Discussion: Who Should Be The Creative Director of Chanel?

[Frederic01]

If Blazy is in, it will be interesting to see how the engages with the Chanel logo, if at all. Because both Karl and Virginie were logo obsessed, and Matthieu is the opposite of that, so it will so interesting to see if he removes it all together, or engages with it.

If one is for sure, he will clean up the image of the brand to the effect of what Daniel Lee did with that first Bottega collection. I am picturing the first set of images to be very raw and natural a la "Old Celine" x Jurgen Teller.

 

[avonlea002]

I am picturing the first set of images to be very raw and natural a la "Old Celine" x Jurgen Teller.

God please no

 

[nationalsalt]

My two cents - we've seen the quality of many designers' work fluctuate wildly depending on which house they're at - no doubt for countless reasons such as how much the brand resonates with them, the vibe of their new office, the creative team and upper management etc.

For example - Ghesquiere at Balenciaga vs Ghesquiere at Vuitton, Tisci at Givenchy vs Tisci at Burberry etc. etc.

Maybe it's worth seeing how Blazy fits in at Chanel before casting too much judgement ahead of time?

 

[jeanclaude]

Instead of looking for the best talent, they are looking for the less mediocre one...fashion these days!

Meanwhile Olivier Theyskens is missing.

 

[imjustken]

Meanwhile Olivier Theyskens is missing.

One of those designers who should always be given the means to create.

 

[fenty]

How anticlimactic this process has been just to find out Blazy is the next CD. I won't expect much, but I wish him the best.

 

[vogue22]

Gosh, I can already see him having a great first year, and then his collections will just be rinse and repeat for the rest of his contract.

 

[tourbillions]

Ghesquiere at Balenciaga vs Ghesquiere at Vuitton, Tisci at Givenchy vs Tisci at Burberry

Not the best examples... Both of their latter collections are continuations of what they did originally.

 

[style_expert]

With all the general stupidity in the world, there are many worse choices Chanel could have made. Some of the names mentioned earlier would have been completely horrific.

Not understanding all the hate, I think Blazy is actually a relatively decent and safe choice. His name isn’t too heavily associated with a specific house among a general public, and I think (and hope) his work at Bottega wasn’t yet his creative prime. This is probably part of Chanel’s reasoning too—they likely didn’t want a designer who had already given their all in previous creative director roles. Blazy has also made some attempts at lightheartedness at Bottega (not all of them very convincing tbh) and we need more of that at Chanel too, especially after the grim VV years.

Is there someone more suitable to lead Chanel? Probably. But I’m curious to see his vision for the brand.
One thing he needs to do, however, is find a good stylist to collaborate with. Ever since he and his team started styling the Bottega shows, things have felt very... unedited.