The Business of Magazines

[tarsha]

Press-Market Liders in Russia.

Fashion Magazines:

1. Elle
2. Vogue
3. InStyle
4. L'Officiel
5. Cosmopolitan Shopping

Life-Style Magazines:

1. Glamour
2. Domashniy Ochag
3. Cosmopolitan
4. Samaya
5. Marie Claire

The list was published in local, Georgian newspaper.

 

[KateIsGr8]

I'm excited about a super-size UK HB. However, I don't know if doing a hard cover of Esquire is such a good idea. Surely it's money consuming, perhaps they have it all figured out though.

 

[MON]

^^ ELLE Russia is leading that VOGUE Russia!? WT!!
Is UK Harper's Bazaar beating UK VOGUE!?

 

[tarsha]

^ I'm not surprised about resulsts, because I've read topics about magazines in Russian forums and some people posted that Vogue is only pile of pictures and nothing more (of course, I don't agree them) and in Elle it's possible to read some interesting articles.

 

[Franzy]

I don't understand. I would love a magazine that's filled with artsy fashion-y photographs.

 

[audreyh]

Sophia at Harpers? Wow. They must be shaking in their Chloe boots over at Brogue...

 

[vogue28]

I'm dreading the larger format UK Bazaar

 

[mercyminx]

Just got my large format UK Bazaar subscriber copy and it looks absolutely incredible. Worry not!

 

[tallulah22]

I think Vogue has become very ad heavy in recent years (most of them featuring Kate Moss) and the content can be a bit dull. Elle on the other hand always delivers. Their covers are always v. exciting and editorials and features are always pretty good!

^ I'm not surprised about resulsts, because I've read topics about magazines in Russian forums and some people posted that Vogue is only pile of pictures and nothing more (of course, I don't agree them) and in Elle it's possible to read some interesting articles.

 

[MissMagAddict]

source | wwd.com

SALES PREVIEW: As if any more bad news were needed, an early look at newsstand figures for women’s fashion magazines shows another six months of contraction during the first half of the year. That’s according to figures provided to the Audit Bureau of Circulations’ Rapid Report, which reveals sales figures six to eight weeks after a magazine’s sale date. In Style registered a 20 percent decline in single copy sales, to 629,333 issues sold a month on average. Meanwhile, Vogue, which saw a slight boost in sales for the March issue with First Lady Michelle Obama on the cover, outperformed the group. The Condé Nast title reported a 2 percent decline compared with the same period a year ago, to 378,167 copies monthly. Elle is facing a 12 percent drop in single copy sales, to an average of 291,578; Harper’s Bazaar reported a 12.5 percent decline, to 146,379, and Vanity Fair saw an 11 percent decline to 334,288 despite its extensive coverage of the fall of fraudster Bernie Madoff over the first half of the year.

Glamour, whose cover stars in the first half ranged from Miley Cyrus to Jennifer Connelly, reported a 12 percent dip in single copy sales, to 603,833 issues, and Marie Claire also saw a 12 percent decrease, to 254,863. Shopping title Lucky is facing a 18 percent decline, with 196,072 copies sold monthly, and Self saw a 9 percent drop in sales to 300,833 copies. Official, audited figures will be released from ABC on Aug. 31.

 

[mishahoi]

the ladymags spend hundreds of thousands of dollars on photoshoots and don't bother to hire any good writers. No wonder they are tanking- I love fashion, and I work in fashion, but I am absolutely bored to death with the the stale format of fashion mags. and I can`t remember a single significant thing I have learned from any of the articles. The pictures are pretty, and that is all.

I think Vogue has become very ad heavy in recent years (most of them featuring Kate Moss) and the content can be a bit dull. Elle on the other hand always delivers. Their covers are always v. exciting and editorials and features are always pretty good!

 

[MissMagAddict]

source | wwd.com

Lucy Yeomans, editor of UK Harper’s Bazaar, said she decided to do a second oversize issue of the title following the positive response to the limited edition larger issue the magazine produced in March, which sold 30 percent more copies than the title’s regular size. “We saw a good uplift on circulation for the March issue. It just adds that point of difference, when [other magazines] are going small and travel size,” said Yeomans. “As a fashion magazine, we have lots of product and it looks so fantastic in that big size, it’s got that jump-off-the-page factor.”

 

[MissMagAddict]

source | wwd.com

Tess Macleod Smith, group publishing director of UK Esquire and Harper’s Bazaar, declined to give figures comparing the advertising pages in the titles’ September 2009 issues to those of September 2008. “[Figures] are not as good as last year’s, as those were the strongest September issues we ever had,” said Macleod Smith. But she said Harper’s picked up new advertisers including Blumarine, Moncler and Gianfranco Ferré, which took eight pages in the title. “We had a great reaction from advertisers, who knew a bit about the different format from [seeing] W, but we don’t have W in the U.K,” said Macleod Smith, referring to a format and paper stock similar to the American title’s. Meanwhile, Esquire took on advertisers including H&M, Ballantyne and Stolichnaya.

However, Macleod Smith said the titles won’t keep to the new formats permanently — instead Harper’s plans to revive the large format for its future March and September issues. Meanwhile, Esquire has two further special covers planned — one for the October issue, which Langmead said Gucci has “invested in,” and another for the November issue.

 

[Miss Dalloway]

^Thanks for posting that MMA.

I am glad to read they wont adapt the large format for good, it makes sense for those two big issues, and as the article says, its great because of the advertiser's who love huge formats.

 

[vogue28]

So UK Bazaar will now use the larger format for both March and September?
Great. The two issues I look forward to in a year, are going to be slightly ruined.
Thanks for posting MMA.

 

[iluvjeisa]

source | wwd.com

Re Vogue's nice sales figures compared to Bazaar et al....Glad to see that the sales improve with the quality of the magazine.

 

[tigerrouge]

Vanity Fair saw an 11 percent decline to 334,288 despite its extensive coverage of the fall of fraudster Bernie Madoff over the first half of the year.

Despite the extensive coverage! Somehow I don't think the Bernie Madoff saga is newsstand gold.

 

[homeboy]

Despite the extensive coverage! Somehow I don't think the Bernie Madoff saga is newsstand gold.

The reason why it failed to entice readers is because it has nothing to do with style or aspiration.

 

[nyc_art_style]

Karla Martinez Makes a Move

Market director at T: The New York Times Style Magazine decamps to Interview
Monday, August 17, 2009
(NEW YORK) Score one for Karl Templer. Interview's recently-reinstated fashion director has just hired Karla Martinez as market director. Martinez, who most recently served in the same position at T: The New York Times Style Magazine, is expected to start at Interview before New York's Fashion Week. No word yet on Martinez's replacement.
ASHLEY BAKER

fashionweekdaily

 

[nyc_art_style]

Teen Vogue Accessories Department Safe From CutbacksAlthough Teen Vogue is rumored to have cut the position of accessories director, a spokeswoman for the magazine reports the position hasn't been eliminated. Taylor Tomasi Hill is leaving her position as accessories director to work at Marie Claire, but Teen Vogue accessories staffer Sarah Kuhn will pick up where she left off. Those McKinsey consultants can get rid of the black cars, but they cannot take away the people in charge of shoes. [Fashionista]

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