The Business of Magazines

[JPineapple]

A certain X account noticed that Vogue deleted the Macarena video from a few years ago and another mentioned than even de Dua's World was removed too. I remembered both were directed by Bardia Zeinali so, I searched other ones directed by him like I Love NY and Camp Movie and also, were deleted. Does anyone know if something happened between them? The last time they worked together was last year for the Vogue World video and the short version of it is the only available on their channel.

 

[SLFC]

Can anyone explain to me what The Double Vision by Luigi and Iango even is? They say its a platform, but is an instagram account really a platform? It doesnt seem like much of a platform especially considering Instagram restricts free expression including theirs. I'm just trying to figure out if I am missing something here.

 

[blueorchid]

@SLFC I think you've got it, but I think their most recent issue was actually printed?

Honestly, it's just a way to for them to present themselves as more important/better photographers than they really are. It's pretentious. They're such hacks and I can't believe the praise they get.

 

[SLFC]

@SLFC I think you've got it, but I think their most recent issue was actually printed?

Honestly, it's just a way to for them to present themselves as more important/better photographers than they really are. It's pretentious. They're such hacks and I can't believe the praise they get.

I love their work, its just annoying. Instagram is not the best place. Also I dont even know if their most recent one was ever printed. I'd buy it in a heartbeat.

 

[unknown179]

Can anyone explain to me what The Double Vision by Luigi and Iango even is? They say its a platform, but is an instagram account really a platform? It doesnt seem like much of a platform especially considering Instagram restricts free expression including theirs. I'm just trying to figure out if I am missing something here.

I've seen Marc Jacobs's book store post a physical copy of double vision. I think its just a photobook

 

[Marc10]

 

[Xone]

I've seen Marc Jacobs's book store post a physical copy of double vision. I think its just a photobook

so weird...i have never seen it...and the post it is from december....

 

[blueorchid]

They should make Lila the editor-in-chief now. A) she's young B) nepotism C) we won't have to endure her "modeling." I think it makes sense.

 

[unknown179]

Vogue France 2024 circulation
- Under Eugénie Trochu
February: 80,410 (Chloë Sevigny)
March: 81,505 (Liu Wen)
April: 87,157 (Sophie Marceau)
May: 110,842 (Celine Dion)
June/July: 125,206 (Gigi Hadid)
August: 106,103 (Kendall Jenner)
September: 94,092 (Vivienne Rohner)
October: 83,252 (Anok Yai)
November: 79,629 (Anne Hathaway)
- Under Claire Thomson-Jonville
December/January: 104,082 (Loli Bahia)
Total: 952,278

Harper's Bazaar France 2024 circulation
February: 72,684 (Karolina Spakowski)
March: 75,384 (Kate Moss, other cover: Edie Campbell)
April: 71,647 (Kaia Gerber)
May: 76,960 (Naomi Campbell, Mica Arganaraz)
June/July: 83,364 (Devyn Garcia, Angelina Kendall, Ella McCutcheon, Awar Odhiang)
August: 71,708 (Zaho de Sagazan)
September: 42,354 (Layla Etengan)
October: 46,930 (Irina Shayk)
November: 36,993 (Gigi Hadid)
December/January: 24,246 (Laetitia Casta)
Total: 602,270

How does someone find this? I wonder what the circulation is for British Vogue after Edward left & Vogue Poland

 

[callmejaeden]

How does someone find this? I wonder what the circulation is for British Vogue after Edward left & Vogue Poland

It depends. Most French magazines can be found at acpm.fr, British magazines at abc.org.uk, and American magazines at auditedmedia.com. This website (ifabc.org) has a link to most circulation bureaus worldwide; however, not all magazines post their circulation numbers, and some countries' circulation bureaus have been closed or they have multiple so it can make it harder to find certain title's circulation numbers.

From what I can find Polish Vogue does not report its circulation numbers.

 

[tigerrouge]

Yes, UK figures are published by the Audit Bureau of Circulations (ABC) and the numbers are generally known as ABCs (although not every magazine/newspaper is part of this). You can have a look at some recent figures at the Press Gazette article:

Magazine ABCs 2024: Half of print titles see distribution drop 10% or more

Nearly half of the magazines audited by ABC saw their print circulation decline by 10% or more in 2024, the latest data show.

pressgazette.co.uk

What that doesn't do is break down how those figures are calculated, in terms of what might count as print circulation (e.g. free copies vs bought copies) and what counts as digital circulation (the digital issue coming free with the print subscription, or pushing it via other means than purchasing it, like through free library services).

Not surprised that the UK print version of Vanity Fair has seen a big drop - amongst other things, it has an abysmal page count at an ever-increasing cover price.

 

[caioherrero]

Vanity Fair Editor-in-Chief Radhika Jones to Step Down​

 

[blueorchid]

Hmm... it will be interesting to see who replaces her/how she's replaced. I don't think she was that bad as an editor, she was finding her groove with the last year-ish, I think.

 

[TerraVera]

Hmm... it will be interesting to see who replaces her/how she's replaced. I don't think she was that bad as an editor, she was finding her groove with the last year-ish, I think.

it took a long time for her to get it together. VF has been okay, but despite it plateauing, it did have some awful covers during her tenure. whoever is the next EIC has to have some spunk or better savvy than her.

 

[tigerrouge]

- Editor steps down from high profile Conde Nast title
- Nobody much cares

It's probably hard for a magazine to keep pace with covering the 1% in media, technology and politics when you don't have the funding to generate the calibre of content that sets you apart from others.

Also, the waxing and waning of the fortunes of the Democrats likely affects the magazine, given how firmly they plant their flag on that side of the street.

Although I find Vanity Fair's take on politics to be partisan to the point of appearing unintelligent, from that embarrassing Beto O'Rourke "born to be in it" cover story to those illustrations accompanying profiles that would depict "enemies" as monstrous caricatures. You can't fill your pages with high-minded rhetoric about inclusion and open-mindedness, and then behave at that base level with your portrayals of people you don't agree with. If you're not applying the same approach to everyone, you aren't operating on the basis of your principles, just favouritism. If the magazine wants to skewer its foes, they should do it without the hypocrisy of pretending they're taking the high road.

Funding also seems to have affected the interactions between the London office and the rest of the magazine - where once there was a nuanced take on British issues, now they're just used to prop up whatever American-centric points the magazine wishes to make, taken out of context in tone-deaf ways.

You might be thinking, but Vanity Fair is an American magazine - in the UK, it's not sold as an import magazine, it appears on the newsstand like it's produced in the UK, directly priced in £, but with no thought given as to whether the cover has any appeal in this country. We might not be a big slice of the market, but we're absolutely an afterthought at this point in time.

Radhika's Vanity Fair seemed to come alive when taking about books - perhaps unsurprisingly, given her experience in that subject, much in the same way that UK Vogue currently has a particular love for covering music (I wonder if inspired by Chioma's time at Trace magazine?) And that's great, but do those areas match what the reader really wants from their Vanity Fair or Vogue?