The Business of Magazines

[theshadedgaze]

But who knows maybe he will be able to pull this off and it be a great success. Although with a name like ‘72’ it doesn’t project a long term success.

 

[thenewclassic]

yeah I'm not a fan of the name either

 

[Hafyiez wafa]

 

[callmejaeden]

Icon will launch a Serbian edition following its recent launches in France, the Middle East and the U.S.

 

[tigerrouge]

Edward Enninful's EE72 Launches Website, 72 Magazine

When you look back at UK Vogue under his tenure, the fashion editorials were of a much higher quality in the years before Covid hit, followed by the Conde Nast cost-cutting strategy, so if he's in control of his own budget, we might see something better than what we grew to associate with that magazine.

The overall venture promises "thought-provoking storytelling, exclusive interviews, and deep explorations into the forces shaping our creative world" - UK Vogue had the depth of a puddle, but does anyone expect any fashion magazine to be delivering anything genuinely thought-provoking? Everything in fashion these days is a game of appeasement. Appease PR teams, appease the superstars, appease all those people online.

Naming your new launch after yourself (and your year of birth?) is a move that speaks of confidence, when so many people end up in situations where they don't retain the rights to their own name. His time at UK Vogue was very much so about self-promotion - and in many ways, why not, because nobody's going to step up and do it for you?

But it can be hard to find a balance, it can be difficult to be self-aware enough to know when advocating for yourself, your name and your legacy is inspiring, but also when it can work in the opposite way.