Seán McGirr - Designer, Creative Director of Alexander McQueen

any idea whos doing the current pre collection? its a fresher take on burtons mcqueen but definitely doesn't feel like her anymore. Hope its leading us to mcgirr's mcqueen and he doesnt do a full 180 and give us basic punk realness with poor tailoring.
It’s McQueen studio with pre-approved Sarah’s ideas doing the pre-collection. New CD debiut is FW 2024 in March.
 
any idea whos doing the current pre collection? its a fresher take on burtons mcqueen but definitely doesn't feel like her anymore. Hope its leading us to mcgirr's mcqueen and he doesnt do a full 180 and give us basic punk realness with poor tailoring.
From my understanding, the current FW Pre-collection was compiled by the AMQ design team, once Sean was officially appointed on 12/1/23 he made adjustments prior to production.
 
I forgot to mention that Seans show in March will be showcasing women’s AND men’s looks.
 
I forgot to mention that Seans show in March will be showcasing women’s AND men’s looks.
It's sounds promising, I don't like co-ed shows but am glad menswear is returning on the runway... Wish McGirr well
 
Not another new logo! they just revamped / opened new stores around few cities, what's the point of doing this with every new designer unless you know how strong your branding will be…they did it with Ricardo for Burberry and by the time they changed most stores, he was gone, and now they are doing the same with Lee with respect or changing the branding but I doubt it will stay like that for long.
 
Not another new logo! they just revamped / opened new stores around few cities, what's the point of doing this with every new designer unless you know how strong your branding will be…they did it with Ricardo for Burberry and by the time they changed most stores, he was gone, and now they are doing the same with Lee with respect or changing the branding but I doubt it will stay like that for long.

I agree! It´s a waste of money. I cannot understand why the execs allow it: first the new designer has to prove his/her new vision works...and then if everything is ok, the image of the brand can be changed.
 
Just wanted to bump this thread with some insight I’ve received regarding Sean McGirr & his debut collection with Alexander McQueen…

Feb 14th - his social media marketing campaign begins (show cases a dress to look like broken glass)
Ok, I'm interested. I imagine that they'll be wiping their social media accounts prior to this.
March 2nd - his first show for Paris fashion week in an abandoned building with broken glass everywhere using some of the same models Lee McQueen used in his shows (Kate Moss?).

From what I’m told Sean is giving us a punk rock, dark version of McQueen, not as romantic as Sarah. The show is set to be pretty theatrical like Lee’s shows.
I'm not surprised that they're going theatrical, as doing so will immediately get the fashion media to shift to his side (they love a good Galliano/McQueen rip-off). Shame about the reduced romance, but I'm not surprised.
Possibly a new logo as well.

From my understanding, the current FW Pre-collection was compiled by the AMQ design team, once Sean was officially appointed on 12/1/23 he made adjustments prior to production.
Really so late? I thought he would've arrived much earlier. That doesn't even give him 2 months to put the collection together.
I forgot to mention that Sean's show in March will be showcasing women’s AND men’s looks.
 
I think a few people are missing the actual criticism behind his selection. The criticism isn't simply that he's a white male.

The criticism is centered around a no-name w/o real leadership experience being once again given a huge opportunity to lead a major house.
Who happens to look like all of the other recent no-names w/o real leadership experience being selected to lead major houses.

McQueen is a huge name. His promotion wouldn't have received this type of attention if he had, say, been promoted or if he had experience leading a prior team; something more of a lateral move.

Fashion design isn't really a predominantly male-oriented business; it isn't even limited to one racial group. It is actually a pretty decently diverse industry across all sexes and genders, ethnicities, orientations, etc etc etc. Senior designers in the industry aren't all white men.
The question consumers are asking is 'then why does such a diverse industry look the same across the top?'

Personally, I assume they want to pivot this brand slightly towards more streetwewar, so I really have no interest. Just reading the comments, I could see that some are missing the actual point.
I thought they promoted from within?
 
Just wanted to bump this thread with some insight I’ve received regarding Sean McGirr & his debut collection with Alexander McQueen…

Feb 14th - his social media marketing campaign begins (show cases a dress to look like broken glass)

March 2nd - his first show for Paris fashion week in an abandoned building with broken glass everywhere using some of the same models Lee McQueen used in his shows (Kate Moss?).

From what I’m told Sean is giving us a punk rock, dark version of McQueen, not as romantic as Sarah. The show is set to be pretty theatrical like Lee’s shows. Possibly a new logo as well.
Oh I love it

If he don't mess up the men's, I'm in 🤘
 
I get nervous whenever I read "punk". I hope that doesn't mean the CSM London kid's current idea of punk. If I see street casting, drag queens, needle pins, hoodies, and/or weird clothes for the sake of being weird or whatever every LFW brand has been doing...lol

McQueen needs some genuine sex appeal (and femme fatales) back...some actual energy - as well as a storyline for each collection (though perhaps only Galliano is the only left nowadays who can tell a story with his collections). It's Kering at the end of the day though so I don't have high hopes but I am rooting for him.
 
I'm giving him the benefit of the doubt but, with that fashion house (history: Lee's legacy and Sarah's tenure) it can either be a triumph or a complete trainwreck. We will see soon enough !
 

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