Rochas is Making a Fashion Comeback

[thejarc]

"real clothes that are useful and beautiful".
I don't want Rochas to be a luxury-H&M.

They should start to build their own identity, which is impossible when you do soley commercial clothing.

And to be honest: No one wants Rochas anymore. Rochas was cool because of Oliver Theyskens. And now he's designing for Nina Ricci, which means everyone is pleased.

 

[fashionista-ta]

Oh GOD......get a load of this........
(frillr.com)

Remember though ... there was this whole other side to Rochas that we never saw on the runway, but I remember one of our members who's a buyer in Europe told us about ... quite nice suits and daywear, so it did have its practical side. Perhaps it's this side that they want to revive ... I hope they do make something nice, and that it's available where I can buy it ...

Hopefully they are not wanting to create another Escada in terms of style ...

 

[m.j.]

LIFE
Marcel Rochas (C) having lunch in between his two fashion shows.
Locationaris, France
Date taken:February 1951





A woman modelling an evening dress designed by Marcel Rochas.
Locationaris, France
Date taken:February 1951

 

[tricotineacetat]

Remember though ... there was this whole other side to Rochas that we never saw on the runway, but I remember one of our members who's a buyer in Europe told us about ... quite nice suits and daywear, so it did have its practical side. Perhaps it's this side that they want to revive ... I hope they do make something nice, and that it's available where I can buy it ...

Hopefully they are not wanting to create another Escada in terms of style ...

Yes, the daywear at Rochas was a lot more fuss-free and 'solid' in terms of wearability - I was shocked to see all these little, barely-there nymph dresses that only a young girl could pull off at Nina Ricci - along with silk skirt suits in candy colours that maybe a republican first lady would have worn... but that suited the newly-renovated avenue Montaigne space well... in fact, it looked like an Escada boutique from the late 80ies/early 90ies... it didn't look Theyskens to me at all anymore.

 

[fashionista-ta]

^ You're still here! Haven't seen you post in a long time. You don't have any pix of the old Rochas daywear, do you?

Love the first lady comment I too have not been thrilled with Ricci from a personal standpoint ... sure, some of the red carpet & wedding dresses have been gorgeous, but the stuff I could buy and wear ... the prices remind me of Chloe (as in, $$$$ for that?! no way), and not a whole lot seems to even be available here ... probably for the reasons you mention. All I've gotten is a pair of shoes.

 

[Milada]

I too do not understand reviving the house because to me Rochas = Olivier Theyskens and, therefore, there cannot be a Rochas while Olivier is still designing elsewhere. I don't think they should start up a new house because the whole idea seems quite unnecessary all together. The statement of what the house will be under Zanini seems superfluous. We have enough of that already.

 

[m.j.]

LIFE
Marcel Rochas (C) having lunch in between his two fashion shows.
Locationaris, France
Date taken:February 1951





A woman modelling an evening dress designed by Marcel Rochas.
Locationaris, France
Date taken:February 1951

exact source http://images.google.com/images?hl=en&q=+source:life&btnG=Search+Images

 

[Spike413]

And so the comeback begins....

from IHT.com

Rochas elegance

By Suzy Menkes
Published: March 5, 2009

PARIS: Back-lit, the slip of a dress looked as evanescent as a cloud. Even the semi-transparent pieces hanging beside it seemed so delicate that they might blow away in a breeze. Yet worn in light layers, as viewed on the opposite wall of the art gallery, the look of the newRochaswoman was elegantly Parisian.
The designer Marco Zanini, a longtime Versace studio hand, literally looked inside to find the beating heart of this Parisian house, famous for its fragrances. A white satin ribbon stitched in the lining of each outfit is the secret logo of a collection that the Italian designer intended to give women private pleasure and personal luxury.
"The highlights are craftsmanship - extravagance is not in the vocabulary of the new," said Zanini, showing the tiny details, from a caviar of embroidered beads to baby-fine smocking.
Following Olivier Theyskens, whose Rochas image was of a wilder romance, Zanini has turned to his native Italy for the handwork from Florence and the ready-to-wear skills of its owner, Gibó,to produce a 200-piece collection that is as delicate as it is detailed. But, aware that the modern world is not about revisiting the decorous "petite Parisienne" of fashion history, the new Rochas has an injection of masculine tailoring and of fabric research, like a cashmere and angora velvet.
"I wanted to break down femininity - not to make it too sugary and romantic," said Zanini, who is following the true path of luxury by exchanging ostentation for elegance.

 

[fashionista-ta]

Cathy Horyn had quite nice things to say about the collection I noticed ... and she is generally no fool.