A beautiful fit from the Olsens
By Hayley Kaufman, Globe Staff | September 13, 2007
Mary-Kate Olsen is a woman of few words. Lounging on a white chaise at Louis Boston, the 21-year-old looks vaguely amused, as if the people buzzing around her are characters in a dream: "Alice's Adventures in Wonderland" as told to the editors of Us Weekly.
She is here with her sister Ashley to unveil the latest looks from their high-end clothing line, The Row, and ostensibly to chat with a reporter, who (knowingly, admittedly) opens with a softball.
So, like, when did you start caring about fashion?
Mary-Kate's eyes, fringed heavily with mascara, flash for an instant before the half-smile returns. "Let's wait for Ashley."
You can't blame her, really, for not wanting to play along. The Olsens (please don't call them twins) have been performing for cameras and viewers since they were just a few months old, when they were cast in the sitcom "Full House." In the years since, they've become pop-culture curiosities, their every move chronicled and deconstructed. The headlines are well-known: The tweener video empire. The clothing deal with Wal-Mart. The Forbes lists and the estimated $100 million fortune. Boyfriends. College. Weight.
In the past couple of years, the sisters have embarked on a new venture, meticulously designing clothes that they would want to wear. And, indeed, as the two doll-like designers slip on items from The Row's fall line - a gun-metal fur, a cashmere cowl-neck jacket - the pieces fit beautifully. The collection is form-fitting where it needs to be, but also elegant and architectural. Even the T-shirts are distinctive, with a sexy but delicate French seam drizzled down the back. Mod is in the details.
Ashley returns, sits. She is intense and serious, leaning into her answers. She tells a bit about how her quest for the perfect T-shirt led to the creation of The Row, and how time-consuming the design process can be if you really want to do it right.
"We put so much time and effort into these pieces, our hearts are in it," she says. "If you look, the press we do is very slim. We like to let the clothing speak for itself."
But of course. And yet, the washed leather jackets and cummerbund dresses and rubber pants offer no witty ripostes. We press on.
If you had to describe The Row in three words, what would they be? Ashley offers: "Ageless, timeless, quality." Mary-Kate follows with: "Chic, simple, glamour."
And finally, if you could tell the world one thing about yourselves that we still don't know, what, pray tell, could that be?
"You think you know, but you have no idea," Ashley says, smiling and saucy.
The still-bemused Mary-Kate pauses for a moment. Is she mulling an answer or crafting an artful dodge? "I'm not even going to answer that question," she says, running her hand through her long curls. "My sarcasm might come out."
this was in the boston globe today