adorefaith
i'm almost ready..
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love this dress...
credit: nitrolicious
(thanks retrogurl)
credit: nitrolicious
(thanks retrogurl)
Stella McCartney for Target Australia
- Thread starter skot4mc
- Start date
i've got more images from the collection, including shoes...way too much to post up individually...so enjoy...
http://www.nitrolicious.com/blog/2007/03/05/stella-mccartney-for-target-australia-collectioncontd/
http://www.nitrolicious.com/blog/2007/03/05/stella-mccartney-for-target-australia-collectioncontd/
sassybella
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I read somewhere they're going to lock down teh stores if things get out of hand.
How crazy!
I don't think the clothes are too wintery, I think you could definitely wear them in Melbourne and Tasmania. It's kind of hard to plan ahead when teh weather is still so balmy though,
How crazy!
I don't think the clothes are too wintery, I think you could definitely wear them in Melbourne and Tasmania. It's kind of hard to plan ahead when teh weather is still so balmy though,
amyhamhamu
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Fashion Puss
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By the time I get there after work all the good stuff would have gone. 
I think as I'm an official worker in the Melbourne rag trade, me and my fellow fashion sisters should get to go in first.
I think as I'm an official worker in the Melbourne rag trade, me and my fellow fashion sisters should get to go in first.
sassybella
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Me too fashion puss!
I think we should be allowed in on Sunday night so I can show up to work wearing it on monday!
I think we should be allowed in on Sunday night so I can show up to work wearing it on monday!
Theres a story on the Stella collection tonight on Today/Tonight... or possibly A current Affair.
I feel so stupid for not remembering which one but all those shows are the same!
Just thought Id give everyone a heads up if they hadnt heard about it..
I feel so stupid for not remembering which one but all those shows are the same!
Just thought Id give everyone a heads up if they hadnt heard about it..
Fashion Puss
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sassybella said:Me too fashion puss!
I think we should be allowed in on Sunday night so I can show up to work wearing it on monday!
I've just remembered it a public holiday on Monday!!!!!
Yay! I am going to join my fellow fashion nerds at 10am outside Taget on Bourke Street.
I hope Bourke st isn't too packed! there was an article in the Age saying that they are employing extra security. I hope girls aren't going to be bitchy about the whole thing - I just want to get in there try on outfits have a look.
Fashion Puss
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I actually live north of the city, so I was thinking of going to Highpoint (that horrible shopping centre in Marringbangonlongdong (I cannot spell it, whatever it is, you know what I mean...
) They have the full range there...according to the website
) They have the full range there...according to the website image and story from the age.com.au
Bargain hunters targeting a Stella fashion buy
McCartney's budget range is expected to spark a frenzy when it makes it on to the store racks. Glynis Traill-Nash and Angela Cuming report.
It could be just one big publicity stunt, but Target is claiming it will lock down its stores if crowds scrambling for the new Stella McCartney-designed range get out of control.
Then again, when the McCartney range for London fashion store H&M was launched in 2005 there were near riots at the cash registers.
Target says that when its McCartney range goes into stores on March 12, the retail chain may put on extra security guards to cope with the expected rush.
The Stella McCartney for Target collection will be on show in its entirety for the first time in the Target Rocks Red Market parade at this week's L'Oreal Melbourne Fashion Festival.
While Australian designers have entered the budget market previously - notably Willow for Portmans, Alice McCall and Tina Kalivas for Target and (the then) Tsubi for Jeans West - these collections have failed to ignite the sort of shopping frenzy witnessed in similar collaborations overseas.
Target spokeswoman Deborah Johnson said: "We will have plenty of extra staff on hand to cope with the expected large crowds. But if there are too many people we will only be allowing a certain number of people into the stores at any one time.
"We expect this range to be very popular and we are sure there will be lots of women lining up before 9am.
"But I don't think we will see the scenes from London repeated in Australia. I think Australian women are more casual shoppers and will be a lot more polite."
Larice Lewis, general manager merchandise, added: "We handle big sales events very well in our business, whether it's the toy catalogue or the release of Harry Potter or Xbox, so we've taken into consideration the dynamic of what this range might do and put plans in place."
The collaboration is the first with an acclaimed international designer for a budget Australian retailer.
Similar collaborations overseas include Karl Lagerfeld and Viktor & Rolf for H&M, Roland Mouret for Gap, and Giles Deacon for British retailer New Look.
Even non-designer celebrities are getting in on the act. The new line for British retailer Top Shop by Kate Moss is out in April, Madonna is working on a range for H&M and singer Lily Allen is working with New Look.
McCartney has been involved in every stage of the range development for Target, according to Ms Lewis. "She was hands-on in the whole process. She has been absolutely involved in every detail of production development, certainly in the design, fabric choice and colour. These choices were taken all the way through to have whole outfits to put together - that was the basis of how the collection has come together."
For Saturday's parade, McCartney has sent over shoes and bags to be included with complete ensembles of her own choosing.
The 42-piece range, based on classic McCartney styles from her main collections, includes a dove-grey taffeta trench coat, a billowing top in blush pink, and an embellished cocktail dress in olive green. There is a full range of separates - jeans, trousers, jackets, coats, T-shirts and camisoles.
The range will be available in 100 stores around the country.
Prices start at $29.99 for a printed scarf and up to $199.99 for a trench coat.
Bargain hunters targeting a Stella fashion buy
McCartney's budget range is expected to spark a frenzy when it makes it on to the store racks. Glynis Traill-Nash and Angela Cuming report.
It could be just one big publicity stunt, but Target is claiming it will lock down its stores if crowds scrambling for the new Stella McCartney-designed range get out of control.
Then again, when the McCartney range for London fashion store H&M was launched in 2005 there were near riots at the cash registers.
Target says that when its McCartney range goes into stores on March 12, the retail chain may put on extra security guards to cope with the expected rush.
The Stella McCartney for Target collection will be on show in its entirety for the first time in the Target Rocks Red Market parade at this week's L'Oreal Melbourne Fashion Festival.
While Australian designers have entered the budget market previously - notably Willow for Portmans, Alice McCall and Tina Kalivas for Target and (the then) Tsubi for Jeans West - these collections have failed to ignite the sort of shopping frenzy witnessed in similar collaborations overseas.
Target spokeswoman Deborah Johnson said: "We will have plenty of extra staff on hand to cope with the expected large crowds. But if there are too many people we will only be allowing a certain number of people into the stores at any one time.
"We expect this range to be very popular and we are sure there will be lots of women lining up before 9am.
"But I don't think we will see the scenes from London repeated in Australia. I think Australian women are more casual shoppers and will be a lot more polite."
Larice Lewis, general manager merchandise, added: "We handle big sales events very well in our business, whether it's the toy catalogue or the release of Harry Potter or Xbox, so we've taken into consideration the dynamic of what this range might do and put plans in place."
The collaboration is the first with an acclaimed international designer for a budget Australian retailer.
Similar collaborations overseas include Karl Lagerfeld and Viktor & Rolf for H&M, Roland Mouret for Gap, and Giles Deacon for British retailer New Look.
Even non-designer celebrities are getting in on the act. The new line for British retailer Top Shop by Kate Moss is out in April, Madonna is working on a range for H&M and singer Lily Allen is working with New Look.
McCartney has been involved in every stage of the range development for Target, according to Ms Lewis. "She was hands-on in the whole process. She has been absolutely involved in every detail of production development, certainly in the design, fabric choice and colour. These choices were taken all the way through to have whole outfits to put together - that was the basis of how the collection has come together."
For Saturday's parade, McCartney has sent over shoes and bags to be included with complete ensembles of her own choosing.
The 42-piece range, based on classic McCartney styles from her main collections, includes a dove-grey taffeta trench coat, a billowing top in blush pink, and an embellished cocktail dress in olive green. There is a full range of separates - jeans, trousers, jackets, coats, T-shirts and camisoles.
The range will be available in 100 stores around the country.
Prices start at $29.99 for a printed scarf and up to $199.99 for a trench coat.
Attachments
so who is going to go opening day?
info about store opening times from news.com.au
Stores across Victoria and Tasmania will open at 10am because it's a public holiday, while in every other state, bar South Australia - where the range will be available from Tuesday - doors open at either 8.30am or 9am.
Larice Lewis, general manager for Target apparel, said staff were battening down the hatches on what should be a big day for the fashion floor.
info about store opening times from news.com.au
Stores across Victoria and Tasmania will open at 10am because it's a public holiday, while in every other state, bar South Australia - where the range will be available from Tuesday - doors open at either 8.30am or 9am.
Larice Lewis, general manager for Target apparel, said staff were battening down the hatches on what should be a big day for the fashion floor.
The reason for the Tuesday opening in South Australia is because of the Public Holiday on Monday for the Adelaide Cup Horse Race. THat will give Adelaideians the chance to read about what the eastern states think about the range on monday evening, before heading there the next morning. So post your reviews!!
Re: Alba Fan Club/Tsubi, that stuff always went on sale I don't think it really took off.
Re: Alba Fan Club/Tsubi, that stuff always went on sale I don't think it really took off.
