"The mirror is after all, a utopia, since it is a placeless place."
Michel Foucault, Of Other Spaces, 1967
MiuMiu's Fall / Winter 2010 women’s collection is presented in a house, a Parisian Villa. The context is real. The domestic scale creates intimacy. As the models wander through its many rooms, the house becomes a place to project memories and familiar images of childhood. The collection is tangibly embedded into reality.
Yet, those fleeting images are projected into another reality: the "placeless place" of the mirror. Everywhere, mirrors are laid out on the floors of the house. They create multiple images and impressions: the collection of the collection, the fashion of fashion, a new of the new.
As the mirrors epitomize the feeling that fashion recreates itself, the elements of the house are also replicated in unsettling ways: its balustrades are represented with other balustrades; its chairs are abstractions of what can be considered as chairs. The house becomes an image of a house. It is unreal, and it is fun.