PDFSD
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Margiela under creative leadership of Galliano grew 5x bigger to 500 million!!!!!i mean i love to browse zara website every now and then, i love the elevated look they give their product photos (zara home in 99% cases), but i absolutely loathe the shopping experience in their shops. even in the flagship locations, it's literally unbearable. and then i hate having to literally set the alarm for the limited collections launches, i can't bother. as far as clothes are concerned, i've had such a bad experience with their menswear i never gave them a second, third or fourth chance. i got excited with the pilati collection but i didn't like anything in particular.
i agree the galliano world is more about the fluff (in a good way) and mindblowing storytelling than an actual product down the line but the pairing with zara sounds promising.
You don't get that if you are only about good fluff ......you have sell actual product.

Same at Dior he made Dior grow as well.
example:
WWD 2001
Accessories designed by John Galliano and the expansion of its boutique network helped boost operating income at Christian Dior Couture last year by 61 percent.
As reported, 2000 sales of Dior ready-to-wear and accessories leaped 35 percent to $277.4 million.
Sidney Toledano, president of Christian Dior Couture, said strong sales of handbags, particularly Galliano’s “Saddle” range, contributed to profitability. He added that small leather goods, sunglasses and lingerie have allowed the brand to widen its customer base and tap into high-margin accessories categories. “Ready-to-wear has also been very successful,” he said
In 2011, the year that Galliano was fired from Dior, Vogue reported that revenue from its parent company LVMH had reached €23.7bn – thanks, in part, to profits at Dior.






