I don't believe her either when she says they're not aware of trends and the it items of the season. As emailme said, they're fashion designers and frequently go to luxury stores; they're also part of the fashion and art circles and they know how fashion works well-enough to be able to spot a trend. This being said, I do think they do not dress according to the trends. I've been following their style evolution for a long time and it's pretty obvious that they dress for themselves. They're also more trendsetters than fashion sheeps. Finally, I do believe her when she says that they don't consider themselves "cool".