Fast Food Nation was the reason I stopped eating meat. Sure, it's only a movie but I think it's a fairly realistic cinematic interpretation of what's happening in slaughter houses in the US. chipotle.com Excerpted from the website: Read up on it here! I really respect a fairly major "fast-food" chain taking an initiative to be more aware of their food and how it ends up in the bellies of consumers. So, even if we don't care where our food comes from, the producers do and they do it with integrity which is very respectable.