kimair
frozen
- Joined
- May 8, 2003
- Messages
- 14,463
- Reaction score
- 1
from today's wwd...
Through a license with Fossil Inc., Jacobs will launch a collection of fine watches for fall. The nine styles will be presented to buyers next month.
The vintage-inspired collection features small oval faces, black grosgrain ribbon straps and diamond detailing.
Jacobs said Venetia Scott, with whom he always collaborates on the main women’s wear collection and accessories, and he “liked the idea of a very small watch, something that didn’t look heavy or big or sporty.”
“I’ve seen girls with vintage Cartier watches that I love,” he added. “We all agreed we didn’t want something modern looking. We wanted it to have a kind of old feel to it. All the girls we know wear those kinds of things.”
The collection will be offered to high-end department and specialty stores in the U.S., Europe and Asia. Initial distribution will be controlled and will be limited to about 150 doors, said Barbara Korn, vice president of luxury brands at Fossil. Marc Jacobs boutiques will receive deliveries of the watches before they reach other accounts. Retail prices range from $650 to $2,500.
Jacobs is committed to the category and has included an area specifically for watch merchandising in his new Los Angeles and Shanghai boutiques.
In fall 2006, Marc by Marc Jacobs watches will be introduced and sold at a price point lower than that of the Marc Jacobs collection. Prices are still being determined. Distribution will cover a broader range as well.