Demna Gvasalia - Designer, Creative Director of Balenciaga

blown out of proportion in the US

Is it? I don't know. I don't have all the facts except for a series of disturbing runway shows/ads.
Who knows what happens behind the scenes :innocent:
 
I had a quick look at stock market lingo and long story short, Balenciaga lost 8.8% of the value it had 5 days ago.

That's a hard hit to the company.
checked it out too , and for the moment there’s no need to panic for them , look at the long term and the stock was much lower even a few months ago. If, however, the trend continues for the next 7 to 10 days then it’ll probably mean they’ll have to act
 
I had a quick look at stock market lingo and long story short, Balenciaga lost 8.8% of the value it had 5 days ago.

That's a hard hit to the company.
It's a hit compared to LVMH performance: investors maybe wary of Balenciaga holiday sales but 1) Balenciaga is only around 15% of the turnover of Kering, 2) they might be more worried about Gucci turnaround and sales.
((it's still difficult to compare to LVMH because they have huge alcohol and hard luxury segments Kering doesn't own))
But all luxury brands and conglomerates will be boosted by China new Covid rules, with more flexible restrictions, meaning reopenings of cities, boutiques, duty-free shops, and the popular Hainan island.
Holidays sales and then Chinese NYE sales will tell.
 
It's a hit compared to LVMH performance: investors maybe wary of Balenciaga holiday sales but 1) Balenciaga is only around 15% of the turnover of Kering, 2) they might be more worried about Gucci turnaround and sales.
((it's still difficult to compare to LVMH because they have huge alcohol and hard luxury segments Kering doesn't own))
But all luxury brands and conglomerates will be boosted by China new Covid rules, with more flexible restrictions, meaning reopenings of cities, boutiques, duty-free shops, and the popular Hainan island.
Holidays sales and then Chinese NYE sales will tell.

I think the bigger issue is what they had planned for Balenciaga. They had a really ambitious strategy for growth with a big focus on the American market . This is why they had that show in Wall Street. I think all of their plans are now scrapped or at least have to be rethought and put on pause.

Add to that inflation and concerns of a coming recession---this scandal has really come at a terrible time. Kering is going to have to rethink a lot of their group strategy because of the snafu.

Also, I'm not so sure we can count on China right now for sales either.
 
What is the reaction in China / South Korea / Japan about the scandal ?

I wonder if customers based in Asia are still buying/supporting the brand, what was the press opinion, how the medial dealt with it...
 

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