Demna Gvasalia - Designer, Creative Director of Gucci

[Vitamine W]

wow Frida has no chill we love that!!!

Nah, it's sad and immature for a grown woman who almost single handed killed Gucci herself.

 

[miumeow]

please elaborate on how frida killed gucci. quickly.

I absolutely adored Frida's Gucci! So many iconic moments from her runways. What is she up to nowadays?

 

[Blaiseybabey]

I absolutely adored Frida's Gucci! So many iconic moments from her runways. What is she up to nowadays?

years between 2009-2014 were great imho. Strong references, definite POV and luxurious. She was good as the "aesthetic reset" designer.

 

[Creative]

Kering stocks are 6€ away to their minimum in recent history… they thought last year was their rock bottom but 2025 is going to be even worse for them… they keep drowning.

I am sure they were so delusional that they didn’t expect such a bad answer from the market and from people.

It’s crazy they put themselves in this situation. This is probably going to be taught in fashion business schools in the future as a very bad example of business management.

 

[Creative]

please elaborate on how frida killed gucci. quickly.

It was pure irrelevance. Pure Zara clothes. She would be ok for a brand like Escada but she never was a real high fashion designer.

 

[kingtheyskens]

It was pure irrelevance. Pure Zara clothes. She would be ok for a brand like Escada but she never was a real high fashion designer.

can't believe i'm having to say this but bland and inoffensive doesn't kill a brand, it stabilises it. corporate mismanagement kills a brand, which is precisely what's happening to gucci - among several other horses in kering's stable - now.

 

[GIVENCHYlover]

Frida's Gucci

fashionela, pinterest

 

[kingtheyskens]

Frida's Gucci

fashionela, pinterest

educate the children!

 

[Deleted member 167090]

Frida's Gucci

fashionela, pinterest

Gucci FW 2011 is my favorite from her and probably the most well-received collection during her tenure. It has everything that I like about the Gucci woman post-TF.

 

[GIVENCHYlover]

The Spring 2011 season was another great one, I remember these colors were everywhere (because of Jil Sander as well), including in Zara and H&M

pinterest, vogue

 

[GIVENCHYlover]

Ok, last one I remember everything was made of expensive materials: python, astrakhan, calf, silk, velvet, embroideries

luxuo, thefashionography

 

[Creative]

Crazy that even Frida’s collections look fine in comparison with today’s standards

 

[HigthaVandah]

I made the mistake of checking the Balenciaga subreddit. The Demna-stans are a bunch of fan boys who have absolutely no idea about fashion history and only know Demna’s Balenciaga.
View attachment 1365001

And? Why shouldn't Demna's customers/followers discuss his output amongst themselves? Do they need to spend thousands of hours watching shows of/reading about/visiting boutiques full of clothes they don't want to buy before they're entitled to make small talk on reddit about clothes they do want to buy?

 

[kingtheyskens]

And? Why shouldn't Demna's customers/followers discuss his output amongst themselves? Do they need to spend thousands of hours watching shows of/reading about/visiting boutiques full of clothes they don't want to buy before they're entitled to make small talk on reddit about clothes they do want to buy?

if they're going to engage with the history of balenciaga the house and demna's suitability as the artistic director then yes, that is what they should be doing.

 

[Xone]

Crazy that even Frida’s collections look fine in comparison with today’s standards

I do not think her tenure was bad...a bit commercial but she had a clearer vision than ancora, maybe she needed to had an evolution..but great campaigns were also been produced during her time at Gucci...

 

[Xone]

 

[Deleted member 164735]

Well….. no way back for Gucci now. The only thing that can save them is a good enough show.. we can’t know what that is but as long as it’s not some grotesque freaky balenciaga stuff he was pulling they’ll be fine…

 

[velvetandsilk]

Suits prefers bonus for yourself than hire someone who is really game-changer. His aesthetics is outdated now.

 

[Alquimista]

What happens if they go broke? Do they just sell the brands off like a collection of paintings? I'm too poor to understand.

 

[tourbillions]

What happens if they go broke? Do they just sell the brands off like a collection of paintings? I'm too poor to understand.

they license the brand to middle easterns then claim that the licensees merch are fake when they get popular again. Or if they never get back to popularity, end up like john galliano or christian lacroix as the high-end offerings in cheap department stores. The mid-tier result is to end up like a contemporary brand like karl lagerfeld.