this is a great campaign for a lesser house. gucci is such a major house, they can afford to add a little more edge and a little more controversy than what we're presented with here. if this were a campaign for, say, proenza schouler, i'd applaud, but gucci has done better campaigns with collections far inferior than that homerun frida produced for spring.
just like the collections from spring summer were all about who found themselves willing to take a risk, it's clear that the house of gucci is not willing to take a risk with their advetising this season. it might be for the best considering some risks -- yes, i'm referencing louis vuitton -- have not met universal acclaim.