Well, I am also one of those regular fashion magazine readers, who is really put off by a celebrity on the cover. However, I must say that the return of The Supermodel era, if it happens, will not help, because, well, if some models become celebrities as big as some of today's actresses/pop-singer and are put on the cover of a magezine, then who will you see on the cover of the magazine ? Right, a celebrity ( who's job is modeling ). To summer up, the whole point of a model on the cover is a face that reflects the current trends and moods in the fashion, not itself, and so it is with the editorials and advertisements. In other words it's when a girl is used to create a certain image and not vice versa.