approach and vision for the brand. yes, respecting the house codes but also allowing them to be original and contemporary. the guy doesn’t even have a collection out yet, let him show his ideas and most important, let him evolve.

we all know Tisci should've been Versace’s creative director but an alleged clash of titans between Mrs Versace and himself, ruined this dream of mine (and some of us here).

so, let’s see what he brings. Versace can more than sequins and dresses with slits.

I’m all for moving on from Donatella but it has to be relevant. That day look is tired though because it lacks contemporary point of view or urgency.
Gianni’s catalogue is so vast that yes, you can find that same look in an 80s catalogue or campaign from one of his brands but that doesn’t make it relevant for today or interesting for a preview. A preview should tease where the house is going, not recycle what their competitors (Celine, Saint Laurent, even Armani) already do better in today’s market.

That’s what Donatella started doing and she failed miserably.
Versace is a fashion brand before it’s a luxury house. The existing customer does not want that look and it’s not remarkable enough in the least bit for others to switch their allegiance. would the fashion buyer rather Versace or Celine?

Maybe we’re jumping the shark and he has something to convince us of why Versace now! But I think most of us are also going off of pattern recognition

 

[Salvatore]

I’m all for moving on from Donatella but it has to be relevant. That day look is tired though because it lacks contemporary point of view or urgency.
Gianni’s catalogue is so vast that yes, you can find that same look in an 80s catalogue or campaign from one of his brands but that doesn’t make it relevant for today or interesting for a preview. A preview should tease where the house is going, not recycle what their competitors (Celine, Saint Laurent, even Armani) already do better in today’s market.

That’s what Donatella started doing and she failed miserably.
Versace is a fashion brand before it’s a luxury house. The existing customer does not want that look and it’s not remarkable enough in the least bit for others to switch their allegiance. would the fashion buyer rather Versace or Celine?

Maybe we’re jumping the shark and he has something to convince us of why Versace now! But I think most of us are also going off of pattern recognition

Yes !!! Perfectly said.

 

[PDFSD]

I’m all for moving on from Donatella but it has to be relevant. That day look is tired though because it lacks contemporary point of view or urgency.
Gianni’s catalogue is so vast that yes, you can find that same look in an 80s catalogue or campaign from one of his brands but that doesn’t make it relevant for today or interesting for a preview. A preview should tease where the house is going, not recycle what their competitors (Celine, Saint Laurent, even Armani) already do better in today’s market.

That’s what Donatella started doing and she failed miserably.
Versace is a fashion brand before it’s a luxury house. The existing customer does not want that look and it’s not remarkable enough in the least bit for others to switch their allegiance. would the fashion buyer rather Versace or Celine?

Maybe we’re jumping the shark and he has something to convince us of why Versace now! But I think most of us are also going off of pattern recognition

I would just add that i agree the fashion is first at versace but its a luxurious fashion because living well and luxury is also part of the versace DNA.... bold /daring /rich luxury kind.

I feel quite luxury has hijacked the meaning of luxury as only being silent but luxury has many types/faces of course.

the looks of these banal yet labeled versace suit jean combo is just too random and not developed enough to be the verace´s most clean easy looks, also has to do with the choice of actress´s that never had real links to versace and pretty woman does not count lol

i don't buy into saying almost nothing and therefore we are missing the mark , the guy is not that clever and if he was the mark would be made even in a niche and in the know way.

overintelectualzing we can leave to prada shows and comme etc not Versace by Dario (before to break something you need to first establish a something to decode after)

 

[PDFSD]

Fabio Becheri • Brand Advisor, CBO, CMO former Gucci, Kering
3 days ago • LinkedIn

How to downpower a creative direction debut

It’s really incomprehensible: we are about to witness a series of important debuts in Milan and Paris, Gucci, CHANEL, Versace, Dior, Maison Margiela, Bottega Veneta, BALENCIAGA among others, yet some brands have already chosen to burn that moment by dressing celebrities ahead of the shows and presentations.

Versace with Julia Roberts in Venice, Dior, Bottega… all the same mistake: one look pulled out of context, judged at the speed of a scroll, with no atmosphere, no cohesion, no narrative. A debut collection should be read as a whole, across exits, not reduced to a red carpet preview that inevitably dilutes its impact.

The launch should happen in the context of a full collection, at least 30, 40 looks or more, where the nuances and cohesiveness emerge through consistency, staging, music, and atmosphere. Anything less only fragments the message.

The result? A launch weakened from the very first step. Hard to understand why brands continue to prioritize celebrity exposure over the proper moment, the proper setting, and the power of a full collection.

That’s a case where a strong CEO should take the lead and guide the dynamics between Marketing/Celebrity teams and Creative Directions.

 

[TurkicMongol]

If those brands want people to anticipate for their designers' debut, they might have better outcome by pulling archive looks for the red carpet debut that inspire their new designers' incoming collection. Now with those random red carpet looks credited by the new CDs, it just make people lose interest in their debut. Those brands should have just waited but now they are screaming desperation for the buzz with their new CDs.

 

[Tchi]

green square is raging about it on ig and the comments are entertaining at least

but seriously how many more women can wear the same look styled pretty much the same (belt, rolled sleeves, shirt tucked in, two upper buttons open)?!

Donatella is not a real pic it is Ai

 

[Scotty]

If those brands want people to anticipate for their designers' debut, they might have better outcome by pulling archive looks for the red carpet debut that inspire their new designers' incoming collection. Now with those random red carpet looks credited by the new CDs, it just make people lose interest in their debut. Those brands should have just waited but now they are screaming desperation for the buzz with their new CDs.

But what about when the new collection falls flat compared to the archive stuff?

 

[justpassingthrough]

But what about when the new collection falls flat compared to the archive stuff?

Or if any of these previews has absolutely nothing to do with what’s on the runway?

 

[TurkicMongol]

But what about when the new collection falls flat compared to the archive stuff?

Or if any of these previews has absolutely nothing to do with what’s on the runway?

Then just pick the best ones to fool people that the new CD has good taste before we find out he doesn't. Whether the random red carpet debut has to do with the runway debut or not, it does no good for the new CD when those looks are bad. Just send out iconic archive looks is fine for interim period.

 

[Squizree]

I'm trying my BEST to hold out hope for Vitale, but my brain is struggling to imagine how the guy could possibly generate any kind of freshness at Versace.

It's been said by multiple people here, but I think it needs to be reiterated that what he's shown so far couldn't possibly draw any new clientele. I'm really struggling to picture who would want to drop everything and suddenly become loyal to a JEANS AND BLAZER brand. Like WHO? Give me NAMES.

 

[Squizree]

It just sucks because I can't help shake the feeling that Versace was shortchanged with Vitale's appointment. While other brands are getting top-of-their-game Creative Directors, Versace is stuck with....him.

 

[brandon J pierre]

It just sucks because I can't help shake the feeling that Versace was shortchanged with Vitale's appointment. While other brands are getting top-of-their-game Creative Directors, Versace is stuck with....him.

I'm only missing South Beach stories, the versace book but I have all the others so i'm a very big versace fan. So I am generally annoyed because it would be a dream of mine to walk into the archives of Versace there's so much wonderful things there so much to pull off so much things that are easy to make completely contemporary and hes playing with the gap style proportions i find it odd. If you want to select pieces from the archives even donatella archives it would for sure drown him out. But it would bring in a sh*t load press because thats one of the keystone of Versace making women look good desirable and never coy. Modesty is not the answer at versace everything has a sexual undertone. But my hopes we're dampered when I heard he was coming from miu miu. But will still have to wait and see the "show"

 

[brandon J pierre]

Versace brother and sister dresses 30 years old. They look fresh and grand, couture! If it's not broke just tweak it.

 

[TurkicMongol]

I think it is the best way to embrace the brand's legacy and introduce it to the next generation with those archive looks, but the new CDs are probably aware that they would be overshadowed if the new generation of customers know these old designs and would inevitably compare them with the new ones. It is easier for the average customers to eat up everything if they don't have any knowledge about it.

 

[jeanclaude]

It just sucks because I can't help shake the feeling that Versace was shortchanged with Vitale's appointment. While other brands are getting top-of-their-game Creative Directors, Versace is stuck with....him.

JW Anderson is a top-of-their-game CD...but the result so far is as flop as Dario´s.

 

[LadyJunon]

Theory: Prada is dumping this man after the SS26 intimate presentation. They most likely didn't like what he had in store and alongside the transition, they decided to axe the budget and go with a quiet showing. Once the transaction is complete (should be in October/November), they'll replace him with a "star designer" who'll get a February runway debut.