Marc by Marc Jacobs F/W 14.15 by David Sims

[Flashbang]

REAL TIME: Marc by Marc Jacobs’ fall campaign — the first since Katie Hillier and Luella Bartley came on board — is making a strong statement with a cast of real people and a social media twist.

Marc Jacobs and stylist Katie Grand opted to use Instagram for models, and so, for a week in April, they asked those interested to submit photos of themselves by including the hashtag #CastMeMarc.

“It seemed like a great idea to me, as casting through Instagram seemed cool, current and strong,” Jacobs said. “We wanted the ads to shout with youth and energy…to be fresh and reclaim the spirit that the collection had when we first conceived of it — to be another collection, not a second line.”

There were 70,000 entries, and working with casting director Anita Bitton, the company whittled them down to 50, who were then directly messaged. Some 30 finalists from around the world, including South Korea, Russia and Australia, were flown to New York; nine made the final cut and were photographed by David Sims in early May.

“David Sims portraits, Peter Miles layouts, the credibility of the cast and the approach to casting the ads transmit a current social lifestyle that doesn’t play into other clichés.…And totally feels like our company — a cast of colorful and dynamic characters,” Jacobs said.

The campaign will break in the August issue of Teen Vogue. It will be supported by behind-the-scenes videos of the casting and shoot on marcjacobs.com.

wwd.com

 

[Rigida]

so... they stopped using Juergen too?

 

[Avogadro]

I prefer Juergen's.This is messy.

 

[fashionlover2001]

What's with the Logo placement?
Is making my eyes hurt!

Notice that in the 3rd image it looks like it says "JAC BS"

This campaign is a total Fail! IMHO

 

[OllieJE]

The Benetton AD of same concept from few years ago were more original

 

[GIVENCHYlover]

Next

 

[Royal-Galliano]

how could this appeal to anyone i don't understand. meh...

 

[MyNameIs]

how could this appeal to anyone i don't understand. meh...

I think it's a nobrainer, the tumblr crowd is going to be all over this.

 

[Nepenthes]

I don't think it's as bad as everyone says but I hate the logo placement.

 

[gossiping]

the type is a bit distracting but it makes me more interested in the collection i guess

 

[rebel]

marcjacobstumblr

 

[modevogue]

Love it! My friend Martin is in it, couldn't be more proud!

 

[StoneSkipper]

The logo placement pretty much ruins what could've been a decent campaign.

 

[VogueGirl8910]

No more Teller?...

 

[kokobombon]

I might be the only one but I LOVE the logo placement.
I like the new direction, I think this would look great in print

 

[ad041715]

^ I agree! It's fresh, youthful, cool - all the things their demographic eats up. I'm on board.

 

[Razzer]

wow the guy with the bright scarlet hair looks splendid, I like the energetic feel to the campaign.