The Business of Magazines

[tarsha]

Something about Russian Magazines...

Market luster is preparing for the worst

The market of glossy magazines in Russia prosel in the first quarter of 2009 compared to same period last at 29%. Such a figure in an interview with RBC daily announced the president of publishing house Hachette Filipacchi Shkulev (HFS) / «InterMediaGrupp» Victor Shkulev. It is estimated Communication Agencies Association of Russia (ACAR), the market in the first three months fell by 40%, with 5,7-5,9 billion to 3,4-3,6 billion rubles. Despite the milder decline, Chapter HFS predicts pessimistic scenario in the industry. In his view, the crisis will soon be only worsen, and the industry will reach its bottom in late 2009-th - beginning of 2010.

Russian and Ukrainian markets are experiencing the most painful crisis, says Victor Shkulev, explaining that the volatility of our economy and great dependence on energy resources, as well as the slowdown in consumer demand on a global scale. «In 2009, improvements have not yet seen», - said Mr. Shkulev. In his optimistic scenario, only at the intersection of 2009 and 2010 may be covered bottom.
In turn, the President PH «Seven Days» Dmitry Biryukov argues that the revival of the market is already at the end of this year: «I am absolutely sure. We can not, of course, talk of rebuilding the industry, but the increase will happen ». Vrch crisis in his opinion journals are likely to take place in August and September. Vice-President, IMA, vice-president Vladimir ACAR Evstafiev stressed that experts in their assessments ACAR considers only the net money: «We have different methods of accounts that we now agree to come to a common denominator. We analyze data TNS, believe the number of advertising spaces and discounts for them ».
The difficult state of the industry, Mr. Evstafiev explains that the market had left the main advertisers luster: «Many of them are not up to advertising in Russia. Still, only those who produce their goods and services in our country ». In a better position today, he said, are peer journals, which survive at the expense of retail sales:« Readers interested in understanding the economic situation around, so they buy these publications to obtain an expert assessment ».
According to the study «TNS Russia», the leading position in Russia belong to the magazine Cosmopolitan. From December 2008 through April 2009 averaged over the number of readers of one of its number in Russia is 6.2 million people, whereas in the corresponding period of last year there were 6.9 million positive trends show business monthly. The audience of the magazine «RBC» rose from 689.5 thousand to 801.4 thousand readers. Similar figures today, and Forbes - 810,5 thousand people (previously 714.1 thousand).

glossy.ru

 

[MON]

So its true that im not getting a thick vogue!

 

[tigerrouge]

More about the UK Marie Claire relaunch from Media Guardian:

Marie Claire magazine relaunches with 'injection of fun'

28 July 2009

IPC glossy Marie Claire gains 'fresh modern look', new relationships and shopping sections, and £1m marketing push.

The women's glossy Marie Claire will relaunch this week promising a "fresh modern look" and an "injection of fun", backed by a £1m marketing campaign. The changes are the first to be made under the magazine's new editor-in-chief, Trish Halpin, who succeeded Marie O'Riordan at the beginning of this year.

Marie Claire's complete redesign sees the introduction of new sections including Straight Into Style, on shopping; Heart & Soul, about sex and relationships; and beauty features including How to Look Expensive. The title's lifestyle section will regain its food pages.

Readers will get their first look at the revamped magazine when the September issue goes on sale on Thursday.

Halpin said the new-look magazine would have an "injection of fun" and a "stronger emotional connection with our audience" as well as a "fresh modern look". Marie Claire is also planning to broaden the scope of its features.

Marie Claire, which is published in the UK by IPC Media in partnership with French publishing company Groupe Marie Claire, sold an average of 314,259 copies a month in the second half of last year, down 4.8% on the same period in 2007. Two key editorial staff left the magazine earlier this year after it confirmed that it was axing around six journalists, prompting a restructuring.

Marie Claire's latest changes followed research conducted by Human Capital and headed by the IPC editorial development director, Andy Cowles.

The publisher said it would spend £1m on marketing the magazine for the remainder of the year, including cinema preview evenings, sampling, point-of-sale advertising and covermounts.

Richard Johnstone, the Marie Claire publishing director, said: "All great brands constantly evolve and Marie Claire is no different. We've taken a longer-term view for Marie Claire and supported our new editor by investing heavily in the development of this new editorial proposition."

 

[tigerrouge]

And Media Guardian also notes:

UK consumers watching their spending on print subscriptions

28 July 2009

Almost a quarter of UK consumers are planning to cut back on newspaper and magazine subscriptions because of the recession, according to a study.

The survey of 2,500 consumers, conducted by YouGov for Callcredit Marketing Solutions, found that 24% of respondents were cutting back on subscriptions to newspapers and magazines this year.

However, the survey also found that older consumers were less likely to give up on media subscription services, with 20% of respondents over the age of 65 saying that they thought newspaper and magazine subscriptions were a necessity.

"The financial situation has knocked UK consumers' confidence so it's no surprise that they are keeping a close eye on their spending," the managing director of Callcredit Marketing Solutions, Caroline Worboys, said. "The 'borrow now, pay later' bubble has burst and as a result, people are letting go of the things they feel to be non-essential to their lifestyle."

 

[mikel]

Dasha Zhukova on on the new POP

From Fashionlogie.com

Dasha Zhukova on POP: "It’s Not Like This Is the First Time There’s Been a New Editor at a Magazine"

Tue, 07/28/09 — 12:22:57 PM

Dasha Zhukova's appointment as editor of POP in February came as a surprise to many; it also came with a bit of drama, partly because she was taking over a magazine so aligned with Katie Grand's name, and partly because, to many, she didn't have much editorial experience. As the reveal date for the first issue under her helm approaches — Sept. 1 — Dasha, who is rumored to have recently parted with beau Roman Abramovich, sets the record straight in the August 2009 issue of Interview. In fact, she says, "I feel like anything I’ve ever done, I’ve been strongly advised not to do."

She's not trying to ride in on Katie Grand's coattails.
I respect Katie Grand, and I hope I can retain some respect for the brand. But I have other plans for the magazine now. And, come on, it’s not like this is the first time there’s been a new editor at a magazine.

Actually, she was opposed to taking the job at first.
My initial reaction was, “No way. I don’t want this.”

She acknowledges the doubts about her ability to edit POP . . .
Yes, there was a lot of doubt there. But here’s the thing: I’ve wanted to do a magazine for years. In fact, my friend Olympia Scarry and I had worked on a magazine concept before. We did up a dummy version, and even looked to get it printed. It was not like POP. We had only planned on a single issue a year, and the layout was different. But when this opportunity came along — an entire magazine ready to go and fully staffed, with an entire infrastructure — eventually I decided it would be stupid not to at least entertain the idea.

. . . And that she isn't from the fashion world.
That’s another thing: I read fashion magazines, but I’m not all up in the mix. I’m not from this world. I haven’t spent years in fashion making friends and making enemies. I barely know who half the people are. Obviously, I know that Katie Grand started POP, and that it’s a product that’s so associated with her in this world. But in my world, it’s just POP.

But she finds those aspects advantageous.
Absolutely. It allows me to not delve too deep into the politics of it all. I like to think of myself as the average reader.

 

[Miss Dalloway]

^Well that was encouraging to read, she sounds confident, and like she knows exactly in what direction POP will go under her editorship. All those detractors that were against her when she was announced as the new eic, will just might have to eat some humble pie in the end.

 

[mikel]

Now this is certainly an interesting piece of info, even if only a rumour:

Hearst To Take Over Elle?

Wed, 07/29/09 — 02:52:18 PM

Rumors are flying after the New York Post reported via an anonymous source this morning that Hachette Filipacchi owner Lagardere is in talks with Harper's Bazaar publisher Hearst about taking over the US operations of Elle. The source stated that if a deal went through, a joint venture or long-term licensing agreement would be made, similar to the deal Lagardere and Hearst have made for Marie Claire, and would only apply to the American version of Elle.

The Post estimates that Elle is valued around $200 million, whereas Hearst's profits hovered around $225 million last year and are expected to fall lower this year.


A Hachette spokeswoman has since said that there is "no truth" to the report, and Lagardere released a statement:

Following an article published today in The New York Post, Lagardère Active, HFM U.S. parent company, formally denies being in negotiation with Hearst Corp Group. There are no ongoing talks on a joint venture or licensing agreement with Hearst Corp Group regarding ELLE magazine in the U.S.​

But, as MinOnline pointed out: "An Elle/Harper's Bazaar fashion magazine alliance at Hearst would be formidable against Vogue/W at Conde Nast."

From fashionologie.com

 

[nyc_art_style]

Dasha Zhukova on on the new POP

From Fashionlogie.com

The rest of this article is in the august 2009 issue of Interview Magazine.

 

[Miss Dalloway]

Now this is certainly an interesting piece of info, even if only a rumour:



From fashionologie.com

That could be very interesting if it happens.

 

[surrealseven]

^ yeah, a healthy dose of competition is always good

 

[Pedro]

Seems that bi-annual HE magazine folded, they don't have an issue out since last summer ... meanwhile Daniel Magnussen, former HE magazine creative director and editor-in-chief, is launching a new fashion/arts magazine in August with the title Intermission. (not an original name, reminds me of Slimane ... and some of the pictures, including the cover, seem to be out-takes from previous HE issues ...)

Paging: Intermission
By ANA FINEL HONIGMAN 07/27/2009

"When we started working on this title, we questioned whether the world really needs another fashion magazine," says Daniel Magnussen, the Editor-in-Chief and Creative Director of Intermission, a Copenhagen-based art and fashion magazine, launching the first week of August. Heavy stuff from Magnussen, who's also the former Editor-in-Chief & Creative Director of He. "But at the same time," Magnussen continues, "We felt what was lacking was magazines with a real point of view, especially here in Copenhagen/Scandinavia where all magazines include the same news and people and almost look the same." Included under this editorial rubric (and in the first issue) are international tastemakers like shoe designer Pierre Hardy, artist Banks Violette, musician Hayes Peebles, Interview's Christopher Bollen, and musician Lizzi Bougatsos. With a black-and-white shot by Luke Irons of Bank Violette's face and tattooed neck emerging from soupy shadow on the cover, debut issue's 44 pages, with English and Danish text, are an irrepressible mix of glossy and gritty.

Source: interview.com
Full story: here

 

[surrealseven]

BLOGGING AT VOGUE: Starting this fall, French Vogue will strengthen its ties with blogger Garance Doré, whose contributions will become more frequent on its Web site — and possibly in the magazine itself. Although her official title is still under discussion, Doré’s upcoming Web features will build on her signature rubrics, such as “Une fille, un style” (“A girl, a style”), as well as behind-the-scenes coverage of fashion shoots, profiles of stylish women around the world in collaboration with French Vogue editor in chief Carine Roitfeld and other subjects of her choosing.

“It’s about opening the doors to exclusive and special subjects, to which I can bring my point of view,” said Doré. “I feel very lucky because [Roitfeld and I] speak the same language — there’s a real affinity there.”

Xavier Romatet, managing director of Condé Nast France, noted that accentuating Doré’s presence on vogue.fr was an effort to strengthen the site’s point of view, and “pull it more in line with the magazine.” Both Romatet and Doré stated her main focus continues to be her blog — although with 40,000 unique users, she now has a difficult time keeping up with the requests she receives from fans on Facebook and Twitter. “Social networks are very important, but I try not to spend too much time managing them,” she notes. “What I want to do is push fashion further, whether through videos, trend coverage, my own experiences — whatever is new and fresh. I have great freedom of choice.”

Doré has several other projects breaking in September, including an exhibit at the Gap1969 40th anniversary concept store in London and a collaboration with her American counterpart and companion, Scott Schulman, aka The Sartorialist.

— Tina Isaac

source: wwd

 

[surrealseven]

HARPER’S NEW LOOK

Sophia Neophitou-Apostolou has been named creative director and fashion director at Harper’s Bazaar U.K. Neophitou-Apostolou succeeds Alison Edmond, who is leaving the magazine after 12 years to return to Los Angeles with her husband and children. Natmags, the publisher of Harper’s Bazaar in Britain and a subsidiary of Hearst Corp., said Neophitou-Apostolou will continue to hold the position of editor in chief of 10 Magazine, the edgy style quarterly she founded, and to act as creative director for the fashion houses RM by Roland Mouret and Antonio Berardi, when she takes on the role at Harper’s in September. “Sophia has amazing energy, incredible creativity and will develop fantastic, ground-breaking fashion ideas for Harper’s Bazaar,” said Lucy Yeomans, editor of Harper’s Bazaar U.K. “She is highly respected in the fashion community and will be bringing her trademark passion and vibrancy to the magazine.”

— Nina Jones

source: wwd

 

[fashionismydrug]

^ I cant wait to see what Sophia will do at Bazaar UK. 10 is one of my favorite mags!!!!!

 

[McQueezy]

^ Me too, I love both 10 and Harper's UK, so I can't wait to see what changes she makes.
Thanks for the info surrealseven.

 

[MON]

I can't wait to see the new H.B. UK!

 

[Cicciolina]

Wow UK Harper's Bazaar seems to be going from strength to strength. I remember (about 5-7 years ago?) when UK Vogue was the obvious leader in fashion magazines in the UK (or... at least to me). I wonder how it is nowadays.

 

[Miss Dalloway]

I been impressed with UK HB for a while now, and addition of Neophitou might just turn out to be brilliant.

 

[vogue28]

I can't wait to see what Sophia does with UK Bazaar. They have been going from strength to strength.

 

[tigerrouge]

Media Guardian reports:

NatMags to publish hard-cover Esquire and super-size Bazaar

3 August 2009

National Magazine Company is aiming to boost circulation of two of its titles by launching the first hard-cover version of Esquire and a "super-size" edition of Harper's Bazaar.

This is the first time in the 18-year history of Esquire that a hard cover has been attempted.

NatMags claims that the hard-cover Esquire, which will be on sale at the usual price of £4.25 despite the costly production of the issue, is the first monthly title to do this and be available at newsstands.

The aim is for it to become a collectors' item – the hardback comes in a special pinstripe fabric cover designed by Ralph Lauren. The issue celebrates the suit and features the Pulp Fiction director, Quentin Tarantino, on the cover.

Harper's Bazaar, which sells for £3.99, has been done as a "super-size" once before – but was only available on newsstands. The latest effort, which will go out to the general public on newsstands as well as subscribers, is on the topic of "female resilience".

The bumper 330-page special fashion issue has interviews with women including The Queen actor Helen Mirren, Tracey Emin and CNN's chief international correspondent, Christiane Amanpour.

The special September issues of the two titles go on sale on Thursday, 6 August.

"The special issues reinforce our commitment to pushing boundaries, to being one step ahead of the competition, to offering exciting and fantastic platforms for advertisers and to making sure that our readers are constantly inspired by the amazing content that these magazines offer," said Tess Macleod-Smith, the publishing director of the two titles.