Demna Gvasalia - Designer, Creative Director of Gucci

[tourbillions]

cantino and belletini's vision of "eclectic and creativity" is exactly like when people in their 60's ask for a "wacky" group picture. Then they proceed to make jazz hands.

 

[Creative]

In investors logic, shifting CD talent within the group is mostly a sign of weakness if your luxury group is already in trouble so not surprised by the stocks dropping.

I agree. Also there were some hopes about Hedi and before the announcement stocks rose a little bit, I think some people bought a little thinking it was going to be Hedi.

And not also it’s a shock for Gucci, it also destabilizes Balenciaga, which was terrible as a brand but more or less stable.

I can’t imagine what they were thinking. This is probably the worst decission they could make. I just don’t understand a single thing. Even Vaccarello would’ve been better. And the contradictory speech Francesca gave a month ago… I just know this was not supposed to be happening. There can be no elevation with a guy like this, I’m sorry. They wanted to follow more or less Sabato’s way.

One day you want to be a classic leathergoods brand and the next day you want to become the most horrific hypebeast brand from 2018? It makes no sense, I am sorry.

The hypebeast and celebrity worlds are so burnt that there’s no way this can work. People are not silly.

Most fashion houses at Kering are run by d!ckheads but what’s happening with Gucci has no precedent probably.

On another note, the number of negative comments in social networks has no precedent either. It’s insane the amount of negativity this announcement is getting. It’s hard to see a supportive comment.

Not even MGC shows for Dior got this kind of hate

I wonder what top management at Kering is thinking at the moment. Did they expect this debacle? They must be nervous.

 

[Norden]

Its a beyond stupid decision, assuming Demna manages to invigorate the brand with newness and spice, it will create a similar problem that AM created, fatigue and a complete obliteration of brand DNA. Both of them are so far away from the gucci ethos that their own identity overshadows the brand. They’re also no Karls, who could reinvent and recontextualise the zeitgeist through very specific brand lenses while maintaining his strengths.
If anything this really shows that Kering is having problems with incompetent management and perhaps even severely overcrowded in the management layer. They seem lost, acting without a vision or guiding principles. The only way to steer this ship back to something more sustainable is to have a way more interesting offer in the heritage and foundational department of the brand, with a clear image and baseline offering, and then have an exciting gucci fashion story on top.But I just don’t believe Demna can deliver. He doesn’t live it, he doesn’t get the very specific type of italianess of gucci and how it does sexy. I just dont see it happening.

 

[tourbillions]

so much for "we have it under control, everything is the way we planned. sabato was there to cleanse the pallete before gucci goes wild with fashion"

then goes on to hire demna.... the cheapest "creative" they got.

 

[perhydrol]

This situation also highlights that Kering is still absolutely terrible at HR. If they had been planning this Demna appointment for months, how could Sabato have done any better than what he actually presented at the brand? If I were him and knew they were looking for someone else just a few months into my tenure, I wouldn’t have cared either.

 

[Creative]

This situation also highlights that Kering is still absolutely terrible at HR. If they had been planning this Demna appointment for months, how could Sabato have done any better than what he actually presented at the brand? If I were him and knew they were looking for someone else just a few months into my tenure, I wouldn’t have cared either.

I thought the same! How does she has the nerve to say that publicly? I have no words.

 

[Marc10]

 

[Lola701]

^^
I mean, who is surprised. He literally, through his creative choices, stopped Balenciaga in it rise to be a 1 billion brand.

There are a lot at stake for Kering. The first show, if he is doing what Hedi and Alessandro did, which is replicating what he did Balenciaga, may make the shares plunge again.

 

[Monsieur Cristobal]

This situation also highlights that Kering is still absolutely terrible at HR. If they had been planning this Demna appointment for months, how could Sabato have done any better than what he actually presented at the brand? If I were him and knew they were looking for someone else just a few months into my tenure, I wouldn’t have cared either.

Everything sounds improvised, if you ask me.
They want to give the impression of a well thought plan, developping exactly as intended.
But in reality is wild free jazz.

 

[Simera]

I am also afraid at what the Gucci runway will be and who he will cast. Some of his usuals are scary lol

 

[upNorth]

Everything sounds improvised, if you ask me.
They want to give the impression of a well thought plan, developping exactly as intended.
But in reality is wild free jazz.

"Wild free jazz" is such a good way to put this.

 

[disco54]

If your shares fall more than 12% as of now, that's a bad harbinger , they might wanna replace him with a more mass appealing designer. I think in that regard Jeremy Scott would have been a much better pick. Its absurd to hire Demna with his apocalyptic Gopnic aesthetic and nobody is gonna forget about scandal esp here in the US, where the Balanciaga store is almost ALWAYS empty. Demna definitely was sleeping with someone at Kering to get this high profile job no question.

 

[GivenchyAddict]

The fact that everyone knows better than Kering is laughable at this point.

What do they expect ? With the branding crisis that happened not so long ago for Balenciaga, it is perfectly normal that everyone is like hmm meh. 😒

They don’t believe in long term or in Gucci. If they really do, they would have taken their last bit of money to hire a strong CD who would have a 360 degree vision for the next 10 years.

Demna went to the archives. Did few sketches and no lips man and Belletini were pumping purses thinking about their next big bonus. They pissed me off so much.

 

[KoV]

he must be amazing in bed.

Demna definitely was sleeping with someone at Kering to get this high profile job no question.

I know it's all just silliness and I'm not trying to tussle, but

a) have y'all ever.... seen Demna?
b) women and gay men can get positions through methods other than sleeping their way into them, just like straight men. Even if they're unqualified or untalented - just like straight men!

 

[Creative]

Do you think Kering expected this 12% drop and the amount of hate they are receiving in social networks?

 

[penny609]

Good grief, it's getting seriously ridiculously... ridiculous?! To that point?

This was already a faster-than-fast-paced musical chair game since the guy who took over Gucci after Michele got welcomed to exit (Sabato sorry, I forgot your last name, you were as fast as a rabbit fart at Gucci) and got dumped after what... monthes no more, now this just useless buzz for weak results on every single front.

If they can't handle it or whatever, let'em just close it for good. The world can live without Gucci. And the little fashion world would live better without this kind of neverending nonsensical changes and any kind of scruffy buzz. If those people sleeping on their big money bags would really want to support creativity in the fashion field, they should just invest less than a quarter of what they put in those slowly dying brands (that have lost every single inch of their identity) into some of the designers they play with (and who agree to play along) or even newer, fresher talents. It'd be healthier, it'd be way more exiciting for everybody. And they wouldn't even lose a penny meanwhile.

 

[disco54]

I know it's all just silliness and I'm not trying to tussle, but

a) have y'all ever.... seen Demna?
b) women and gay men can get positions through methods other than sleeping their way into them, just like straight men. Even if they're unqualified or untalented - just like straight men!

I have been in this business for a very, very long time , this is the fashion industry not the DOJ , so my point stands. Bottoms up!

 

[eugenius]

 

[yslforever]

It’s important to precise they’re are 11% or 12% in the red, while all the rest of the sector and their main competitors remain in the green. It’s a Gucci/Kering specific drop.

 

[yslforever]

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