ErnstLudwig
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- Apr 18, 2010
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for 75 cm you need at least 3000 pixel resolution, otherwise the quality of the poster is crap (own experience). Maybe they answer to mails... worth a try
Watch Live & Comment... The 2025 Golden Globe Awards!
She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province. Jolie discovered the country in 2000 when she filmed “Lara Croft: Tomb Raider,” and it sparked her humanitarian activism.
She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.
“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”
The ad is slated to break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair.
Beccari declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot. He would only say Jolie donated an undisclosed portion of her fees to a charity.
The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.
Also on Wednesday, Vuitton plans to post a teaser on its Web site, louisvuittonjourneys.com/cambodia, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and husband Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.
“This campaign is about a very special person and a very special journey,” Beccari said.
And a storied handbag. Beccari showed off several paparazzi shots of Jolie toting the Alto carryall, which is believed to be at least six years old. The style is no longer in production, but “we are considering to re-edit it,” Beccari noted. - WWD
Same here Jolie looks amazing, I don't get the need of photoshop with her, I guess I never will. That being said it's a beautiful picture.That landscape is so wild and beautiful, it makes me want to give my money to a conservation charity, rather than waste it on some designer item.
So Angelina shot a campaign with non-LV clothes and a discontinued LV purse? Sounds like a great (advertising?) campaign to me!
I can't believe this company spent the reported $10 million on her and then cheaped out on their F/W collection. There can be the argument that this Core Values campaign extends and promotes the brand image, but with a brand as established as LV is, I don't know if that's actually necessary. People will buy Louis Vuitton regardless if Angelina is in a campaign or not.
The company should be putting their advertising budget toward CURRENT and PURCHASABLE products (i.e. F/W), and not this. This is all IMHO of course.
So Angelina shot a campaign with non-LV clothes and a discontinued LV purse? Sounds like a great (advertising?) campaign to me!
I can't believe this company spent the reported $10 million on her and then cheaped out on their F/W collection. There can be the argument that this Core Values campaign extends and promotes the brand image, but with a brand as established as LV is, I don't know if that's actually necessary. People will buy Louis Vuitton regardless if Angelina is in a campaign or not.
The company should be putting their advertising budget toward CURRENT and PURCHASABLE products (i.e. F/W), and not this. This is all IMHO of course.