i would not use any other mascara other than Maybelline's Full n Soft - i like the natural, soft lash look. it's sooo cheap and it gives me long, full and fluffy lashes. in the middle of the day, i can't help but pet my lashes. i know, its weird but they are just SO soft. no flaking, washes off like a dream, and lasts all day. i use Shu's lash repair as a primer, so that may contribute to its staying power. i've tried many high-end mascaras and some do not compare, or somewhat measures up to this. but my mentality is: why use a high-end mascara when you can get the best for about $6?