The Business of Magazines

[KoV]

Looking through some of my Condé Nast November issues today, and they’re painfully thin. GQ is 92 pages, Vanity Fair is 104, Vogue is 128, Architectural Digest is around 150, if I recall. Sad.

 

[caioherrero]

Looking through some of my Condé Nast November issues today, and they’re painfully thin. GQ is 92 pages, Vanity Fair is 104, Vogue is 128, Architectural Digest is around 150, if I recall. Sad.

Not only Condé Nast. All Americans magazines .

 

[tigerrouge]

Looking through some of my Condé Nast November issues today, and they’re painfully thin. GQ is 92 pages, Vanity Fair is 104, Vogue is 128, Architectural Digest is around 150, if I recall. Sad.

It's sad to see, isn't it.

I don't know if the page count of UK Vogue changes when its exported, but while so many other magazines wither away, it seems to retain that feeling of weight we traditionally associate with print, and on a consistent month-by-month basis.

When does a magazine start to feel more like a flimsy leaflet? I imagine it's anything that's below the 110 or 120-page mark - I'm holding the May issue of UK Vanity Fair and it was 104 pgs. While the dearth of ads does make it seem like there's a lot of written content, with so few pages in total, there's no way that would feel worth the newsstand price of £4.99.

I wonder whether it'll reach the stage of more magazines becoming stapled instead of perfect bound (the squared spine) due to cost issues and the ongoing low page count.

 

[tigerrouge]

Do you remember when magazines changed their sizing because buying a print magazine was supposed to be a luxury experience?

I went online to see if I could find some old press releases where they were extolling the genius behind this move, when I saw on the spec pages at condenast.co.uk:

Please note that from the February 2022 issue Vogue will be changing size

Was this change in size for UK Vogue mentioned before?

 

[vogue28]

Emanuele Farneti just announced he's joining Gedi (an Italian publisher) as fashion and beauty editor-in-chief:

 

[MON]

He needs to GEDover the fact that he’ll be a good editor. Career change.

Anyway UK Vogue’s magazine size change doesnt come of as a surprise. Vogue Italia went back to its size (Franca glory days).

I think we’ll see all editions follow suit.

The smaller the magazine, the smaller the cost of producing it.

 

[caioherrero]

Stephanie Neureuter who was interin head of content of Vogue Germany left Condé Nast.

 

[vogue28]

^And now Kerstin Weng is Vogue Germany's new head of editorial content.

 

[vogue28]

A few media outlets are starting to discuss the future of Vogue Paris:

Vogue Paris is in danger of 'losing its soul' as Anna Wintour is pushing 'American woke values' onto magazine which 'crushes elitist French spirit', insiders claim

• Insiders at Vogue Paris have claimed to a French newspaper the magazine is 'losing its soul' as Dame Anna Wintour is 'pushing a woke American agenda' on it
• Accused of 'crushing the elitist spirit' by streamlining editions of fashion bible
• French edition of Vogue is also in danger of having the 'Paris' title dropped from its cover for next month's edition for the first time in 70 years

Vogue Paris is in danger of 'losing its soul' as Anna Wintour pushes 'American woke values' onto the publication to try and help its tumbling circulation numbers, insiders have claimed.

Dame Anna Wintour, 71, is Global Chief Content Officer for Vogue's parent company Conde Nast and the Global Editorial Director of Vogue having previously edited both the UK and US versions of the magazine.

The London-born editor, who is now based in New York, has been accused of 'crushing the elitist Parisian spirit' by streamlining global editions of the fashion bible, according to French newspaper Le Figaro.

In an editorial written this week, Le Figuro said Vogue has 'wiped Paris off the map' and accused Dame Wintour of curbing the fierce independence of the French edition of Vogue as part of a move to put magazine's European titles under streamlined control.

It added that Condé Nast is also adapting to the world of online influencers and age social media activism with the prominence of group like Black Lives Matter and campaigns like #MeToo.

Last month, Conde Nast named Eugénie Trochu as the new boss of their Paris edition taking over from Emmanuelle Alt, who had been at the helm for a decade.

Eugénie reports to Dame Anna and British Vogue's Editor-in-Chief Edward Enninful, who is also European editorial director.

Le Figaro and other Paris media has also reported how cultural institutions are 'resisting American wokeness'.

In September, Vogue Paris held an exhibition to mark the centenary of the magazine, with Wintour reportedly outraged by the lack of non-white women on the covers on display.

Despite reported tensions with central operations, Enninful has supported the Paris edition, last month saying: 'The French edition of Vogue is a source of inspiration around the world'.

Conde Nast has been streamlining operations of late. Last month, Adele made history by being the first person to cover US and UK Vogue at the same time.

However, the two publications are reportedly competing over getting rising star of British tennis Emma Raducanu on their respective covers.

Vogue's sister publication Tatler named the 18-year-old tennis star as 'one of Britain's hottest dates' as she topped their little black book, set to be published in December.

The magazine says fans should ‘brush up on your Mandarin (she’s fluent); work on your love game (she’s the hottest thing in tennis); and remember diamonds are for ever (she’s partial to Tiffany)’. Miss Raducanu is an ambassador for the jeweller.

Conde Nast insiders say that Emma - who is biracial - is the 'perfect match' for Vogue's new emphasis on diversity.

DAILYMAIL.CO.UK

 

[Xone]

A few media outlets are starting to discuss the future of Vogue Paris:



DAILYMAIL.CO.UK

It's gonna be a big mess but nothing they (the french) can do about it....

 

[caioherrero]

A few media outlets are starting to discuss the future of Vogue Paris:



DAILYMAIL.CO.UK

So Vogue Paris will be renamed Vogue French? Brianboy was right from the beginning…

 

[LoveFashion25]

So Vogue Paris will be renamed Vogue French? Brianboy was right from the beginning…

Talk about lack of creativity!

 

[Pooky Lee]

"In September, Vogue Paris held an exhibition to mark the centenary of the magazine, with Wintour reportedly outraged by the lack of non-white women on the covers on display." Not sure if this is meant to be sarcastic.

 

[sixtdaily]

Ah I remember posting about this rumor back in the summer! Apparently the new name will be Vogue France. The next issue will be out on November 4th.

 

[MON]

I guess they're rebranding so that Vogue France (and whatever mess Anna and Edward will bring to it) will be distinct from Vogue Paris. And don't give me the lazy excuse that they wanted to make Vogue Paris more reflective of France rather than Paris. Lol, please. If that's the point, then they're 20 years too late. For the most part, Vogue Paris, as was enabled by CN, was all about inaccessibility - reflective of the glamour and luxury of the Parisian lifestyle.

At best, I see this as regionalization under the guise of rebranding.

Vogue Paris (the legacy) > Vogue France (the transition) > Vogue Europe (the end game).

Time is ticking for the entirety of Vogue.

 

[LoveFashion25]

I guess they're rebranding so that Vogue France (and whatever mess Anna and Edward will bring to it) will be distinct from Vogue Paris. And don't give me the lazy excuse that they wanted to make Vogue Paris more reflective of France rather than Paris. Lol, please. If that's the point, then they're 20 years too late. For the most part, Vogue Paris, as was enabled by CN, was all about inaccessibility - reflective of the glamour and luxury of the Parisian lifestyle.

At best, I see this as regionalization under the guise of rebranding.

Vogue Paris (the legacy) > Vogue France (the transition) > Vogue Europe (the end game).

Time is ticking for the entirety of Vogue.

I think this decade we will truly see the demise of CN.

 

[Rigida]

If the woke American agenda Anna tries to bring to Vogue Paris is more diversity then I'm here for it.

But if they try to put more political stuff into it then no, please keep Vogue Paris simply about fashion.

However I'm not too optimistic for the future of Vogue Paris after seeing the latest issue of Vogue Italia... I feel that the European edition of Vogues are starting to blend into one..

 

[tigerrouge]

In this game of magazine semantics, I'd put in a request for British Vogue to actually reflect all the varied regions of the country for the first time in its existence, rather than postcodes in London. But only if they're not too busy being 'global'.

 

[aracic]

I believe it's time we all collectively moved on from Vogue. That ship is on the bottom of the ocean at this point and what we need are new power titles capable of delivering the content worth looking at (that isn't repeated across 30 different magazines).

 

[mikel]

I believe it's time we all collectively moved on from Vogue. That ship is on the bottom of the ocean at this point and what we need are new power titles capable of delivering the content worth looking at (that isn't repeated across 30 different magazines).

We need to move on from basically all the current fashion magazines. Bazaar, W, V, Interview, i-D, Numero, Dazed… They have all lost their glory.