H&M Summer 2015 : Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly

[DutchHomme]

I just looked at Lachlan Bailey former work for H&M & I dislike all his H&M work.
He is always using lots of photoshop for H&M.

This Summer 2015 H&M pic is bad quality so I can not judge whether there is much Photoshop ... but there is not much hope when I see his previous work for H&M.
Fortunately, there is also a commercial (I think because they always do).

Bring back Terry Richardson for H&M!! Loved his H&M Summer 2013 campaign with Doutzen so much!

Bellazon & IDouzten

 

[simon]

Perfect casting! I really like it, can't wait to see more.

 

[happycanadian]

yeah they absolutely nailed the casting. could be brilliant. hopefully it's not too photoshopped. can't wait to see the rest!

 

[vogue28]

Fascinating how even with Natasha Poly in the shot, I'm immediately drawn to Adriana Lima! Maybe it's because she's wearing something more striking than the others? Great image and casting from H&M and I'm certainly left wanting more. Thanks for posting, AlwaysDaisy.

 

[narcyza]

Perfect team.

 

[la veronika]

It does look like a Cavalli campaign!!!

 

[happycanadian]

Yeah, I'm immediately drawn to Adriana in this pic, too. She's just holding her head high and looking so poised. Hard to even recognize Doutzen, to be honest. But then this is a very low quality image, so who can tell thusfar.

 

[thecpatient]

amazing casting! Doutzen looks great, I love her shots

 

[VersaceVixen009]

Amazing cast but poor shot imo

 

[Emmanuelle]

Classical cast ^^ Not that bad, the clothes look good and that's what matter the most for this brand

 

[vivaglam]

Swedish retail giant H&M doesn't disappoint when it comes to the casting of its runway shows and campaigns — its holiday ads featured the likes of Sasha Pivovarova dancing to Lady Gaga, and the commercial for its immensely popular collaboration with Alexander Wang starred Raquel Zimmermann, Isabeli Fontana and more competing in a video game-like athletic tournament.

H&M has called upon its favorite models once again to celebrate its new bohemian, beachy summer collection — which is heavy on the bikinis, caftans and sandals — with Doutzen Kroes, Adriana Lima, Joan Smalls and Natasha Poly fronting the ads, shot by Lachlan Bailey.

There will also, of course, be a video set to music — you may recall Beyoncé's "Standing on the Sun" clip from 2013 and Gisele's cover of Blondie's "Heart of Glass" in 2014. In keeping with this, H&M will release a commercial featuring an exclusive track by DJ duo Axwell /\ Ingrosso on its website on April 30. The Swedish artists — who are better known as two-thirds of the former electronic music supergroup Swedish House Mafia — have plans to release their debut album this summer, and chose t0 unveil the new song "Sun Is Shining" as part of H&M's latest collection.

If you're heading to Coachella this weekend, where H&M will also have a major presence, you can catch the artists closing out the Outdoor Theater on Saturday night — we're thinking it's the ideal venue for giving the song a first go.

fashionista, instagram/cosmopolitanturkiye

 

[Deleted member 116819]

UHQ

hm.com

 

[thatsfierce]

They four are great models, but this all they get? It's a bit poor, imo. Natasha's pose is weird and I don't like how her hair looks. I don't like Joan's legs, it looks weird.
Doutzen is only decent in the shot...
I can't feel the connection between them, which is sad.
Hopefully, there are another shots better than this one.

 

[Gabriel29]

The BTS 'selfie' honestly looks better to me than the actual campaign haha. There's zero chemistry between them in the real shot. While in the BTS they all look much better and friendly with each other.

 

[chanelh]

campaign in HQ


H&M

 

[marsnoop2]

Honestly most of the time selfies are better than the actual shoot.

 

[AlwaysDaisy]

worldmags.net

 

[la veronika]

I didn't think I'd say this but Doutzen looks best int he swim pic above^^

 

[Gabriel29]

I hate Doutzen's floating hand on Adriana's torso. It looks kinda awkward/impersonal.

Honestly, Adriana and Doutzen are extremely outshining Poly and Joan here. I barely even look at them.

 

[khyrk]

I thought Lara was part of this?