At the height of her modelling career, enigmatic beauty Gemma Ward lied about her identity when approached by fans on the street.
The notoriously shy model turned actor told followers she was Ward’s cousin in a bid to fly under the radar.
“I’d say that it definitely wasn’t me,” Ward told Vogue Australia.
“I feel really bad about that now. If they’re out there, I’m sorry,” she added with a laugh.
It wasn’t just her desire to remain unknown which prompted her to lie, she was afraid she wouldn’t live up to the expectations of her fans.
“I might still have a bad morning and claim to be my cousin,” she said. “But I am definitely much more accepting of myself and that is why I’m not hiding as much.”
Ward’s down-to-earth nature meant she didn’t quite realise the worldwide phenomenon she was during her prime between 2003 and 2008.
At the peak of her career, the 28-year-old was a runway regular for high-end designers including Chanel and Givenchy.
“I knew it was a big deal, but I was also aware that I was very lucky, and that it doesn’t happen to everyone,” she said.
“I was slightly embarrassed and I felt bad that it was maybe happening to me and not my sister [Sophie, who also modelled], who really wanted it to happen.
“I wanted to get out of Perth. I was interested in fashion. I wanted a different kind of life.
This desire for a different life saw her quit the modelling world, following the death of ex-boyfriend Heath Ledger.
She then opted for a quieter life with her partner, David Letts and two-year-old daughter Naia.
“I think a lot of my leaving modelling was trying to search for something spiritual, in a funny way,” she said.
“And so there’s been a lot of delving deep into that world and then coming out and then gaining and losing and gaining again.”
The January edition of Vogue is on sale tomorrow.