Alongside the 2012 SHOWstudio Shop exhibition Selling Sex, SHOWstudio launches a unique project under the provocative title Fashion Fetish. Created entirely by women working in fashion - including Ruth Hogben, Lady Amanda Harlech and Daphne Guinness, Lily Donaldson, Liberty Ross, Rei Nadel, Asia Argento and Dasha Zhukova of Garage magazine - these fashion films, performances and multi-media pieces make a comment on the fusion of fashion with fetish, a contentious and provocative subject. One piece will be released each week for the duration of the Selling Sex exhibition, 22 March - 1 June 2012.
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Fashion Fetish hands the power entirely to female fashion professionals, asking them to address the notion of Fashion Fetishand examining their individual visions of women. In contrast with Selling Sex, which reimagines the female relationship with sex, Fashion Fetish focuses on a woman's relationship with clothing. Although as fashion historian Anne Hollander has asserted, the nude in art always wears 'The fashion of her time' - fashion's influence can be felt across the naked flesh, her body as 'fashioned' as a corseted ball-gown. Dressed or undressed, this project offers a clear field, a blank canvas and an open mind to a selection of some of the most important women working in fashion today - designers, stylists, models and image-makers - inviting them to present their own interpretation of Fashion Fetish.