Delphine is not losing any beat.
She is the heiress. That’s the kind of strategic move only her father could have made lol
If I was the CEO of MiuMiu I would have take the job too. The salary and the advantages are probably crazy and she has a decision making position anyway.
What matters at some point is the perspectives and they are probably better at LVMH.
They learned their lesson after the disastrous tenure of Matthew Willams at Givenchy. Something tells me that's the last time try something like that.
Something tells me that between what’s going at Tiffany, what happened at Givenchy and is currently happening at Kenzo, Delphine will probably have even more weight regarding the next hirings.
Matthew Williams was really the influence of Alexandre Arnault, following the choice of Virgil. It’s the Kanye circle Alexandre was close to back in the days. He don’t loose a beat and now they have Pharrell but the Nigo/Kenzo thing is not working.
So maybe less cultural and more fashion. And the person who created the LVMH Prize and is close to designers is after all Delphine…
Not to be shady, but Mrs Petruzzo didn't make MiuMiu "cool".
It's Lotta Volkova who did it.
She made the brand sexy and über cool again. It's Dior who should recruit Lotta Volkova. Especially if Galliano goes there...
Yes, Lotta did her thing but the executives did their thing too by being in total sync in terms of support of the vision of Lotta/Miuccia.
In terms of merchandising and marketing, they really pushed it. They saw great reviews, engagement from social media and they went for it!