Gucci Pre-Fall 2011 : Sigrid Agren and Lenz von Johnston by Mert & Marcus

[gossiping]

scanned by me from uk elle august 2011

 

[Street_a_Licious]

Sold! I'm Sold!

 

[tigerrouge]

In terms of my own taste, this is the best I've ever seen Sigrid look, although I suspect the campaign comes across in the video much better than it does in print.

When a pre-fall series takes my fancy, I start wondering whether the main campaign can possibly be an improvement, especially considering I'll be forced to see it running in magazines for months, while this one will be over in a moment.

 

[TREVOFASHIONISTO]

the 2nd shot has won me over

 

[mikel]

I love this campaign. Great concept.

 

[phalmeida]

the video is very nice, the concept is good, but the final result is a little bit confused.

 

[ad041715]

After seeing the new photos I think it's safe to say that this is one of the best Gucci by Frida campaigns.

 

[purplethistle]

I've said something similar in Sigrid thread but this is the best Gucci related campaign I've seen in many seasons. Imo its evoking even more sexiness than before as it is sexualised without the constant faking and orgasm face etc.

I'm really hoping that the change here will be a sign of change in the main campaign as well.

 

[[Piece Of Me]]

Sigrid turns out to be a fantastic choice for this campaign, even though I've never really seen her as a 'Gucci girl'. That second shot where she is on the table is sensational.

 

[Dorléac]

Amazing,I love the concept

 

[Northern Star]

You know this works really well and I cannot understand all the negative comments.......but I believe these have more to do with the model choice, than the actual ads.
Sigrid IMO, looks suitably sexy and with a little twist these ads have the Gucci stamp all over them. The concept is great and the video is spectacular.
Excited to see what they come up with for the mainline ads.

 

[user.n.]

Interesting campaign, i cannot say i dislike it.
Reminds me the works of Abelardo Morell with camera obscura.

artnet; aibartincontext.files.wordpress; sakuranyc.blogspot

 

[FashionPower]

facebook/gucci

 

[Street_a_Licious]

that image with her face down on the table still slays me. what a pose. what a composition.

and it only gets better with the projection idea. that Fall/Winter collection will have to stun even more to make an impression against this Pre-Fall collection.

 

[tarsha]

^^ This images were posted on previous page.

 

[Bezimienna]

^they are with no 'Gucci' sign

 

[LiranYana]

ever thought of Sigrid as a Gucci Girl. but wow
amazing sigrid . hope the F/W slays it even better.

 

[ParisFashionMuse]

this is beyond awful for words. too dramatic and overwhelming.

 

[gossiping]

scanned by me from uk vogue august 2011

 

[Street_a_Licious]

this is beyond awful for words. too dramatic and overwhelming.

i don't think that Gucci is a brand that strives for subtlety. so if their ad campaign turns out overly dramatic and overwhelming, that can only be a good thing. how else will you get a magazine reader flipping through the pages to stop at your ad to admire it?