I wonder if there will be much of a print campaign push for this. There’s an article about Tory in the September issue of HB, which specifically talks about this fragrance and Kendall being the face of it, yet no advert for it appears in the issue. Tory Burch’s revenue is nearly 2 billion. I certainly think they could afford a huge push.
The photos aren’t special enough to be suitable for a print fragrance campaign, but they work fine for social media and for use on toryburch.com - which so far is the only place they’ve appeared, I believe. Kendall looks really beautiful in a way that suits the brand. The campaign video is fine. I don’t think Gigi is a more desirable alternative. Off the top of my head, I prefer this to what I’ve seen from other major fragrance campaign launches recently — Rihanna’s Dior ad, Chloe’s new fragrance ads, and Celine’s new campaign for Zouzou.