Rei Kawakubo / Comme des Garcons for H&M Designer Collection

She's surely one mysterious woman. I don't understand it either, my easiest way to justify it is saying it was all for the sake of black humour!, since she seems to have created a following of people who behave more as collectors and are intricately appreciative of construction (or the opposite!) of garments and seem to purchase pieces almost with the caution and precision of an art dealer.. why did she have to make a low cost version of her work and bring it to h&m knowing it would cause this (not for her name but just for the type of event) is way beyond me to be honest.. I can't deny the idea is tremendously tempting, especially for people like myself who adore her work but haven't had the financial access to it yet, even if you're not getting the real thing or anything that might resemble a single stitch in her original creations, it just seemed like a symbolic acquisition of something you've been chasing for so long. it wasn't a popular craving though, I understand if Cavalli and McCartney were a dream come true for regular H&M shoppers but hardly CDG and Rei didn't seem in need of getting back 'on the radar' or anything.. I still can't figure out who's supposed to play the joke here, the mad/blinded crowd waiting in line, her old time fans or herself.. The Japanese do make commercial in such a creepy and ruthless way though, they really go to the extremes, let's don't forget Jun Takahashi's Colette Dinnigan-esque sudden phase, when he's good he's magnificent, but when he's bad, he can be so vile... :mellow:
 
Jeez, people are just crazy. Here in Finland it seems that people are more modest and shy, there was no fights over anything...

I wonder who will be the next designer collaboration partner. I'm guessing Marc Jacobs...
 
I just noticed something.. maybe it's a coincidence.. but all H&M's designer collaborations have 'hailed' from different fashion 'capitals' .. but there has not yet been a quintessential American designer featured yet..
 
Where I live, everyone wears yoga pants and puffy jackets so there were no crowds despite the fact that we only have one H&M store in town. I was disappointed by the selection and prices: mostly, there were lots of different button-down shirts ($60!!! for H&M??), the trench, and absolutely no bottoms. I really liked the skirts but I doubt I'd pay that much for anything from H&M, no matter who designed it.
 
I just noticed something.. maybe it's a coincidence.. but all H&M's designer collaborations have 'hailed' from different fashion 'capitals' .. but there has not yet been a quintessential American designer featured yet..

This just supports my theory of the next collaborator being Marc Jacobs. His style would fit H&M very well. We'll see... I can already see in my eyes the fighths over the MJ pieces...
 
I just noticed something.. maybe it's a coincidence.. but all H&M's designer collaborations have 'hailed' from different fashion 'capitals' .. but there has not yet been a quintessential American designer featured yet..
Paris (KL), London (Stella), Netherlands (V&R), Milan (Cavalli) and Japan (Rei) ... so you presume next is gonna be NY with .... :rolleyes: Marc Jacobs ?

i think as well that next year would be MJ .... what the bloody hype it's gonna be :doh::ninja: ...
if Marc (and ? what's his collaborator name, already ?) agrees to do that there will be the biggest fight and hype EVER ...
But i don't know why but i feel they already asked him .... :unsure:

How do H&M proceed to know what designer they will ask for a collaboration ? I know that they contacted Karl first because they did some sort of enquiries and Karl was the first name to come ... Do you think they still do that ?
 
some people don't even know what's it all about before they join the queue. they just know there is something exclusive there.
 
Paris (KL), London (Stella), Netherlands (V&R), Milan (Cavalli) and Japan (Rei) ... so you presume next is gonna be NY with .... :rolleyes: Marc Jacobs ?

That's a great theory! Hmmm if ever it does push through, I just wonder if people would also go crazy over his designs... could be!
 
Where I live, everyone wears yoga pants and puffy jackets so there were no crowds despite the fact that we only have one H&M store in town. I was disappointed by the selection and prices: mostly, there were lots of different button-down shirts ($60!!! for H&M??), the trench, and absolutely no bottoms. I really liked the skirts but I doubt I'd pay that much for anything from H&M, no matter who designed it.

The quality on the skirts is really nice.
 
i think H&M should have had a one garment per style rule, instead of two.
not that they enforced it...:rolleyes:

i think H&M's next designer will come from a country where they are opening new stores in next year (i think they asked Rei because they were opening stores in Japan at the same time as the collaboration)
 
I went to a diff HM store today and they had the pants, the bag and the wallet and loads of other stuff left^^
 
wwd / november 14, 2008

After the frenzied debut last weekend in Tokyo of its Comme des Garçons guest designer collection, H&M on Thursday gave the rest of the world a chance to see what all the fuss was about.

Large crowds queued up for the launch in Paris, London, Milan, Hong Kong, Shanghai and Manhattan. Shoppers stampeded into stores, but once inside, the scene in several cities seemed slightly more civilized than previous guest designer launches by Karl Lagerfeld, Viktor & Rolf and Roberto Cavalli.

The Comme des Garçons collection bowed on Thursday in 200 stores worldwide, including eight overall in the U.S. and three units alone in Manhattan: 640 Fifth Avenue at 51st Street, 731 Lexington Avenue at 59th Street and 1328 Broadway at 34th Street.

An H&M spokeswoman estimated that about 200 consumers were lined up outside the Fifth Avenue flagship at 9 a.m., when the doors flung open. Some had been waiting since 11:30 p.m. Wednesday.

The Fifth Avenue flagship seemed less chaotic than Cavalli’s introduction, where customers climbed onto displays and ripped the clothing off mannequins. Anticipating a repeat, H&M had associates stationed next to the models.

“There’s a more targeted customer for [Comme des Garçons,]” the spokeswoman said, noting the collection consists of 30 items for women and 20 for men. “So far, the launch has exceeded our expectations.” By 9:30 a.m., she said the dress, the highest-priced item at $349, had sold out. “This time we’re limiting customers to buying only two pieces of any style.”

Jenny Liu, an art student, was weighed down by a pile of clothes she was carrying. “It’s all for myself,” she said. “I haven’t shopped for clothes in six or seven months. I’m a huge fan of Comme des Garçons. I bought one piece from the regular collection, on sale, for $900. I’ll probably buy 15 pieces for that amount.”

“The women are vicious,” said Donna McDonald, referring to fellow customers. Carrying a stack of polkadot sweaters, white blouses and black pants, she said, “I’m prepared to spend $800. I took a vacation day from work today to do this.”

Jeremiah Griffiths, a clothing designer, spent $2,000 on clothing for himself and friends. “The quality is not that good, but it’s good enough for the price,” he said. “I wanted a few women’s pieces that were sold out. I thought it would be crazier than this.”

Things got pretty crazy in Paris, where tempers flared in the chill outside H&M’s Boulevard Haussmann flagship when several people jumped the queue, angering those who’d waited for hours. “It was crazy,” said fashion student Hadar Nornberg, 24. “It was violent. The people behind were pushing us against the door.”

Within minutes, polkadot cardigans had to be restocked and the short black pants sold out within a half hour. Helene Fudala, 27, an engineer, took the day off from work to shell out 1,000 euros, or about $1,250, on jackets, shirts and a strappy black dress.

Across town, applause erupted at H&M’s Les Halles site when the doors opened and the crowd rushed in. “Hardly any French people know the brand, they’re just flinging themselves randomly at anything they can get their hands on, then they’ll return it all,” said Japanese fashion designer Aki Kihara, 40, who bought polkadot T-shirts and cardigans, grabbing four of each style, calling them “collector’s items.”

“The ad campaign was absolutely stunning and captured the brand’s spirit, but the collection is maybe a little less creative,” noted Marie-Claude Veney-Pérez, a psychologist, who was on line since 7:45 a.m. “There was nobody here before 9 a.m. I’m surprised by the low turnout, but it’s a lot less flashy than something like Cavalli.” An eclectic mix of cool Japanese kids, schoolgirls, middle-aged ladies and eBay looters waited for the doors to open at 9 a.m. at H&M’s Regent Street flagship. The shopping seemed less frenetic and more civilized than the Swedish retailer’s previous collaborations. “I’ve queued since 12:30 a.m. for some [sneakers],” said film student Huruki Mori, 21, who was first in line.

“It’s great that it makes Comme des Garçons affordable,” said Elaine Jevens, 65, who said she fell in love with the brand when she worked at Liberty and bought 294 pounds, or $433 worth of merchandise.

One shopper, who declined to identify himself, scooped up a number of dress coats for 1,204 pounds, or $1,775, and said he planned to sell the items on eBay.

Drizzle didn’t keep the crowds away from H&M’s flagship on Piazza San Babila in Milan, where employees offered pastries and orange juice to those in line. “The first things to go were definitely the trenchs and jackets,” said sales manager Alessandro Diliscio. “The white puffy shirts are also really popular.”

Donato Angrisani, who works with H&M on launches in Italy, said the crowd was less intense than those of the Karl Lagerfeld and Viktor & Rolf events. “However, there are more people than I expected,” he said. “I’m very pleased with the result.”

It was a fashion feeding frenzy in Hong Kong, where 450 people waited to enter H&M’s Central flagship. Lines also formed at two other Hong Kong locations. Shoppers at the Central store cleared the racks of blouses, jackets and trenchcoats within minutes, but the dress was slow to take off. The Central store carried 5,000 pieces, most of which were expected to sell out within hours.

After months of aggressive advertising here, H&M’s Huaihai Lu Shanghai store opened its doors at 9:30 a.m., half an hour early. “As soon as we opened the doors, people flooded in and the stock was wiped out,” said Lex Keijser, H&M’s country manager for Greater China.

“They sent much more to Hong Kong and Japan, where salaries are higher,” said Chen Hou, fashion editor of ILook magazine, who obtained a suit and trenchcoat by bartering with fellow shoppers after the initial melee. “They don’t know the market here that well.”

Adrienne Peh, a Malaysian advertising executive, bought a suit, but complained about the short supply. “One guy was holding on to a bunch of shirts and, before he had even bought them, he was selling them off for 200 [yuan, or $29.29] each.
 
I planned to go this morning and couldn't leave my job.. I just wanted the pleated skirt, it was the only item that seemed more classic and resembled the sides of comme des garçons that I've always loved, but, after seeing the videos and all the stories in this thread, I'm glad I didn't make an extra effort for this.. I don't fight for fashion, especially not against completely clueless and disgustingly greedy people (like the guy grabbing all the scarves or the other one with all the sweaters that was mentioned), they can keep their 'comme des garçons for h&m', funnily asymmetrical stuff and parade it like it's the latest s*hit with their groovy marc jacobs shoes and alexander wang rip offs, just seeing them getting completely mad over this proves how private rei's work still is...

Let`s wait some time and when the hype is over and the masses are not interested in the clothes anymore, you can probably get what you want from ebay for a low price. Like it is with the Lagerfeld x H&M clothes, which not many people are interested anymore.

It´s a bit sad what happens with all the hype and the resellers. Perhaps CDG should have made pieces which are harder to integrate not like the navy and black dot pieces. More acid like colours, haha, ...i don`t know.

I think the hat for example is very classic and nice. The quality is good.

And to everyone who has bought the wool coat: I have recognized, that on the label it says, that you can iron with medium heat. But you shouldn`t try because the material consists of wool and Polyamide! It would ruin it easily.
 
nymag.com
a photo of the crazyness in NYC flagship on 5th avenue.
i would be so embarrased to be photographed like this by the press...the shopper in the photo just looks greedy.
 

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^omg! i'm not sure if i should get envious or annoyed over that girl for acquiring lots of stuff from the collection. now i wonder if she'd re-sell all those clothes... hmmm...
 
it looks like the woman in the picture has 30 garments.

if she resold all of them she could likely earn nearly a thousand dollars in one hour of "work".
(lets just say for arguments sake the items she were purchasing costed on average 50$ a piece)

30 garments x 50$ price each = $1500
if she resells the items and receives an additional 60% of the selling price, she would net $900

and lets subtract 50$ for paypal/ebay fees

that equals a healthy profit of $850

and if she managed to snag one of the dress coat items that retailed for 350$, thats another story, because that turned out to be a very profitable item indeed. her rate of "earnings" on that one could surpass 100%!!!
 
^i saw on the french ebay some people starting the auctions @ 1€ but they added the "buy immediately" option for 99€ ....

oh and i came there for this, actually ... i saw this on radolgc ... is this a CDG outfit ? and does it look similar to the one designed for h&m ?
 

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She's surely one mysterious woman. I don't understand it either, my easiest way to justify it is saying it was all for the sake of black humour!, since she seems to have created a following of people who behave more as collectors and are intricately appreciative of construction (or the opposite!) of garments and seem to purchase pieces almost with the caution and precision of an art dealer.. why did she have to make a low cost version of her work and bring it to h&m knowing it would cause this (not for her name but just for the type of event) is way beyond me to be honest.. I can't deny the idea is tremendously tempting, especially for people like myself who adore her work but haven't had the financial access to it yet, even if you're not getting the real thing or anything that might resemble a single stitch in her original creations, it just seemed like a symbolic acquisition of something you've been chasing for so long. it wasn't a popular craving though, I understand if Cavalli and McCartney were a dream come true for regular H&M shoppers but hardly CDG and Rei didn't seem in need of getting back 'on the radar' or anything.. I still can't figure out who's supposed to play the joke here, the mad/blinded crowd waiting in line, her old time fans or herself.. The Japanese do make commercial in such a creepy and ruthless way though, they really go to the extremes, let's don't forget Jun Takahashi's Colette Dinnigan-esque sudden phase, when he's good he's magnificent, but when he's bad, he can be so vile... :mellow:


Maybe it's to prove that she is a lot more popular than people believe. People keeps saying she's "the insider's designer". I'm sure she's been hearing that for decades. Maybe it was a wink to her loyal editors and fans, saying, " Oh, you think you're part of some exclusive club, well get ready to make room, because the club is bigger than what you think." And if she wasn't, she offered something to make her popular. When i was online, the people who were there, seemed to know who she is..

There was no way she was going to lose on this one.

BerlinRocks: Good eye! The velvet dress in the store looked like a modified version of that, wow.

BTW: That girl who was carrying all that merchandise was 2 people behind me on the line. I do think she wasn't going to resell it. She was genuinely excited about this event.
 
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it looks like the woman in the picture has 30 garments.

if she resold all of them she could likely earn nearly a thousand dollars in one hour of "work".
(lets just say for arguments sake the items she were purchasing costed on average 50$ a piece)

30 garments x 50$ price each = $1500
if she resells the items and receives an additional 60% of the selling price, she would net $900

and lets subtract 50$ for paypal/ebay fees

that equals a healthy profit of $850

and if she managed to snag one of the dress coat items that retailed for 350$, thats another story, because that turned out to be a very profitable item indeed. her rate of "earnings" on that one could surpass 100%!!!



I overheard people valuing that dress at $2000!!!

EDIT: I just checked on ebay and there is the coatdress for sale with the bid starting at $500!
 
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