Gucci F/W 2018.19 Milan

[daoudmac]

I don’t know how to feel about this yet that’s why I’m more than intrigued by the show. This is a collection that taken apart has pieces that look sumptuous and to use what’s becoming a cliche, it’s heavier on styling and presentation than letting the pieces speak for themselves.
I’m not a fan of an established house like Gucci’s designers diluting their brand to look, in my opinion, like a trip down Prada or a Miu Miu runway. It’s as though while the designer is there to push the labels boundaries instead completely takes over the house and proceeds to make it into their own. I’m much more of a Puritan with established houses like Gucci.

 

[billiejbob]

Wow...just wow.
Honestly, I don't know another designer as lazy as him except for maybe Stefano and Dominico.
Once again, this collection blends into ALL his other collections.
There is no diversity whatsoever in this.

It baffles me that millenials want this crap.

Whenever I see someone in Gucci now I automatically assume that their style sense is awful.

 

[mistress_f]

I actually enjoyed Gucci this morning, but it might be the editor in me over analyzing and intellectualizing fashion.

I thought it was brilliant because it was clear that Alessandro is thinking of where the world is right now. The use of the emergency room as a set which really gave a sense of urgency, coupled with the ticking of a clock in the background, interjected with the sound of the cardiac monitor. The clothes as well, reflective of the people and cultures of the world - the yanks, Egyptians, Chinese etc. It's almost like he was saying that the world could flatline at any moment.

Also, carrying your severed heard I imagine, is a reference to war and the model with the third eye is probably as a result of the effects of nuclear radiation causing mutations.

It's such a poignant and relevant message.

I think you're honestly and optimistically reading way too much into something that has always been and will be always an instagrammable shock-factor gimmick.

Like someone else has said, the 3 eyes, the heads and obviously the dragons are mostly a smart and easy way to reference game of thrones.
Even the headscarf looks, especially the the red velvet dress (the only interesting piece in this mess), are a clear reference to some of the GOT costumes.

Plus, i can't see how putting all sorts of logos (from paramount, lol, to the yankees and what's in between) in an ~ironic way could work as a commentary to all the horrors that are going on in the world.

 

[dodencebt]

Honestly, this guy is a genius. To send the same ugly thrift store collection down the runway for so many seasons now, and managing to build and maintain the hype... People will really fall for anything.

Yeah, this is pretty much how I feel about the whole thing.

 

[Fashionstuff]

I actually enjoyed Gucci this morning, but it might be the editor in me over analyzing and intellectualizing fashion.

I thought it was brilliant because it was clear that Alessandro is thinking of where the world is right now. The use of the emergency room as a set which really gave a sense of urgency, coupled with the ticking of a clock in the background, interjected with the sound of the cardiac monitor. The clothes as well, reflective of the people and cultures of the world - the yanks, Egyptians, Chinese etc. It's almost like he was saying that the world could flatline at any moment.

Also, carrying your severed heard I imagine, is a reference to war and the model with the third eye is probably as a result of the effects of nuclear radiation causing mutations.

It's such a poignant and relevant message.

First of all, i must say i like or better, i'm in love with Alessandro's Gucci. I'm not sure what he wanted to tell with this show. I read it must be a surgery room where the clothes are cutting and sewing together. Anyway, Michele is genius.

I hate to use that comparison but Michele's Gucci is a bit like the closest thing to Zara that exist in high fashion. You can find everything at Zara and it's also the case at Gucci.

His collections are a bit of a Pot-Pourri of everything. In his shows, you have every decades and every trends represented. You have the 40's up until the early 00's in one show. You have overtly sexy pieces (like look 15) to overtly modest clothes (the deep burgundy velvet gown). You have jeans, pants, blouses, dresses.

You can find anything at Gucci to satisfy any customer. The fact that the brand is one of the hottest brand in the moment add something extra to it.

In a way, the show is nothing more than a marketing exercise. It doesn't really add anything to the fashion conversation, those clothes as beautiful as they are end-up looking like merchandise and the purpose of all of that doesn't even matter.

Judging a Gucci show is almost unecessary because everybody knows that it's all about pieces, it's an organized mess, the brand is cool and it sells. Gucci has a clear aesthetic but no real vision. We don't know how all of this is going to look in a few seasons because it has been 3 years of Alessandro being there and doing the same thing over and over again.

You really nailed it!
Sincerely, the show was little bit boring. I would like to see same shows he did before, like F/W 17 and S/S 18.
I think he can do "another kind of fashion" but he does what the customers, me inklusive, want see and buy. The growing revenue speaks for him.

 

[russianelf]

Is it just me, or did he browse through some Galliano for Dior archives and borrowed heavily? Altho the styling makes it an absolute #mess.

 

[Fashionstuff]

I think you're honestly and optimistically reading way too much into something that has always been and will be always an instagrammable shock-factor gimmick.

Like someone else has said, the 3 eyes, the heads and obviously the dragons are mostly a smart and easy way to reference game of thrones.
Even the headscarf looks, especially the the red velvet dress (the only interesting piece in this mess), are a clear reference to some of the GOT costumes.

Plus, i can't see how putting all sorts of logos (from paramount, lol, to the yankees and what's in between) in an ~ironic way could work as a commentary to all the horrors that are going on in the world.

I read somewhere before that it must be a Yankees collab collection but nothing happend and yesterday i saw this Yankee pieces on the runway for next winter.

 

[Fashionstuff]

He speaks millenials language

I like Michele's Gucci and a lot of my friends like it too, we are far away from millenials.
Sincerely, i think he speaks universal language, all around the world, in every age, rich and not, like Michele's Gucci.
It is not a hype anymore, 3 years and how many collections and collabs in this time he did? To much and every one was success.

 

[GivenchyHomme]

I just wish he would push it more. He's on top, so he can certainly afford to take more risks. This show is quiet compared to others. Fancy sets, severed heads, and dragons are cool and all but there isn't much underneath that. The presentations have gotten too obvious. It needs to be louder and more impactful to remain relevant. I'm not opposed to showing basics as long as they're styled well, but this is too on the nose. It's time to turn up the volume. You can only rest on your laurels for so long.

 

[Fashionstuff]

I just wish he would push it more. He's on top, so he can certainly afford to take more risks. This show is quiet compared to others. Fancy sets, severed heads, and dragons are cool and all but there isn't much underneath that. The presentations have gotten too obvious. It needs to be louder and more impactful to remain relevant. I'm not opposed to showing basics as long as they're styled well, but this is too on the nose. It's time to turn up the volume. You can only rest on your laurels for so long.

Agree.
After 3 years everybody knows that Michele's Gucci is really good when all this pieces are in boutiques, the show was little bit boring, imo.
In his case more is better will work. If he choosed heads and dragons than would be better more heads and more dragons& Co, more show. The public was surpised , i saw that after they sent all guys in black hand in hand as a human chain, from door to door, as a symbol of fashion link, similar as linking the post/message in internet. But maybe it was a spontaneous decision because the public was not sure if the show is finished or if it will be something more.

 

[maxlinden]

All that drama to sell a t-shirt and a belt.

 

[Pricciao]

It's like tumblr sh*tposting. I just can't have enough. The colors are done like really light spongecakes, so much less stressed to browse through. Didn't even realize there's 90 looks.

 

[modela]

I love how some of you guys think he had some message to send .LOL.The guy has no message and Gucci has never stood for anything .People will truly fall for anything. Another instagram worthy collection.I bet the braindead editors will eat this up.

 

[Phuel]

^^^ The only message this Gucci ever has is wholesale thriftstore at a premium price.

Had I been shown Alessandro’s Gucci, along with the likes of Demna’s Vetements and J.W. Anderson, and the photography of Harley and Jamie, 10 years ago, in 2008, I’d have instantly thought all these were 1st-year fashion students' 1st draft ideations.

Everything looks so amateur, rough draft, copy-and-paste and DIY— which is fine, if that were the case, and not the supposed, leading edge, premium-priced tastemakers that these people and their aesthetics have become. This isn’t revenge of the nerds— it’s revenge of the Special Ed class. What a high fashion nightmare this current era in high fashion has devolved into LOOOL

 

[disco54]

I have to agree with others here, while the show is a terrible mess, in the stores the pieces are interesting and tailored well but I agree there is thrift store vibe in the clothes. Overall the stores are always busy with people, I think he has made Gucci more inclusive but over all his designs don't add anything to the fashion conversation or move things forward.

 

[Machinegumm]

I'm so tired of this ~ironic~ kitschy tumblr bs.

 

[helmutnotdead]

I'm not gonna lie. I liked it.

Let's be clear: this is Gucci in the era of Instagram. If you want a really powerful messenge or something new to add to the fashion scene, you're looking in the wrong brand. As someone said before: this is a PURE MARKETING MOVEMENT. Alessandro (just like Raf, Miuccia...) is clever enough to know that all those idiots are going to praise him for the sake of something "different".

I see a lot of Galliano here, a real sense of joie de vivre. Of course I agree that he needs a styling ASAP because it's not looking great as it used to be. But just like everyone said: there are a lot of pieces to like and wear. I don't know why people only expect something perfect from high fashion houses. Ugly is NECESSARY TO EXIST. Personally, I'd get bored easily with perfect collections every season. The guy is living his moment with all the fun that he can get. And I don't see that bad at all.

Such hilarious end. All the guests didn't know what to do.

 

[HeatherAnne]

He speaks millenials language

Yeah, he does.

But I think he's more clever than people give him credit, when you strip these looks down there's actually something for everyone -- which I did not see under Slimane's YSL which was only targeted at teens!

I don't love it... but I get it... and I'd be shocked if this collection wasn't super successful.

 

[Lola701]

^^
The only reason why he speaks millenials language is because he has a committee of millenials
Settup to help him. So, marketing...
https://www.wmagazine.com/story/gucci-millennials-shadow-committee-alessandro-michele

 

[margielamike2004]

For as anti-corporate...and as anti-commercial I can be...I'll honestly confess that I love this. As with Alessandro Michele and the past collections he's presented... I've grown to know what I can expect to see. Obviously.... the clothes are extremely retro-fashion...but I love watching a Gucci show unfold...mostly because of the spirit of the collection....and how it makes me feel. I love that every collection is so random...the way that certain pieces are styled with a bit of obsurdity. For instance....a long black velvet dress...worn over a long, plaid wool skirt...with Gucci logo leggings....and heavy Balenciaga-ish sneakers. Top that off with a multi-color balaclava?? It's ridiculously joyful...and so unorthodox.