The tightness of the hair styling in some shots makes my hairline sting.
Visually, they're reminding me of Dior makeup campaigns from past couple of years with that department store quality of clinical over-exposure in the post production and set design. The way they edited Bella's face is also off; the longer I stare at them the less it starts to look like her. I don't really associate Swarovski with consistently stellar campaigns though, they're very hit and miss.