Ever since I was into fashion, I never understood why fashion brands never released video commercials/campaigns of the collections...it probably could reach out to more potential buyers eventhough I know the cost of producing a video is a lot and most probably would be an impediment to the brand producing a commercial as it would be regarded as a waste of money.
The making of Gucci ad campaigns are really exquisite, with a little bit of refinement and better editing, I've always thought that they could've released them into video campaigns on tv. Can you imagine Natasha mentioning the word "GUCCI Spring Summer 2010" in a very seductive manner at the end of the commercial just like how Abbey Lee says "Flora...by GUCCI" in a dreamy manner....That would be heaven!