So I just checked out the collection and it really isn't that bad. I mean its not amazing or anything but it isn't really intended to be, its cheap, attractively-packaged make-up and it does the job. The nail polishes for sure will sell well as will the eyeshadow.
I bought the Highlighter, which comes as a creamy powder like the blushes and it feels really nice on, not too heavy or cloggy. I also go the felt-tip liner which I am very happy with. I didn't try out many other things but I think it works, its just like Topshop's clothes.. not too pricey, easy to use and trendy. Did anyone else take a peak at them?