Prada : What Went Wrong?

[PDFSD]

sadly high price tags work well when your so in demand it increases desirability and reward as its not accessible to every tier of shopper

 

[TomBlanksFullFatMiuMiu]

Not really a fan of Emma Watson, so I guess Miuccia has picked a side in this cultural war?

 

[visvim2001]

I walked into a Prada boutique with that horrible chequerboard flooring not so long ago and was greeted by a sales assistant who tried to flog me nylon jackets that were 2 grand and up. I just don’t get their menswear, nearly everything was black, boxy and made of synthetics with that stupid triangle plaque, like a terrible imitation of acronym or something. The only other piece was a horrendously overpriced woollen overcoat that at least looked decent. No one would buy their plastic bags if it didn’t have their badge on it. I pointed out that when you pay that much, the least you would expect are great natural fabrics and good hand feel…the salesgirl mumbled a confused reply…

 

[Nimsay]

yslforever makes all my point. 89% growth is a red flag. That means you were not selling anything…. Because if I sold 2 that is 100% growth over selling only one. A brand like prada shpuld have all its categories already fleshed out. 89% would be acceptable on brand new product categories like a new perfume …

I also cant think of a time when Prada finances wasnt funny money. this whole move into nylon materials with triangle plaques was supposed to stabilize prada …

 

[GivenchyHomme]

I pointed out that when you pay that much, the least you would expect are great natural fabrics and good hand feel…the salesgirl mumbled a confused reply…

That poor sales girl. Did you have to come for her like that?

 

[Nimsay]

Yea the sales rep has no control of the product.

 

[TomBlanksFullFatMiuMiu]

Miuccia Prada loves her white feminist women

If I think of a Prada woman
Hunter Schafer (Clothes)
Emma Watson (Perfume)
Scarlett Johansson (Bags)

Miu Miu
Emma Corrin (Clothes)
Gigi Hadid (Bags)
Other previous key Miu Miu Perfume Stacy Martin and Elle Fanning

Of course they have other 'diverse' stars and models In their ads but the most key person to embody both brands are still insanely white

They also replaced Pat, the only black creative on their creative show team when they launched Prada make-up

 

[Demna]

What a joke.

 

[Frederic01]

^^^ Every major brand is producing variation's of these sweatshirts though? Louis Vuitton, Dior, Givenchy, Valentino, Loewe, Balenciaga, Gucci etc etc. This is nothing specific to Prada.

 

[TomBlanksFullFatMiuMiu]

^^^ Every major brand is producing variation's of these sweatshirts though? Louis Vuitton, Dior, Givenchy, Valentino, Loewe, Balenciaga, Gucci etc etc. This is nothing specific to Prada.

If they are Vuitton men or Balenciaga or Hedi's Celine or Loewe, they would be on the catwalk as part of their brand image; these Prada ones are just cash grabs? It is a similar product but has different logic and reason and meaning

 

[Deleted member 116957]

I’m not seeing how being presented on the runway makes branded sweatshirts more legitimate.

 

[Frederic01]

If they are Vuitton men or Balenciaga or Hedi's Celine or Loewe, they would be on the catwalk as part of their brand image; these Prada ones are just cash grabs? It is a similar product but has different logic and reason and meaning

???


CELINE + LOEWE + LOUIS VUITTON

 

[Deleted member 167090]

If you happen to travel to some developing countries, their streets are full of young people wearing those logo tee/sweatshirt that are exactly the same as the original since those fakes are very easy to mass produce. From a business point, it is always a double sword to produce those merchandise since no one can tell or care whether it is real or fake, but inevitably cheapen the brand image.

 

[GivenchyHomme]

They are all destined to be destroyed when they fail to sell. What a waste.

 

[Demna]

If they are Vuitton men or Balenciaga or Hedi's Celine or Loewe, they would be on the catwalk as part of their brand image; these Prada ones are just cash grabs? It is a similar product but has different logic and reason and meaning

That doesn't justify this crap. Specially for a brand that is defined as "intellectual".

 

[0729866]

I feel like a lot of the Prada-isms we think of are more the results and reactions to the collections rather than the starting point. Like, I'm sure Miuccia and her collaborators were aware of and intentionally exploited certain faux pas, but I feel like a lot of that came after earnest explorations with form, cut, and color.

I struggle with Raf's co-tenure because he seems very intent on creating an effect based on mixing references rather than exploring an idea or way of dressing. The results, which aren't always bad, feel either stiff or too concept driven. Even when early Prada collections were odd or a bit off, there was always a polish and cleanliness to it, despite the wrinkles, frayed edges, etc.

I also feel like during the last few years, even before Raf joined, the intellectual branding wasn't quite landing because it started to result in conservative, quiet, dressing. What was so lovely about early aughts collections was there was always something sensual and womanly about the clothes. I credit a lot of this to the casting where you would get edgy models like Karen Elson next to Gisele — both of whom could walk well and felt like they were really wearing the clothes as opposed to the clothes wearing them (hate that phrasing btw). In the current iteration, most of the models seem like they're struggling in the clothes or shoes and it's a bit hard to watch (no fault to the new models though).

 

[FelipeV]

This went wrong, what are this rags? Where's the color and the magic that existed before RAF???


prada.com

 

[donyan]

Has there ever been a bigger difference between what we see on the catwalks and what is really available to buy? There are the magical world of creativity and dream that I see in the shows , and then there are the basic dresses and logo tshirts available to buy.

 

[kasper!]

Because most runway design items are all ordered by special event or right after runway. They plan production according to precise order so to keep the the runway items from ending up in outlet.

Occasionally they have some runway items for window display. For some brands they are for sale, but some brands are not lol.

 

[PDFSD]

Susanna Nicoletti

Andrea Guerra CEO Prada Group on Nov. 13 2024 at Altagamma dropped the bomb “In recent years, a huge mistake has been made on prices. It was a mistake to increase them so much just because it was easy. And the fact that we have not been able to make consumers fall in love with our products to the point of making them perceive that their value is not reflected in the price is the most complete failure of our work." Andrea Guerra, CEO of Prada Group, opened his speech during the Altagamma 2024 Observatory, held in Milan, with this observation.” From MF Finanza

Last Saturday before stopping by at my favorite cafe’ in Forte dei Marmi, Caffe’ Principe, owned by Prada, I saw this bag in the nearby windows of the Prada store.
It’s calf leather and metal buckles.
The price is 8.000 euro. Yes, 8.000 euro.
For a tiny bag.
I thought it was a typo. I checked online.

Does Guerra knows about the seemingly little reasonable prices of some of the Prada items?
Is this pricing safe for the company solidity?
What are the margins on this bag?
What calculation can justify this price for a fully industrialized, volume, calf bag?
Why that statement if Prada is one of the brands responsible for price inflation in fashion?

For how long will we have to question these matters before brands understand that this approach to pricing is very risky?
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