Return of the Super heroes: After years of being sidelined, are models making a comeback?
It was Anna Wintour who first decided to put Hollywood stars on the cover of Vogue and since then, the fashion world has never looked back.
From designer collaborations to high-end campaigns, celebrities have dominated the industry as models - bar a precious few - took a back seat.
But with a sluggish economy and over-exposed actors, it seems 'the Supers' are finally making a comeback.
And a model will have the professional experience, time and flexibility that an actress might not.
A fashion source told the MailOnline: 'It's a not a very well kept secret that the industry has never been keen on using celebrities.
'There is definitely a determined movement to elevate models back to the their rightful place on the cover of magazines.
'I've noticed a distinct drop in the number of celebrity lead shoots over the last few months.
'Models feel fresh compared to celebrities right now, and they are often much cheaper to use.'
It certainly is a change to see a variety in editorials - while Linda Evangelista once claimed she never got out of bed for less than $10,0000, her colleague Cindy Crawford has admitted the industry has changed over the years.
Cindy said: 'I just saw the CoverGirl commercial with Taylor Swift and I thought, "Wow, it is so hard for models to get a job these days.
'You have to sing and act, too.
'There doesn't seem to be as much work specifically just for models.'