The Business of Magazines

[ellastica]

Can someone post supporting words from a legitimate source regarding Venetia's departure? So far this is all speculation.

 

[Xone]

They are so great. I actually wonder if it's because they are not trying to please millenials, to appeal to the masses...
I think that Newspapers supplements are actually the kind of magazines that a real "educated" high fashion customer (i mean someone who cares and know about high fashion) or lover can actually read. They don't have to try hard or to be pretentious because they are affiliated to a very serious newspaper.

Edward wants to be Anna Wintour...Or his boss believe he could be like her and push him hard to be that.
The only difference is that she earned her position and work in the shadows (even in the most reckless) way to be what she is today. He is going way too fast.

And it's not with a digital Zayn cover that he is going to be one of those figures. Being a personality is not enough. Look at Talley...

You are right, at least i agree on your point. Edward is not millennial but want all their lifestyle...at the end,makes evident his insecurities....

 

[Lucien112]

Glamour going fully digital per NYT.

 

[Benn98]

Who on here didn't see that coming?

Congrats Anna, yet another magazine you've ran to the ground!

 

[mikel]

Such a shame.

 

[vogue28]

^A total shame. Must confess that I wasn't a Glamour reader but I cannot help but to be disappointed and saddened by the news. How the suits at Condé Nast have stood by and watched/made Glamour into the mockery it is today... is despicable.

Me personally, I just love print print print, and I'm no doubt ignorant toward the fact the market is changing... but I just wish magazines would focus on producing good, strong and quality content as opposed to competing with digital. Instead of caving in to digital, why not give it a run for its money and remind everyone that nothing truly beats holding a physical copy of a magazine in your hands?

#LongLivePrint

 

[caioherrero]

Congrats Anna Wintour!

 

[Deleted member 45369]

I’m starting to think Anna wants Vogue to be the last magazine standing lol. They may have let the wolf into the hen house by making her Artistic Director.

 

[axiomatic]

Glamour to stop monthly print editions in 2019
By Keith J. Kelly
4-5 minutes
November 20, 2018 | 12:47pm | Updated November 20, 2018 | 4:05pm

Glamour magazine has become the latest print title to hit the rocks at Condé Nast.

Editor-in-chief Samantha Barry said Tuesday that the magazine will cease regular monthly print editions next year and concentrate on digital products, with maybe one or two special issues a year.

The decision comes a year after Condé Nast artistic director Anna Wintour hired Barry, a CNN web journalist who had no print magazine experience, to run Glamour.

During its heyday in the late ’80s and early ’90s, Glamour was the more profitable magazine in the glitzy empire, outearning even free-spending fashion bible Vogue, the flagship title overseen by Wintour.

But as core beauty advertisers deserted print across the industry and moved to digital, Glamour — which was never a No. 1 buy for fashion advertisers — suffered. While Cindi Leive was still editing Glamour in 2016, Wintour oversaw a major redesign that hoped to capture more fashion. The redesign made Glamour more closely resemble Vogue, but it did not reverse industry trends.

The issues since Barry began editing the magazine in January were rumored to be tanking on newsstands — a part of the circulation picture that was once a litmus test of a magazine editor’s ability to appeal to readers.

Barry, a Wintour pal who was recruited from CNN, where she was heading web news, broke the devastating news in a meeting and email to staffers after leaking the story to the New York Times.


“Thank you for joining the huddle this morning about Glamour’s growth in 2019 and beyond,” she said in the email, sugarcoating the news. “You can also read the piece in the Times, that’s just published.”


A spokesman insisted that Barry had already told her staffers minutes before the email and simultaneously with a posting of the Times story.

Glamour is at least the third print magazine to hit the rocks at Condé Nast during the past two years. The once-glamorous publisher is trying to pivot its products, and that has been a tough haul. The company lost $120 million last year and is expected to lose another $60 million this year, sources said. Teen Vogue went all digital last year, and Self announced at the end of 2016 that it was dropping print in 2017.

Barry insisted that there will still be a few “special issues” published sporadically during the year as it bets more heavily on digital ventures.

“As a result of this investment plan, we’re going to move off a monthly print schedule, but please know this does not mean we are ceasing print entirely,” she said. “We’re going to use print the way our audiences do — to celebrate big moments like Women of the Year, with special issues that are ambitious, lush and have longevity.”

A spokesman said it was not yet determined how many specials would be published or when.

Barry said that Glamour’s digital footprint reached 20 million people and Glamour.com has grown 12 percent from a year ago. Its print audience — paid circulation plus pass-alongs — was only 2 million.

A company spokesman insisted there would be no layoffs. But staffers have to be nervous about upcoming meetings Barry said she was planning to have individually.

“You all contribute across platforms, from print to podcasts, and as we roll out this new plan, I’ll want to connect with each of you to discuss how we continue to grow,” Barry said.

That's a bad look for Barry if her staff didn't have advance notice

https://nypost.com/2018/11/20/glamour-to-stop-monthly-print-editions-in-2019/

 

[Benn98]

That's a bad look for Barry if her staff didn't have advance notice

https://nypost.com/2018/11/20/glamour-to-stop-monthly-print-editions-in-2019/

Forget bad, try tasteless and disgusting! Leaking the, story to NYT, how vulgar. I don't understand Anna's strategy. If the plan was that Glamour would go digital all along, and that the magazine would try to amp up the fashion side, why hire Barry who had (HAVE) absolutely zero sense or understanding of the fashion industry other than 'why are there so many men in the fashion industry?' type thinkpieces? Her very first cover was telling enough. A plus-sized woman herself, she chose to depict the most famous plus-size celebrity in the most regressive way yet. How's that for blasphemy?
CN may as well have hired someone like Elaine instead to see whether they could turn the magazine around in the short span. My problem with Barry is that she's not even a great digital editor. For Glamour, that is. Even when the magazine will go fully digital, they'll still need advertising to buy into them. Her asking her employees to discuss ways forward tells me there's no plan and that she's not even prepared for this shift. As it is the magazine is making no strides on the digital footprint. Neither is Self or Lucky. CN is coming down like a pack of cards and the core of the issue lies with management. Allure will be next on the chopping board.

And yet W keeps on living.....

 

[MON]

Times really are changing.

However, my issue with magazines is the fact that it has become too saturated. You have InStyle, Glamour, Bazaar, Vogue, Elle, Allure, W, Marie Claire, Vanity Fair, Shape. The problem is that these magazines LOST their identity. Gone are the days when the dividing lines between these magazines were clear-cut. They talk about the same things, feature the same people, and hell, they all look the same. So who can blame the ordinary purchaser for sticking with one or none? Why bother purchasing all? Couple that with the fact that creativity died as the millenials arose (all T no shade).

These magazines folding no longer shock me.

 

[magsaddict]

And yet W keeps on living.....

I recently picked up an issue of W for the first time in god knows when, and couldn't believe how crappy the paper was and how sh**** it was to try and actually read - crumpled pages and the start of each line was half inside the spine. Even in Australia, where the mags are small and modest, they're at least bound presentably and actually able to be read.

 

[Benn98]

Well deserved!

Edwina McCann Wins Australian Fashion Laureate Lifetime Achievement Award

Now in their 11th year, the Australian Fashion Laureate Awards recognize outstanding contribution to the Australian fashion industry.
By Patty Huntington on November 20, 2018

SYDNEY — Vogue Australia editor in chief Edwina McCann has been awarded the Lifetime Achievement Award at the 2018 Australian Fashion Laureate Awards.

Presented at a ceremony at Sydney’s State Theatre on Thursday, the award recognizes an individual’s outstanding contribution to the Australian fashion industry.

First launched in 2008 by IMG and previously called just the Australian Fashion Laureate, the award has previously gone to designers Dion Lee, Toni Maticevski, Akira Isogawa and Mercedes-Benz Fashion Week Australia founder Simon Lock.

McCann, who is also the editorial director of the Condé Nast titles at News Corp Australia, was appointed Vogue editor in chief in 2012, 20 years after she first joined the title as fashion assistant, and after three years helming Harpers Bazaar Australia.

McCann has boosted Vogue’s digital offer and also augmented its live events program with events such as the Vogue Codes seminars.

According to Roy Morgan Research, Vogue Australia’s readership in the 12 months to September 2018 was 370,000, up 8.2 percent on 2017 and far ahead of the local editions of Marie Claire, with 267,000 readers, Harper’s Bazaar, with 152,000, InStyle, with 132,000, and Elle, with 130,000.

“I hope that this laureate can be maybe recognition of that — I believe frankly that too many publishers have been managing decline and basically threw in the towel,” said McCann. “At News [Corp] we have reinvested in the brand and with that, the business grew”.

McCann is the co-founder and former chair of the Australian Fashion Chamber, a designer representative body which last year merged with the much older Council of Textile & Fashion to create the Australian Fashion Council, of which McCann is co-chair.

Romance Was Born was awarded Best Australian Womenswear Designer for 2018, while Song For The Mute was named Best Australian Menswear Designer.

Albus Lumen designer Marina Afonina, who is one of four International Woolmark Prize finalists for 2018/2019, was named Best Australian Emerging Designer.

Lucy Folk and Zimmermann won Best Australian Accessories Designer and Best Australian Retailer, respectively.

The inaugural Model of The Year award went to 18 year-old Sudanese Australian Adut Akech Bior, who has just added the December 2018 cover of Vogue Australia to her Vogue cover repertoire for 2018, after previous covers for the U.K., Italian and South Korean editions.

Photographer Georges Antoni took out the new Outstanding Editorial award, while another Australian, Victoria’s Secret photographer Russell James, was named the first International Impact Honoree.

The latter award was not voted by the laureate industry panel, but decided by IMG — which reps James globally.

WWD.com

 

[Miss Dalloway]

Good for her, and wow at how much her Vogue sells, that is no joke! Maybe print still has a hope, after that god awful news about Glamour going digital, at least some good news for those of us who still, and always, adore print.

Does anyone else think, that once Edward replaces WIntour (come on! You know it's gonna happen)Edwina might take over UK Vogue? I could see her in the role!

Edward & Edwina.

 

[Benn98]

Good for her, and wow at how much her Vogue sells, that is no joke! Maybe print still has a hope, after that god awful news about Glamour going digital, at least some good news for those of us who still, and always, adore print.

Does anyone else think, that once Edward replaces WIntour (come on! You know it's gonna happen)Edwina might take over UK Vogue? I could see her in the role!

Edward & Edwina.

I would want her in that role! What intrigues me about her is how she went through stages. She started on a high, took a bit of a dive, and now she's back in top form, adapting her magazine and its audience to the new order. That's so impressive because there's no need for her to do this. She could very easily rely on the Aussie fashion status quo and still make a killing, but she chose not to because she understands that in order for Vogue Australia to be in the same conversation as the top 4, it would need to adopt a certain sense of globalism in terms of aesthetic and imagery while still maintaining a native profile.

It's a stretch somewhat to see her at UK Vogue, because Edwina is so synonymous with VA now. Do you know she also oversees GQ Australia?

 

[axiomatic]

Don't know where to put this, but for those in the US, Barnes and Noble has 30% off magazines on Black Friday

 

[entten]

Times really are changing.

However, my issue with magazines is the fact that it has become too saturated. You have InStyle, Glamour, Bazaar, Vogue, Elle, Allure, W, Marie Claire, Vanity Fair, Shape. The problem is that these magazines LOST their identity. Gone are the days when the dividing lines between these magazines were clear-cut. They talk about the same things, feature the same people, and hell, they all look the same. So who can blame the ordinary purchaser for sticking with one or none? Why bother purchasing all? Couple that with the fact that creativity died as the millenials arose (all T no shade).

These magazines folding no longer shock me.

absolutley

and i think its a general problem with everything right now,or it reflects exactly our current times....artists, art, fashion, design, popmusic,pop culture ,theatre, movies and what else exists out there..

everything looks,sounds,smells, reads and feels the same

and because all of this is huge content of magazines, of course all magazines will look the same.

thats why I am so unexcited about fashion the last few years in general.

no one dares to do something differently and especially in their own unique way. everything wannabe cool and arty is so f*cking pretentious,not real and lifeless....
and businesswise its like: ohh xyz is doing good,is selling good, is doing this and that...we have to do the same thing!!!!.........no! do your own thing. there is only one hangisi pump,birkin bag, only one coca cola and one mc donalds and one vogue and whatever. i dont need a second watered down version of either one of them. there is no unique and true identiy anymore.

we are living in a heavily hype and margin driving world.....everything has to adapt quickly with quick turnovers....but everything is art.everythign in life is art.everything. and to be good art, it needs time,to evolve and to reflect.

 

[magsaddict]

I would want her in that role! What intrigues me about her is how she went through stages. She started on a high, took a bit of a dive, and now she's back in top form, adapting her magazine and its audience to the new order. That's so impressive because there's no need for her to do this. She could very easily rely on the Aussie fashion status quo and still make a killing, but she chose not to because she understands that in order for Vogue Australia to be in the same conversation as the top 4, it would need to adopt a certain sense of globalism in terms of aesthetic and imagery while still maintaining a native profile.

It's a stretch somewhat to see her at UK Vogue, because Edwina is so synonymous with VA now. Do you know she also oversees GQ Australia?

I think what makes Edwina's achievements even more impressive is how brutal the aussie magazine market is - our magazines generally cost more than they do in other countries, circulations are small and they're all vying for the same audience. We've seen some shockers closures over the past few years too. As far as Edwina, i think there's just a passion and a go-getter attitude and that shows in her scoops - major A listers and recently Kylie jenner. i've only been in her presence once, but she's extremely articulate and passionate. Compare to say Kirstie Clements' Vogue, which seemed to just coast along and kept costs down with reprints, and it's basically apples and oranges.

 

[axiomatic]

I'll put this here also:

discountmags.com has a Cyber Monday sale for 10 magazine subscriptions for $30. So you could get one year subscriptions to Vogue, Cosmo, Elle, Allure, Marie Claire, W, Bazaar, GQ, Town and Country, and Esquire for $30.

Cyber Monday - Pick 3 for $12, 5 for $18 or 10 for $30

 

[TZ001]

Condé Nast CEO Bob Sauerberg to Step Down
Condé Nast CEO Bob Sauerberg to Step Down