Givenchy F/W 2019.20 : Ariana Grande by Craig McDean

[Royal-Galliano]

Idk. I hated those Xtina for Versace images but this might be worse.

same level of relevance. very random celebrity baits.

 

[apple]

This is all so random. As I said in another thread, they had many better choices for this than Ariana who I don't recall wearing Givenchy a lot: they should have chosen Gal Gadot, who attends every show, wore Givenchy at the MET and is a very classy woman but she also represents a modern female heroine, or Lily Collins, a young, beautiful actress that actually reminds of Audrey thanks to her looks and poise, she also wears clothes very well and her Givenchy looks at the MET and at the BAFTAS were incredible.

Also the images themselves are not striking enough, I actually think the previews were better than the real campaign photos. Ariana does not know how to wear these clothes and even if she did, her look wouldn't be a good fit..

 

[kokurox]

The previews were better.

 

[TheoG]

Givenchy isn't shy of unusual celebrity faces for the advertisements, I recall seeing Julia Roberts and Erykah Badu once during Riccardo tenure. Which seemed more out of admiration.

But Ariana as the face seems more similar to Selena Gomez for Louis Vuitton. A wise business decision but an odd pairing.

 

[Joromana]

This is all so random. As I said in another thread, they had many better choices for this than Ariana who I don't recall wearing Givenchy a lot: they should have chosen Gal Gadot, who attends every show, wore Givenchy at the MET and is a very classy woman but she also represents a modern female heroine, or Lily Collins, a young, beautiful actress that actually reminds of Audrey thanks to her looks and poise, she also wears clothes very well and her Givenchy looks at the MET and at the BAFTAS were incredible.

I agree that those would be better fits for the ‘look’ of Givenchy. However the difference being that Ariana Granda has 160 million followers on IG. That is an insane reach, over 10% of registered users on IG.

I’m guessing this is what went into their decision. Money.

 

[Lola701]

Givenchy isn't shy of unusual celebrity faces for the advertisements, I recall seeing Julia Roberts and Erykah Badu once during Riccardo tenure. Which seemed more out of admiration.

But Ariana as the face seems more similar to Selena Gomez for Louis Vuitton. A wise business decision but an odd pairing.

Yes but Erykah Badu or Julia Roberts were there for the prestige. It’s a long term vision... Much like Julia Roberts doing Lancôme or Erykah Badu doing Tom Ford.
And weirdly, they fit the aesthetic of Givenchy...much like Isabelle Huppert and all.

I don’t know if it’s a wise decision because Clare hasn’t defined a vision yet. Her Givenchy is very associated with The Dutchess.

If Ariana Grande was the face of the make-up line, it could have made sense because she has a signature beauty look. Her fashion sense is non-existent. In those shots, what stand-out the most is her signature beauty look.

 

[FashionMuseDior]

Why didn't they elevate this campaign by putting her in an exotic location. If you're going to channel the late 60s give it some Talytha Getty in Morrocco realness for example.

 

[amby]

GIVENCHY on Instagram: “#ARIVENCHY 7/15”

 

[GivenchyAddict]

who did the styling ? This is so wrong on so many levels...

 

[TheoG]

Yes but Erykah Badu or Julia Roberts were there for the prestige. It’s a long term vision... Much like Julia Roberts doing Lancôme or Erykah Badu doing Tom Ford.
And weirdly, they fit the aesthetic of Givenchy...much like Isabelle Huppert and all.

I don’t know if it’s a wise decision because Clare hasn’t defined a vision yet. Her Givenchy is very associated with The Dutchess.

If Ariana Grande was the face of the make-up line, it could have made sense because she has a signature beauty look. Her fashion sense is non-existent. In those shots, what stand-out the most is her signature beauty look.

Hit the nail on the head. Exactly what I was trying to express. I forgot about Erykah for Tom Ford.

I used wise for a lack of a better word. On its face its wise for business because its obvious the interest is using her social media pull. Which is smart of Givenchy end (if it actually translate to sales). But I agree I associate Ariana look i.e. the ponytail and cat eye liner than her actual style.

 

[Lola701]

who did the styling ? This is so wrong on so many levels...

You aren’t prepared for that....
Law Roach

 

[GivenchyAddict]

^I was indeed not prepared. What a whole mess. Now it makes sense to me

 

[grimm]

Craig Mcdean really took the money and ran here. His glory days of those stunning Yohji shoots are way way way behind him.

 

[Cute]

Featuring Henry Kitcher and Adut Akech.

gq china

 

[mathiaskatz]

Ariana was completely unnecessary. The video is exquisite.

 

[bluebanter]

I think the images of Adut and Henry are just as dull as those with Ariana.

 

[Phuel]

^^^ The problem isn’t the cast. It’s how the cast is presented. Ariana and Adut are truly as dull and bland as a model and a singer as they come, but they could at least style and shoot these two as extraordinarily, memorably pure HF figures. Especially with Craig at the helm. Instead, it’s just Ariana in her signature ponytail and jailbait-style and Adut… what Adut does best: Standing there with her signature blank stare. And that shot with the backpack is reaching to the lowest of the low common denominators with not a whiff of chemistry between the two: That’s some basic back-to-school flyer from Macy’s sh*t.

God forbid styling them to some unexpected HF heights and having some semblance of an atmosphere for the campaign. It’s all so mid-range department store basic now: Signature ponytails, fannypacks and backpacks.

 

[dior_couture1245]

I can barely stand to see Adut at this point. She is the most unoriginal and obnoxious casting choice one can make. WE GET IT. WE REALLY GET IT. Enough.

No comment on that dumb as a brick pop star.