Maria Grazia Chiuri - Designer, Creative Director of Fendi

[vogue22]

Next slogan for the merch bs is gonna be "WE SHOULD ALL BE ITALIAN WOMEN"!

 

[ah ah]

RIP Fendi.

 

[AFWQ]

What exactly is difference?

 

[GivenchyAddict]

What pisses me off is that I am sure she has an iron clad contract after how Delphine was dirty to her.

We are stuck with her forever.

 

[Frederic01]

The first women’s collection under her direction will be presented in February 2026 during Milan Fashion Week, followed by the men’s collection in June and Haute Couture in July.

MODAES

 

[carla56]

What exactly is difference?

I'd like to know it too... Dario Vitale has the same job title at Versace.

 

[LadyJunon]

What exactly is difference?

Assuming that it's like the position Tisci and Lee had at Burberry, this means that MGC pretty much has the power to orchestrate a Hedi-level brand for Fendi if she wants to. I asssume that it's the same for Vitale at Versace.

 

[Mrs.T]

So we are going to see the exact same thing as we did while she was in Valentino and Dior? Sorry a little behind with the news.
There is zero originality from here.

 

[carla56]

Assuming that it's like the position Tisci and Lee had at Burberry, this means that MGC pretty much has the power to orchestrate a Hedi-level brand for Fendi if she wants to. I asssume that it's the same for Vitale at Versace.

So it's a higher level than creative director?

 

[fashionlov]

Well, after all, the Fendi house has been around for a century. I don't know if after Kim Jones and Churi it will be able to survive much longer, hahaha.

 

[Lola701]

What exactly is difference?

It’s a pompous way to say CD. She will have a little bit more responsibility regarding marketing, special projects and things like that.
She will be like a Tom Ford at Gucci, a Hedi Slimane, a Phoebe at Céline or a NG at Balenciaga…Even though I don’t think she will decide on stores. She may be involved but not to the degree those were…

 

[AFWQ]

Thank you for explaning.

So it could happen a Maria Grazia Mania in Fendi. Fun? Eheh

 

[RosesAreRed]

So FF ≠ Fun Fur anymore I assume, now it’s more like FF = FEMINIST FUR

 

[vogue28]

Admittedly, I was never a fan of Maria Grazia Chiuri's work at Christian Dior, but for me, MGC at Fendi makes complete sense. On paper, this appears to be a partnership that was meant to be. We will just have to sit back and watch how this all unfolds...

 

[disco54]

Lawd gimme strength

 

[fruitdots]

We're going to get Fendiorentino. Some sort of drunk girlboss running around her palazzo in a t-shirt using the Fendi F to spell feminist. I'm almost excited to see how wretched it is.

 

[hamburgers]

I mean are we surprised? There's no guarantee that JW or Sarah will work out to their liking so shouldering another risk with haunted choices like Francesco Risso or Willy Chavarria would have been too much let alone the additional risk of having her going to a competitor.

Elin Svahn must be relieved...

 

[youthinasia]

WE SHOULD ALL BE O-FENDI-ED

 

[Lola701]

The most disappointing aspect of her taking over Fendi is the fact that the discussion goes to back commerce.
Don’t get me wrong, fashion designers are expect to sell even if there isn’t any obligation of results behind their hiring, but in a way it’s a discussion almost detached from what should be the main thing: fashion, creativity, desirability.

Fashion should also take us somewhere else beyond wanting to sell a cashmere sweater.

I don’t know, I don’t feel like she dressed women in an empowering way. She made A line dresses on 15 years old.

I’m actually sad.

 

[jeremydante]

Better COO than CD.
I feel like there is a greater business protection to being COO, and it doesn't come with as heavy a pressure as a CD role. So that is good for her. I think she is more of an officer, than someone who should lead creative teams anyway.

It's also very interesting to see how well Pierpaolo has done without her at Valentino, following her departure from their design duo-ship, and then to see how well his debut was received at Balenciaga. It makes me wonder, when they were a duo- did PPP carry her? Because I've not liked anything she has done without him. Super interesting to consider.

To that end, @moderators -- thread title needs to be revised.