Victoria Beckham Fragrances 2023 : Victoria Beckham by Steven Klein
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GivenchyAddict
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Hell no!
FashionFanatico
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first pic she's looking like a vampire.
The other B&W shoot and the video are very unsexy - even she tried to be sultry here and failed miserably.
Then the name of the scent and the story behind it: just cringe!
The other B&W shoot and the video are very unsexy - even she tried to be sultry here and failed miserably.
Then the name of the scent and the story behind it: just cringe!
avonlea002
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That upper lip filler is getting out of control.
The images are Klein on autopilot, well made and all but nothing to write home about. The packaging couldn't look more Tom Ford.
The images are Klein on autopilot, well made and all but nothing to write home about. The packaging couldn't look more Tom Ford.
tigerrouge
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The Beckhams made millions with their original perfume/aftershave launches, which were intended to be mass-market. This feels more like a vanity project that doesn't know whether to be generic or niche.
It'll probably have the same inflated price point of most new launches these days.
It'll probably have the same inflated price point of most new launches these days.
perhydrol
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That's why it's giving fake Tom Ford vibes, even if it's extremely overpriced for a celebrity range.
Lola701
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A lot of things about this are wrong…
The problem with Victoria Beckham seems to be that after all this time, after working in the industry, she doesn’t have a sense of identity or at least, a self awareness to realize that if you are making the brand about you, make products and communicate on it with the idea people have of you.
Her approach is very limited. Her RTW is about the brands she likes and ultimately, she must be a Tom Ford customer…And her beauty is channeling that.
‘You are posh spice, you are a mother, an entrepreneur…Why are you playing the sex card with Steven Klein?
She should have hired Glen Luchford or even David Sims.
Her line is more minimalist, approachable working women we would say. Her Make-up line must be more L’Oreal than Estée Lauder.
She is not a beauty icon…So why not hire someone that will have a strong voice to represent your brand. Obviously, Eva Longoria can’t but she has friends…
While her life and her lifestyle are still aspirational to some, I don’t think people connects enough with her to have her as a credible face for her brand.
I think you can find the balance between being the best ambassador for your brand and not be the face of everything, even more when you want to distance yourself from the « celebrity brand » conversation.
The problem with Victoria Beckham seems to be that after all this time, after working in the industry, she doesn’t have a sense of identity or at least, a self awareness to realize that if you are making the brand about you, make products and communicate on it with the idea people have of you.
Her approach is very limited. Her RTW is about the brands she likes and ultimately, she must be a Tom Ford customer…And her beauty is channeling that.
‘You are posh spice, you are a mother, an entrepreneur…Why are you playing the sex card with Steven Klein?
She should have hired Glen Luchford or even David Sims.
Her line is more minimalist, approachable working women we would say. Her Make-up line must be more L’Oreal than Estée Lauder.
She is not a beauty icon…So why not hire someone that will have a strong voice to represent your brand. Obviously, Eva Longoria can’t but she has friends…
While her life and her lifestyle are still aspirational to some, I don’t think people connects enough with her to have her as a credible face for her brand.
I think you can find the balance between being the best ambassador for your brand and not be the face of everything, even more when you want to distance yourself from the « celebrity brand » conversation.
TaylorBinque
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I don't think this has been thought out enough to launch. It feels like a vanity project more than an expansion to fragrance of a beauty brand. Her beauty line feels like a clean streamlined skincare-infused make up. She even partner with Augustinus Bader. So this feels so out of touch. Even for her current beauty customers. Perhaps it's time to find a new face of the brand if she wants to take this to the next step. Her new bag launch idea aim at versatility day-to-night, all-purpose style. I think that works well for her brand being jetsetter, working, being mother. So these Tom Ford knock-offs are such non-sense.
GivenchyHomme
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A photo like that might work for a W editorial, but it’s quite unattractive for a campaign. The second is better. She has a slight resemblance to Freja and it comes through.
GivenchyAddict
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Why did she feel the need to model for it ? The latest shots could have been great with a nice model…
Abby Zacky
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she made clothes, wore it by herself, promoted AND wore it herself, modeled by herself, so VB only made a brand FOR HERSELF, LOL
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I'm also getting ALL the Tom Ford vibes from this (even down to the font and design of the bottle itself) but I'm not complaining. Yes, every single element is a blatant and a rather shameful emulation of Tom Ford but it's all so perfectly executed by Steven Klein and team that I do not entirely hate the end result. I'm genuinely sat here feeling conflicted.
