^^ one thing I’ve noticed around here, I think disco75 brought up a similar point last week, is that there seems to be a lack of effort, perhaps because the magnitude and complexity of a conglomerate requires extra work, to understand the differences between a little clothing business in some godforsaken town in Belgium, or say, an Amish/Mennonite community, its market and targeted demographic (other people in the same village and what appeals to them and the best way to make them spend their money) and the transformation it goes through and that needs to constantly evolve when said label is acquired by a transnational company whose goal is to profit and in the process, decimate anything that remotely resembles and poses a thread to the general idea of that label by aggressively taking over their market in freakin’ Nicaragua, in Almaty, in Chongqing, in every corner of the world they can squeeze themselves into. The small demographic this was confined to is a thing of the past the moment you push this internationally and similarly, the language and dynamics within the company have already changed so why on earth would you still use, say, a bunch of Mennonites to advertise in Paraguay? lol, or be like ‘oh yeah our founder was a local so let’s get someone local’.. is the brand local? not anymore so.. ?. Again, I don’t endorse hiring someone just to appease the social media mob that could not care less about fashion and just want a ‘moment’ they can repost/publicly approve so the people who follow them know they’re on the ‘right side’ of society, I just think a business needs to be judged in present time, not for what it used to be. And personally, as someone who grew up in an melting pot where the majority of people look rather ambiguous lol, if you’re going to make it your mission to bombard me with propaganda day and night and on every corner of my daily commute, at least trigger something aspirational.. I personally don’t mind seeing pics of a bunch of Mennonite or Sub-Saharan underage-looking girls laughing in a yacht but after picture #37 on the 20th year, it’s like ‘okay…?!’.. go McDonalds and learn how to adapt your product, and if you can find a director who, unlike the modest original owner who was just creating for the villagers, has traveled to nearly every country this product is now in and understands the nuances while still being awesome at his/her job, even better!
*also, typing on my phone, excuse the mess lol.
