The Business of Magazines

[axiomatic]

Magazine Publisher Meredith Agrees to Be Sold to Barry Diller’s IAC

Barry Diller’s IAC/InterActiveCorp. IAC 0.91% has reached a roughly $2.7 billion deal to buy magazine publisher Meredith Corp. MDP 0.22% , a bet on online publishing that will combine brands such as People, Better Homes & Gardens and Investopedia.

New home for InStyle

 

[8eight]

Why do UK Vogue put their entire cover shoot and interview online?
Does this not impact actual physical sales?

 

[GivenchyAddict]

^ no because fashion magazines do not make money thanks to sales but thanks to advertisers. So as long as brands pay to appear on the magazines, it is all fine.

The number of sales is just a barometer for the magazines to know how much they can charge. From the brand's pov, it helps to know how many people they can reach.

Posting interview and editorials online bring a lot of traffic and Vogue has many affiliate links so more traffic = more commissions from these links = more money.

Some brands even pay twice to be both in the magazine and online. Some others don't have the money for prints, so they choose online only.

 

[JPineapple]

My own snap

 

[MON]

Wow they finally got a new publisher it seems

 

[axiomatic]

Homer Simpson Was Made for Fashion

Mr. Gvasalia made specific contributions to the script, Mr. Jean said. For example, the episode ends with Homer embracing and singing “La Mer” to Marge on a post-show party boat on the Seine. But Mr. Gvasalia wanted one final joke, so he asked that Homer’s jacket be set on fire by a Frenchman smoking a cigar. Mr. Jean then suggested that Anna Wintour, who had appeared in the front row of the fashion show, try to put out the fire with expensive champagne, which Homer tries to drink instead.

“She said, ‘Please don’t have me do that,’ so it became Demna,” Mr. Jean said. (Ms. Wintour otherwise approved of her likeness being used but declined to voice her character, he said.) And that earlier line about Mr. Gvasalia growing up in the Soviet Union? The “Simpsons” team had decided to cut it, but Mr. Gvasalia asked for it to be reinstated.

He also asked, the day before the show, to change the color of a tear Ms. Wintour sheds while watching Marge model. The tear was too light, and it wouldn’t read onscreen unless it was a darker blue. Mr. Jean and the director David Silverman agreed.

 

[DK92]

Vogue NL is back!

 

[caioherrero]

Anyone has access to this? Can anyone post the article?

Org Chart: Vogue’s New Global Editorial Structure

 

[YohjiAddict]

Org Chart: Vogue’s New Global Editorial Structure

By Chantal Fernandez

At the Paris Fashion Week that ended on Tuesday, the international Vogue editors-in-chief who once dominated the front rows were notably absent. In the nine months since Vogue publisher Condé Nast announced a major editorial restructuring that consolidated power in the hands of American Vogue editor Anna Wintour, most of them have exited their posts.

Now, heavyweight editors like French Vogue’s Emmanuelle Alt and Vogue China’s Angelica Cheung, who were once Wintour’s equals and ran local editions as independent fiefdoms, have been largely replaced by heads of editorial content who report to Wintour and her newly crowned deputies.

As European editorial director, British Vogue’s Edward Enninful now oversees France, Italy, Germany and Spain, while Vogue Taiwan’s Leslie Sun, editorial director for Asia Pacific, oversees India and Japan. Vogue China’s Margaret Zhang and Vogue Russia’s Ksenia Solovieva report directly to Wintour, as does Karla Martínez de Salas, who oversees Mexico and Latin America, but only Zhang and Solovieva’s roles carry the editor-in-chief title.

Enninful and Sun, plus Vogue heads of editorial content for France and Italy, Eugénie Trochu and Francesca Ragazzi, were the only top international editors to attend the Paris shows this season, though global chief executive officer Roger Lynch, Vogue Runway global lead Nicole Phelps and Vogue.com executive fashion director Rickie De Sole were among those who also hit the fashion week circuit, along with a number of international fashion directors. They mostly report to American Vogue’s Virginia Smith, who has taken on the title of global fashion lead.

The editorial reshuffle, executed over the course of this year, is part of a wider push at Condé Nast to streamline its operations and retool for a digital world after merging its US and international arms. But with Vogue still sitting atop the hierarchy of major fashion magazines, everyone from brands to their PR agencies must understand and adapt to the new operating model.

Here, BoF charts Vogue’s new global editorial structure.

 

[Xone]

So basically they will saving money by cutting editors to travel to fashion weeks too...and seeing the new structure it seems that there is no more role of Fashion Director with some exceptions. And all the licensing Vogue's are not included here.

Karla Martinez is the only one who accepted the change from EIC to HEC...and not even Valentina Collado is linked to her...maybe that's a mistake from the BOF graphic..

 

[caioherrero]

So basically they will saving money by cutting editors to travel to fashion weeks too...and seeing the new structure it seems that there is no more role of Fashion Director with some exceptions. And all the licensing Vogue's are not included here.

Karla Martinez is the only one who accepted the change from EIC to HEC...and not even Valentina Collado is linked to her...maybe that's a mistake from the BOF graphic..

No, there’s no mistake. Valentina is now under Virginia.
Vogue Uk still have fashion Director too, Poppy and Julia but they are under Edward.
Virgínia is only responsible for that Fashion team that is responsible for Market too, like Valentina.

And I really don’t think that the others editors had the chance to stay, I think that only Karla was asked too.

 

[Bertrando3]

So for let's say Vogue Portugal, who would be directing or reviewing? Edward because he's in charge of the Europe sector? What about all the remaining 30 something editions of Vogue worldwide?

 

[caioherrero]

So for let's say Vogue Portugal, who would be directing or reviewing? Edward because he's in charge of the Europe sector? What about all the remaining 30 something editions of Vogue worldwide?

No, the others editions are license. So they are independents, but the content has to follow the CN strategy under Anna.
Russia and China are apart because the first one like Brazil is under Joint Venture and China I think because it’s a big market

 

[Deleted member 45369]

No, the others editions are license. So they are independents, but the content has to follow the CN strategy under Anna.
Russia and China are apart because the first one like Brazil is under Joint Venture and China I think because it’s a big market

China is apart because this whole Anglo Cultural Imperialism would not fly well there. As it shouldn’t.

 

[Xone]

No, there’s no mistake. Valentina is now under Virginia.
Vogue Uk still have fashion Director too, Poppy and Julia but they are under Edward.
Virgínia is only responsible for that Fashion team that is responsible for Market too, like Valentina.

And I really don’t think that the others editors had the chance to stay, I think that only Karla was asked too.

Valentina responding to Virginia means Karla has less authority. So maybe Karla's friendship with Edward benefit her to being asked to stay...or she just accepted the offer the others refused, to be under Edward's.

And where is Brazil in all of this?....i know it's a partnership so they are independent like the licensing editions?....

 

[caioherrero]

Valentina responding to Virginia means Karla has less authority. So maybe Karla's friendship with Edward benefit her to being asked to stay...or she just accepted the offer the others refused, to be under Edward's.

And where is Brazil in all of this?....i know it's a partnership so they are independent like the licensing editions?....

Brazil is more independent because CN has only 30% of the business. In Russia CN has more, and in China is a partnership too, that’s why is independent.

About Karla yes, she doesn’t have all authority she had. That’s why she is now Head and not longer EIC.

 

[Xone]

Brazil is more independent because CN has only 30% of the business. In Russia CN has more, and in China is a partnership too, that’s why is independent.

About Karla yes, she doesn’t have all authority she had. That’s why she is now Head and not longer EIC.

In the end, all the licensed and partnership editions at least the have more freedom than the others...i hope they can see their privileged position to make a better product.

So Karla must need the money to make the change, something that her peers didn't take.because it's a little weird to see her now as a HOC.

Today i saw Edward's post on IG welcoming Fran and Eugéne to his team. So Edward is the CN"s king of Europe and Anna the world's queen haha. So i imagine France and Italia plan their issues and Edward say yes or no to the contents.

 

[caioherrero]

So Karla must need the money to make the change, something that her peers didn't take.because it's a little weird to see her now as a HOC.

Today i saw Edward's post on IG welcoming Fran and Eugéne to his team. So Edward is the CN"s king of Europe and Anna the world's queen haha. So i imagine France and Italia plan their issues and Edward say yes or no to the contents.

I really think that the others didn’t have the chance to stay. Only Karla had the opportunity.

I saw the picture and it’s strange that Inez of Vogue Spain it’s not there.

 

[JPineapple]

Karla is a different case. They need to create content that appeals 2 different kind of audiences of course they need her. Anna and Edward have no idea how to appeal latin community without Salma, Eiza González or Selena Gomez…

 

[Xone]

Nice reading...thoughts?....nice to see Vogue CZ to have an english portion on their website...

VOGUE LIFE analysis: #PrintIsNotDead | Vogue CS