The Business of Magazines



According to this post it’ll cover the Croatia, Slovenia, Serbia, Montenegro and Bosnia & Herzegovina
 
Serbia doesn't make sense.

Serbia mostly makes sense as it's the biggest market, and has a developed glossy industry (Elle, Harper's Bazaar, Marie Claire, Grazia) in comparison to other former Yugoslav countries. When it comes to the fashion, international brands are more-or-less present in all the countries the same, while Serbia has the biggest local fashion and entertainment scenes.

This will basically be the Serbian edition of Vogue, as the founders are Serbian and it's registered and based in Belgrade, with local teams in Croatia and Slovenia.

When Harper's Bazaar Serbia launched in 2014, they also tried creating a magazine that would cover the advertising market and society (content-wise) of the Adria i.e. Balkans region, but it kinda did not pay off, so the magazine is just Serbian nowadays (altough it's being sold around Balkans).
I believe the same may happen with Vogue too.

This team produced some very decent Elle Serbia issues and covers back in 2010-2016 so I believe the may create something nice now as well. I hope Nataša Vojnović gets the first cover, she had numerous Elle covers under this team (along with Georgina Stojiljković).


So they just felt like shortening Adriatic for fun, so random

It's not that random, many regional brands use this term, for example HBO Adria, MTV Adria, etc.
I do think "Vogue Balkans" would be more reasonable, but I guess people have prejudice around the term Balkans due to its "vibrant" history.
 
Serbia is not bordering the Adriatic sea; hence my comment that it doesn't make sense.
 
Gisele is the only 90s/2000s model who has graced a Vogue cover every year of her career. Since her debut to now, 1997-2023. She has never gone a year without getting at least 1 Vogue cover. Wow,” the IG story post said. Brady’s ex holds the record for the most Vogue covers in history with over 145 cover features to date. The leading cover numbers stem from Vogue Mexico & Latin America, Vogue US and Vogue Paris cover editions.

Source: Tom Brady’s $400M Ex-Wife Gisele Bündchen Achieves This Phenomenal Feat That Remains a Distant Dream for Supermodels From Around the World
 
Anna Wintour is seeking the perfect assistant: someone to ‘juggle multiple tasks at once’ and make up to $80,000 a year

Condé Nast has published the requirements to become the right hand of the all-powerful fashion editor: confidence, enthusiasm and a can-do attitude

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Fans of the now-cult classic The Devil Wears Prada can finally apply to their dream job, though for others it may be a nightmare. Anna Wintour is searching for the new Andy Sachs, the character played by Anne Hathaway in the film. The all-powerful fashion editor, currently global chief content officer at Condé Nast editorial group and editor-in-chief of Vogue magazine, wants to find her new right hand and assistant. The film, which stars Hathaway and Meryl Streep, is inspired by a book that an ex-assistant of Wintour’s wrote about her demanding work conditions. Once again, reality is stranger than fiction. Anyone who fulfills a list of requirements can enter the running to play a key role in the powerful editor’s life.

According to the posted job listing, the chosen one will have to arrange the editor’s meetings, events and commitments, as well as supervising the communication with her New York office. It’s not an easy job, but as the movie says, “a million girls would kill for it.”

The job offer was published last week on the editorial group’s website, where anyone can apply for the position. But what requirements must a candidate have to work hand-in-hand with one of the most recognized and influential fashion journalists in the world? As the listing explains, the applicant should be an extremely organized person, capable of multitasking in a fast-paced environment and with strong verbal communication, interpersonal and collaboration skills, as well as time-management skills (including the ability to juggle multiple tasks at once).

Beyond the work requirements, the candidate will have to demonstrate “confidence, enthusiasm and a can-do attitude balanced by humility and a willingness to learn.” They must have a university degree and one to two years of work experience in the editorial, content or digital media industry. Whoever fulfills all the requirements will make between $60,000 and $80,000 a year, according to the candidate’s experience. “This is a tremendous opportunity for an ambitious, business-savvy professional who is passionate about culture, fashion, digital media, and content,” the offer says.

The salary has been widely criticized on social media, given the demands of the job and the tasks involved. Though it may seem glamorous, numerous ex-assistants of Wintour have shared horror stories about working for her. Lauren Weisberger, who was her right hand between 1999 and 2000, wrote The Devil Wears Prada in 2003 about her experience, basing the character of Andy Sachs on herself.

Almost 20 years later, history repeated itself. In a biography of Wintour published in 2022, titled Anna, an assistant alleged that the editor once forced her employees to remain seated at their desk, even if they needed to go to the bathroom, unless there was another assistant present. Though the work conditions, according to those who worked alongside her, are difficult, the new assistant won’t have to know the difference between turquoise, lapis lazuli and cerulean, nor will they have to get an exclusive advanced copy of the seventh Harry Potter book, as occurs in the film.

In addition to editing Vogue, Wintour also organizes the Met gala. She personally creates the guest list and chooses the industry professionals and public figures invited to one of the events of the year. But it is not a free invitation: each guest has to pay around $30,000 to confirm their attendance.

Anna Wintour is seeking the perfect assistant: someone to ‘juggle multiple tasks at once’ and make up to $80,000 a year
 
Vogue Paris/France Sales for 2007

February - Doutzen Kroes and Gaspard Ulliel: 130.870
March - Natasha Poly: 132.001
April - Lara Stone: 117.468
May - Sophie Marceau: 120.918
June/July - Catherine McNeil: 139.992
August - Claudia Schiffer: 157.853
September - Natasha Poly: 153.868
October - Gisele Bündchen: 123.101
November - Carolyn Murphy and Andre J.: 115.733
December/January - Charlotte Gainsbourg: 154.964

Vogue Paris/France Sales for 2008

February - Naomi Campbell and Kate Moss: 142.904
March - Lara Stone: 142.521
April - Kate Moss: 125.330
May - Julianne Moore: 122.054
June/July - Laetitia Casta and Noémie Lenoir: 149.933
August - Daria Werbowy: 171.324
September - Anna Selezneva: 150.748
October - Christy Turlington: 130.455
November - Vanessa Paradis: 127.290
December/January - Princess Stéphanie of Monaco: 150.218

Vogue Paris/France Sales for 2009

February - Lara Stone: 144.783
March - Iris Strubegger: 148.208
April - Scarlett Johansson: 131.127
May - Daria Werbowy: 131.084
June/July - Anja Rubik: 167.665
August - Daria Werbowy: 187.136
September - Lara Stone: 163.496
October - Kate Moss: 144.979
November - Isabeli Fontana: 138.105
December/January - Laetitia Casta: 157.603

Vogue Paris/France Sales for 2010

February - Daria Werbowy: 155.177
March - Rose Cordero: 145.801
April - Natasha Poly: 133.422
May - Penélope Cruz, Naomi Watts, Kate Winslet, Julianne Moore, Meryl Streep, Gwyneth Paltrow and Bono: 138.702
June/July - Kate Moss: 172.772
August - Freja Beha Erichsen: 198.255
September - Marion Cotillard: 163.042
October - Lara Stone: 208.707
November - Natasha Poly: 137.990
December/January - Daphne Groeneveld and Tom Ford: 165.752

Vogue Paris/France Sales for 2011

February - Lara Stone: 176.468
March - Saskia de Brauw: 157.003
April - Gisele Bündchen: 144.830
May - Kate Moss: 143.022
June/July - Isabeli Fontana: 177.497
August - Lara Stone: 180.180
September - Charlotte Casiraghi: 189.442
October - Sasha Pivovarova: 157.284
November - Arizona Muse: 146.097
December/January - Kate Moss: 150.999

Vogue Paris/France Sales for 2012

February - Daria Werbowy: 162.315
March - Natalia Vodianova: 156.028
April - Doutzen Kroes: 139.983
May - Laetitia Casta: 146.380
June/July - Gisele Bündchen: 206.492
August - Marion Cotillard: 175.685
September - Daria Werbowy, Kate Moss and Lara Stone: 179.706
October - Kate Moss and George Michael: 139.450
November - Daria Werbowy, Stephanie Seymour and Lauren Hutton: 144.073
December/January - Carla Bruni: 150.391

Vogue Paris/France Sales for 2013

February - Milla Jovovich: 144.305
March - Suvi Koponen: 141.730
April - Isabeli Fontana: 150.505
May - Freja Beha Erichsen: 134.369
June/July - Andreea Diaconu: 186.123
August - Daria Werbowy: 168.035
September - Saskia de Brauw: 165.237
October - Edita Vilkevičiūtė: 126.561
November - Gisele Bündchen: 130.219
December/January - David and Victoria Beckham: 168.534

Vogue Paris/France Sales for 2014

February - Emily DiDonato: 139.317
March - Lara Stone: 148.825
April - Cameron Russell: 137.004
May - Sophie Marceau: 157.671
June/July - Natasha Poly: 173.788
August - Anna Ewers: 148.893
September - Natalia Vodianova: 167.697
October - Natasha Poly and Aleksandra Kristin: 128.946
November - Adriana Lima: 119.538
December/January - Inès de La Fressange: 151.397

Vogue Paris/France Sales for 2015

February - Anna Ewers: 148.374
March - Daria Werbowy, Kate Moss and Lara Stone: 145.402
April - Charlotte Casiraghi: 140.534
May - Liya Kebede: 118.244
June/July - Daria Werbowy: 172.495
August - Anna Ewers: 129.972
September - Natasha Poly: 141.127
October - Christy Turlington, Gisele Bündchen, Kate Moss and Kendall Jenner: 130.009
November - Mica Argañaraz: 117.693
December/January - Vanessa Paradis: 160.656

Vogue Paris/France Sales for 2016

February - Edie Campbell: 139.047
March - Gigi Hadid: 137.683
April - Cindy Crawford and Kaia Gerber: 118.835
May - Lottie Moss and Lucky Blue Smith: 105.420
June/July - Iselin Steiro: 185.214
August - Luna Bijl: 142.922
September - Taylor Hill and Bella Hadid: 114.935
October - Luna Bijl: 125.439
November - Gigi Hadid: 108.434
December/January - Karl Lagerfeld and Lily-Rose Depp: 146.671

Vogue Paris/France Sales for 2017

February - Anna Ewers: 115.807
March - Valentina Sampaio: 99.324
April - Christy Turlington: 99.380
May - Vittoria Ceretti: 100.143
June/July - Gisele Bündchen: 145.932
August - Gisele Bündchen: 141.664
September - Edie Campbell: 109.272
October - Cara Delevingne: 118.720
November - Rianne van Rompaey: 92.079
December/January - Rihanna: 137.514

Vogue Paris/France Sales for 2018

February - Kaia Gerber: 100.230
March - Grace Elizabeth: 93.759
April - Alma Jodorowsky: 101.174
May - Anna Ewers: 87.639
June/July - Edie Campbell: 135.824
August - Iselin Steiro: 115.815
September - Christy Turlington: 125.312
October - Kate Moss and Naomi Campbell: 100.328
November - Natasha Poly: 100.980
December/January - Jane Birkin, Lou Doillon and Charlotte Gainsbourg: 124.643

Vogue Paris/France Sales for 2019

February - Erika Linder: 86.582
March - Rianne Van Rompaey: 94.199
April - Adut Akech, Andreea Diaconu and Raquel Zimmermann: 88.732
May - Rianne Van Rompaey: 101.379
June/July - Gisele Bündchen: 136.645
August - Kate Moss: 119.071
September - Rianne van Rompaey: 114.567
October - Laurijn Bijnen: 94.576
November - Erika Linder: 79.378
December/January - Virginie Efira: 108.201

Vogue Paris/France Sales for 2020

February - Jill Kortleve: 78.364
March - Vittoria Ceretti and Rebecca Leigh Longendyke: 84.326
April - Marion Cotillard: 71.661
May/June - Bella Hadid and Gigi Hadid: 85.128
July - Mica Argañaraz and Natasja Madsen: 128.607
August - Natalia Vodianova: 120.515
September - Malika Louback: 92.358
October - Rianne Van Rompaey: 75.269
November - Rianne Van Rompaey: 87.189
December/January - Léa Seydoux: 85.038

Vogue Paris/France Sales for 2021

February - Anna Ewers: 83.140
March - Quinn Mora: 81.605
April - Nora Attal: 88.068
May - Hailey Bieber: 85.729
June/July - Imaan Hammam: 101.277
August - Mica Argañaraz: 110.985
September - Tindi Mar: 91.057
October - 100 Ans: 130.959
November - Aya Nakamura: 83.300
December/January - Isabelle Huppert: 97.853

Vogue Paris/France Sales for 2022

February - Mika Schneider, Lola Nicon and Malika Louback: 78.652
March - Laetitia Casta: 84.833
April - Akon Changkou: 78.602
May - Hailey Bieber: 81.822
June/July - Raquel Zimmermann: 107.454
August - Mona Tougaard and Ugbad: 117.204
September - Kate Moss: 91.619
October - Lous and the Yakuza: 91.580
November - Grace Elizabeth: 78.076
December/January - Lily Collins: 97.684

Source: acpm.com
 
Vogue Spain announcing growth of an additional 224k readers and is the most read women’s fashion title in Spain:

 
We all know that won’t happen. This just proves to Conde Nast that the new formula is working unfortunately.

On sales terms yes, that's all they care....

there is a big room for their competitors to beat them...but something must be appealing to their audience and the new readers...

I thought Elle was first....
 
Indeed very unfortunate that the increased readership means the doom of original content and the assurance of the success of shared content.

And more unfortunately, this means that Vogue remains a brand that people hold as the authoritative beacon of fashion literature. They don’t know nor care that its content has plummeted to new depths of low standards, that the quality is the equivalent of weekly tabloid trash. It’s the same reason even people here on TFS holds the Vogue brand in 2023 as the epitome of fashion presentation and feel excited and a sense of pride when their region has its own Vogue— when there are far better fashion publications produced from their own. The power of Vogue still holds sway, so unfortunately.

Some years ago (when I was still hopeful, untarnished and not beaten down by the industry LOL), I attempted to wrangle an international creative team to produce a fresh perspective of fashion presentation. This was about a decade ago— when fashion’s golden age was starting to fade, but still prevalent (…or to some with impossibly demanding standards— already faded. Well, take a gander now in 2023 and they’d likely wish for those 2013-fashion days back LOL). All was promising until people started to get offers, opportunities, positions with bigger brands/names, then any dedication to being a part of a new collective that could be a darkhorse, underdog, new vision— whatever we'd like to romanticize the venture as, went out the door and abandoned. It’s only human nature to pine to belong and associate with an established name brand, to be a part of the status quo. It’s the same reason even people like Nicolas Ghesquiere and Hedi Slimane will remain with the corporation rather than develop their own brand. And it’s why Vogue will endure. And at the current incarnation that is a blackhole of creativity, that’s very unfortunate.
 
^^^ LOL Of course it was not all as it seemed. But good for him for his opportunistic instincts, as he recognized early on that victimhood is a community, and he rode it to the top with it, disposing of any lowly commoner— in this case, getting the security guard terminated to boost his own false narrative of racism. It’s a cutthroat and ruthless industry, and people will arm themselves with whatever advantages they can when they’re short on talent (and even that will only get one so far).
 

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