Erin Fetherston For Target

[vetements]

true, but I would say Luella is pretty established. Other than Luella and Proenza and the upcoming Temperly one, none of them are

i would want to think that Paul and Joe is established? no?

 

[cutxpaste]

could be pretty... i'm not sure what i think of it yet

 

[Scott]

i would want to think that Paul and Joe is established? no?

well,when i think about established it's usually those that have been around for a while,sells pretty consistently and perhaps a bit more well-known. you know,even in this approach,they targeting the more indie talents,there are established indie talents as well,like the dries van noten's and yohji yamamoto's.

but i don't really understand though......if they are trying to differentiate themselves by targeting smaller designers,how does target really expect this to be a greater success when most of middle america(those that actually spend the most time and money in these places than anybody),don't even know these labels? i can understand the mizrahi's etc as he's more recognisable for his TV presence but most of these designers are only more well-known in the larger major cities--where there's usually a niche market--and amongst fashion insiders.

 

[jealous]

ugh

she makes such figure-unfriendly clothes (that don't even look good on models, imo!) and her pieces very rarely look expensive or well-designed.

I'm very interested to see what she churns out for Target. More shapeless sacks in various filmy fabrics?

 

[softgrey]

how did she pull this one off?...
she is BRAND new...
i think she has only done two collections...
this girl has all the right contacts in all the right places...

it's rather shocking!...

what's her boyfriend's name?...
i think he is the one hooking this all up somehow...

 

[lucy92]

i would bet patrick robinson or a vogue bigwig reccomended her to target.

i am glad they are going with a super young designer. there is less of a chance of the collection winding up as being too "safe".

i just hope there isnt too much white in the collection.

 

[wheneveriwakeup]

Unless she waters down her fairytale-esque aesthetic, this is going to flop.

 

[lucy92]

this is weird. apparently the fashion editor party/event for erin fetherston for target already happened.
jane magazine says it will be out in october. i wonder if alice temperly will come after?
http://www.janemag.com/fashion/blogs/fashion/2007/06/dress-erin-feth.html
look what the event gift was.

i wonder if the clothing will have a hearts motif.

 

[masquerade]

I don't know if I love or loathe that bag

it seems like something Moschino would do though

 

[kellynjane]

I really do like Erin a lot, so it will be interesting to see how this collection translates.

 

[Lipgloss&Cigs]

I don't know a lot about her work either, but ellen von unwerth is pretty big and she shot her campaign, so it seems she either is well connected, or genuinely good.
i find you can always tell how great a "high end" designer really is, when they do a line for a cheaper retailer, and see how quickly the masses attack it

 

[lucy92]

Pictures are up!! these RULE!!!
this is the best go collection ever!!
http://www.fashionista.com/2007/06/first_look_erin_fetherston_for.php

 

[lucy92]

fashionista.com

 

[Alejandro]

It's getting a little tired already, the whole Go international concept from target.

I dont think it has the same strenght from the first collections ever made, now its just like "eh, who's in now?" "oh, ok..."

I dont know

 

[masquerade]

I like the knit bubble sweater.

ugh, i can totally see myself getting that bag and then never carrying it

 

[seanutbutter]

Between the amount of heart prints and baby-doll dresses, I feel as if this collection is too adolescent inspired. I've got nothing wrong with wearing children's inspired clothing when it's done realistically, but this is overdone.

 

[seanutbutter]

I dont think it has the same strenght from the first collections ever made, now its just like "eh, who's in now?" "oh, ok..."

You've made a good point, and I somewhat agree with you. Target seems to have unveiled the biggest designers first - Luella Bartley, Behnaz Sarafpour - and is now presenting the little-known names. It's actually somewhat of an intelligent move on their part.

 

[lucy92]

really? i think the designers quality has improved a lot since Go started...

i think luella was really gutsy to work with target. it was a gamble that really paid off. you can't open up teen vogue without seeing luella everywhere even though practically no stores carry her line(s) in the US. the next coupla lines after luella werent super inspiring to me but they sold really well.

i heard the issac mizrahi stuff for target nets 100 million a year. so its mind boggling to guess what each go designer nets...(and they might even have a HIGHER royalty rate than issac)

 

[lucy92]

i'm not too worried about the line looking too adolescent. the go target consumer is 15-25 anyway.

and H&M right now is absolutely SWIMMING in pinafores with pockets, jumper dresses, babydoll dresses babyish looking stuff. i think a lot of retailers consider this a new silhouette and we will be seeing it everywhere for the next few years.

 

[seanutbutter]

really? i think the designers quality has improved a lot since Go started...

I should have specified more; what I meant was that they seemed to have picked the biggest designers in term of popularity. I personally have enjoyed their latest designers (Patrick Robinson is one of my favorites) more than the first few.

i'm not too worried about the line looking too adolescent. the go target consumer is 15-25 anyway.

I'm 14.