Pieter Mulier - Designer, Creative Director of Alaïa

[alwaysademo]

i bought the apricot bodycon dress on Nora 2 yrs ago but it wasn't a keeper and didn't stay in my mind long enough. The col fit was off.
but I do like his recent use of bleu azur and his recent asymmetrical draped dresses, they seem the right balance of architectural & practical, more fluid.

 

[LadyJunon]

New store on Faubourg:

 

[GivenchyAddict]

The store screams Patou to me.

 

[Salvatore]

Well ... it's good they honour Alaïa some way. That's all I've got.

 

[PDFSD]

i agree i am happy to see his house growing and being relevant still, even if it's not the perfect CD driving it but it could have been much worse and cheaper

 

[jeanclaude]

The store is so beautiful...someone should remove the clothes for the pics, they clash with the beautiful environment!

 

[JohannesL]

The new Alaia store is beautiful but in a very bland way that would work with any generic brand at this moment, but I think Alaia is more than that and has characteristics like the above Schiaparelli 21 Place Vendome store. It is so sad that most fashion stores/boutiques nowadays are very similar is a bad way that Pieter's stores just lack the intimate atmosphere and personalities that make a brand like Alaia so special to the women the designer loved.

 

[Lola701]

View attachment 1340116View attachment 1340117View attachment 1340118View attachment 1340119View attachment 1340120

The new Alaia store is beautiful but in a very bland way that would work with any generic brand at this moment, but I think Alaia is more than that and has characteristics like the above Schiaparelli 21 Place Vendome store. It is so sad that most fashion stores/boutiques nowadays are very similar is a bad way that Pieter's stores just lack the intimate atmosphere and personalities that make a brand like Alaia so special to the women the designer loved.

The new Alaia store is closer to Alaia’s aesthetic than the Schiaparelli store.
Maybe the greatness of Alaia is that he loved contemporary art, great design but wasn’t trying too hard about it.
The new flagship maybe lacks colors but if you look at Alaia’s house, his bedroom and even the little rooms he turned into a hotel in his house, it’s very much in this contemporary nature.

He loved extremely modern things and was very influential in bringing Pierre Paulin back.

 

[LadyJunon]

According to the PFW schedule, Alaia wil present on schedule for the first time since... forever. The show will take place on March 04 at 7:00pm.

 

[justpassingthrough]

According to the PFW schedule, Alaia wil present on schedule for the first time since... forever. The show will take place on March 04 at 7:00pm.

Excuse my ignorance but what does “present on schedule” mean?

 

[LadyJunon]

Excuse my ignorance but what does “present on schedule” mean?

Alaia tends to show their collections whenever. This time they're showing on the official schedule.

 

[FashionPower]

Plot twist: he leaves Alaia to join Blazy at CHANEL as head of design studio...the new Virginie under Karl!
LOL

 

[yslforever]

New store on Faubourg:

Oh I have just realized it's the former Lanvin Homme flagship across the historical Lanvin (femme) flagship, Hermès Faubourg ofc and a very very boring Cartier one.
I loved going there. And I loved the mens tailor ambiance upstairs.
How could they afford this location ?

 

[LadyJunon]

Oh I have just realized it's the former Lanvin Homme flagship across the historical Lanvin (femme) flagship, Hermès Faubourg ofc and a very very boring Cartier one.
I loved going there. And I loved the mens tailor ambiance upstairs.
How could they afford this location ?

Alaia's owner, Richemont, is the second biggest luxury group in the world. They're probably expecting for the store to operate at a loss for the first few years before it becomes profitable.

 

[yslforever]

Alaia's owner, Richemont, is the second biggest luxury group in the world. They're probably expecting for the store to operate at a loss for the first few years before it becomes profitable.

I know Richemont has deep pockets but this 100m€ + investment is a huge shift in strategy. They are starting to invest in their fashion brands, because for a while, during Covid and the following rebound of luxury spending, they gave the impression they did not know what to do with their fashion branch - split, sell, buy another - and now they are deciding to investing massively.
I wonder what are their plans for Chloé then ?

 

[FashioNarrating]

According to the PFW schedule, Alaia wil present on schedule for the first time since... forever. The show will take place on March 04 at 7:00pm.

Thank you for the info, I was wondering^

 

[FashioNarrating]

Plot twist: he leaves Alaia to join Blazy at CHANEL as head of design studio...the new Virginie under Karl!
LOL

May not be the most popular opinion, but at this point Mulier is my favorite designer from Raf's inner circle. He certainly is better at womenswear than Raf (helped make things more feminine and lively at Dior), and his use of color, drape and volume is more refined than Blazy's, which sometimes tends to look elaborate for the sake of it. Blazy is obviously younger and managed to get several major positions earlier in his career, but Mulier has a lighter touch the other two are missing sometimes.