Gucci Pre-Fall 2011 : Sigrid Agren and Lenz von Johnston by Mert & Marcus

[get fashion]

And the orgasmic face again...

 

[tarsha]

I'm tired of this concept but if it dosn't work they won't use it again & again. And I can't understand all the hate about Sigrid.

 

[purplethistle]

I would say that this is perfect had it not been for the man standing in a questionable place...

 

[tarsha]

New shot



issuu

 

[mikel]

I really like the effect of the guy standing in front of it being covered by the projection. It seems to be part of the actual ad.

 

[Northern Star]

I really don't mind this at all. Out of the 2 pics above the 2nd one works better IMO. The image is so glaringly bright, no wonder the guy has his hand over his eyes.
I think these will look fine in a magazine and even without the logo I think, by now, almost anyone who knows anything about fashion advertising will realise this is Gucci. I think Sigrid looks fine here too.

 

[Bezimienna]

yay. Now it's Lenz von Johnston featured for sure I love the concept!

 

[Street_a_Licious]

i really like this small change, with the guy standing in front of the projection. it's definitely different. reminds me of the F/W ads on the billboard behind the actual Cruise campaign.

 

[Squizree]

Calm down people, it's just pre-fall. And the orgasm face has become synonymous with Gucci. It's like you'd think they've given birth already, but no every season it's just one giant orgy. Someone get Sigrid some ice.

 

[tigerrouge]

I'm looking forward to seeing what this 'projection effect' looks like in print.

 

[ForChicSake]

I really like the effect of the guy standing in front of it being covered by the projection. It seems to be part of the actual ad.

that's what makes these ads great for me, Sigrid looks good overall

 

[fashionmypassion]

Woooow

 

[fashionmypassion]

 

[TREVOFASHIONISTO]

both of these shots look like she just woke up imo
the first shot is more of "oh I didn't realize you were here"
the second shot is "ohhhh im so sleepy... i could just lay down"
she's very stiff in these

 

[EnVogueLove]

ok i love this preview!

Me too

 

[LiranYana]

so does this mean Sigrid got Pre Fall
but not in the Fall Campaign ?

 

[diesanni]

Please, get over Sigrid already. I like her a lot but she just doesn't suit these kind of carnal concepts, it looks so forced.

 

[ParisFashionMuse]

i like the idea of the whole campaign- but no one can try and pull Poly's "O" face
hope for more images soon

 

[LagerfeldBoy]

I really like the effect of the guy standing in front of it being covered by the projection. It seems to be part of the actual ad.

I just noticed it as well. I love it.
I don't know about you all, but I love Sigrid in these! She actually looks sexy.

 

[purplethistle]

I wouldn't have guessed the second shot as Gucci related. But imo its still somewhat sultry.