Lanvin S/S 2010 : Jamie Bochert by Steven Meisel

[MissMagAddict]

source | wwd.com

IN MOTION: Fashion ad campaigns have recently been loaded with prostrate models. “I thought maybe we need a bit of action,” said Lanvin’s artistic director, Alber Elbaz. Cue the French house’s women’s spring-summer advertising, shot by Steven Meisel and featuring Jamie Bochert in one heck of hurry, rushing down a corridor in a New York studio. “She moved so fast, even the chandelier was moving with her,” Elbaz said. Bochert was fully qualified for the fast-forward campaign, as Elbaz related that the model recently pursued a purse snatcher for 12 blocks in Brooklyn — and reclaimed her bag from the thief. “That’s the kind of girl I like,” Elbaz said.

 

[112fan]

oh good, we can't see her face

 

[L.A.Woman85]

OMG!!!!
I love it, i love it, i love it!!!!
The dresses look fantastic ....
and the fact that you can't see her face makes it better

 

[khyrk]

Seriously though, I like it. That purse snatching story is funny!

 

[Bellaly]

I like it. Much better than last season

 

[testinofan]

mmmm i rhink the FW2009 are much better the dresed are really grerat but the canpaing are stupid and very fake the photoshop speciality the shades the true no like me

 

[Flashbang]

Mindblowing as the pictures implied.

 

[tullepen]

oh good, we can't see her face

THANK GOD we can't! whew!

 

[papa_levante]

Absolutely phenomenal. This is a stand out advertisement. This is what will get people's attention.

 

[Lisa~~~*]

Amazing! love it.

 

[lamies022]

The clothes look great, but this literally could have been modeled by anyone so why Jaime??

 

[ad041715]

I absolutely love it! It turned out phenomenal!
I only wish they would've used an Egyptian theme, but it's great either way.

 

[duprex]

This campaign falls flat compared to the AW09 one.At least the focus is on the clothes.

 

[MyNameIs]

Wow that is such a huge downgrade from all the recent fantastic Lanvin campaigns. Yikes.

Lol at the no face thing obv.

 

[ad041715]

Wow that is such a huge downgrade from all the recent fantastic Lanvin campaigns. Yikes.

Lol at the no face thing obv.

 

[lady stardust]

well it's fun..but stressed
and last season was divine,
i like it though!

 

[MulletProof]

I actually think it could've been much more striking seeing Jamie's face.. whose beauty may not be sugary/vlada-esque enough for many of you but brings uniqueness and diversity to an industry packed with underage clones. Still nice to see her channeling all these movements..

Thanks for posting, MMA!.

 

[MON]

I love it! Love the vibe of the ad! But I hope that we see her face

 

[isa.b.elle.]

wow!! even i'm not an hard-core fan of Jamie..i love this!

 

[Carla-A]

As long as we can't see Jamie's face, it's a nice campaign
I'm sorry for people who like her, but I can't stand her features, there's nothing beautiful, or even interesting in her face imo