the whole of stockholm is covered with h&m c'd'g ads. i'm curious about this collection, some interesting pieces on the "homme" side of it.
same story here in Finland and in the rest of the Nordics. All of the bus stops are covered with ads and they have three ads on TV during one commercial break. They seem to have really put a lot of money into the marketing of this collection.
Would be nice to hear about the quality of this collection from our Japanese forum members (both womens and mens collections).
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but i also wonder if there's people here in LA going mad for this collection but then again i might be surprised by who's there.
that's a bit frightening. h&m is taking over the world... I wonder how much money they have spent on advertisement for this collection?





one - cdg is way less popular around here so.. my hopes are up!
. celebrity hype will not be kind to me..